this is the first step in an ongoing social experiment, based on twitter. inspired by wefeelfine and drawing data from summize, hand-crafted by amy hoy and thomas fuchs.
Wolfe's three laws of the brave new Web 2.0 world are: Mobile is the new desktop, the home page is dead, and social networks like Facebook and MySpace presage the media company of the future.
No one, and I can't stress this enough, gives a shit about your brand. They care about what user experience you deliver to them. This obtains whether you're in the physical world selling a product, or online serving up content.
The new go-to destination of users won't be home pages but instead will be Web apps. That is, users will access content -- news, blogs, video -- and interact with your (their) communities via apps, hopefully apps that you develop and sell ads around.
One pundit at Web 2.0, Brian Fling, put it more succinctly. He sees the iPhone as a new medium in and of itself, as significant as radio, television, and the Internet itself have been.
When you think about it, the Smartphone is the first device that fulfills McLuhan's prediction that electronics will become an extension of the human nervous system.
Google has already been selling mobile text ads through its cost-per-click AdSense program, which it is now expanding to offer contextually targeted graphical banners, formatted to fit within the constraints of the mobile browser.
Over the past year, Jupiter estimates that fewer than one-fifth of all companies created any type of mobile advertising. The firm projects that in the next year, 34 percent will be advertising on mobile devices, but of those, more will engage in some kind of texting campaign than search or display advertising.
JupiterResearch analyst Neal Strother concurs with Google's claim that mobile display ads have a higher clickthrough rate than Web display ads. A clickthrough rate of 5 percent to 6 percent for mobile ads is common, Strother said, whereas a 3 percent clickthough rate for online display ads is very high.
Part of that success for mobile ads could relate to the novelty of the format, Strother suggested. As people grow more accustomed to seeing ads on mobile Web pages, clickthroughs will decline, the argument goes.
Nevertheless, Apple's (NASDAQ: AAPL) iPhone has shown that with a decent screen size and intuitive navigation, U.S. consumers will use their phones for activities other than talk and text messaging. Google is hoping that efforts such as its own Android initiative will lead to a new generation of handheld devices that help the mobile Web live up to its promise.
While "some of the bigger brands have made some serious commitments to mobile," Strather said that the tendency among advertisers is to make mobile a microcosm of an aggregate digital budget, or to treat mobile advertising as an experimental expense.
"Very few companies on the advertising side have made mobile a standalone item on a line-item budget," Strother told InternetNews.com.
The company is trying to keep file sizes small, so that the ads do not unduly slow the load times of mobile Web pages, Agarwal said. Slow speeds have been a common complaint about the experience of browsing the Web on a mobile device.
Google also said it will only show one display ad per page.
"The move toward social media is as big a change as Gutenberg and the printing press," said Karl Long, a product manager at Nokia. "Social media is the ability for anyone to publish anything without any cost."
Panelists said the social media sites are changing communications.
The panelists said businesses are beginning to recognize the benefits of having conversations with consumers.
sian markets (not including Japan) are leading in terms of participation, creating more content than any other region
Asian markets (not including Japan) are leading in terms of participation, creating more content than any other region
57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos
23% of social network users have installed an application – 18% of bloggers have installed applications in their blog templates
Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide, China has the largest blogging community in the world with 42m bloggers) – 73% have read a blog, 45% have started a blog
Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs
Interestingly, comments on news websites show almost no increase
Estimated 272m users world-wide.
Users are posting variety of content – 55% uploaded photos – 21% installed applications – 23% uploaded video • Social Networks becoming social utilities for managing peer to peer relationships: 74% use them to message friends
ocial Media. Facebook. Twitter. MySpace. Special interest newsgroups. Everywhere you look these words have replaced the traditional language of communications and marketing. "Everyone" needs to be using "new media" but the fact is that few companies truly know what that means or how to do it well.
The Grid evolved from the early desire to connect supercomputers into "metacomputers" that could be remotely controlled. The word "grid" was borrowed from the electricity grid, to imply that any compatible device could be plugged in anywhere on the Grid and be guaranteed a certain level of resources, regardless of where those resources might come from.
As with the Web, the initial impetus for a grid came from the scientific community, specifically high-energy physics, which needed extra resources to manage and analyze the huge amounts of data being collected.
The Matrix may be the future of virtual reality, but researchers say the Grid is the future of collaborative problem-solving.
More than 400 scientists gathered at the Global Grid Forum this week to discuss what may be the Internet's next evolutionary step.
It is based on an online research study conducted in September 2007 and illustrates the way in which use of social media varies within the IT professional community. Please don't take the absolute percentages literally as this was a self-selecting sample which would have been biased towards those with an interests in social media
You should also bear in mind that research over 6 months old (as this is) will not necessarily reflect the position today in such a fast moving area like social media. We'll repeat this study at some point and do some proper trending, but in the meantime, here are the raw charts - deliberately without commentary:
Facebook today announced the launch of Facebook Lexicon, a visualization tool reminiscent of Google Trends. Just as Google Trends measures and compares search query volume across multiple terms, Facebook Lexicon shows how frequently your search terms appear in Facebook Wall conversations over time.
When Egyptian police scooped up UC Berkeley graduate journalism student James Karl Buck, who was photographing a noisy demonstration, and dumped him in a jail cell last week, they didn't count on Twitter.
I am a community manager @LivingSocial, a web startup located in Washington, DC.
My interests range from anthropology, culture, tech, social media, design, art, politics, and humanity.
Find me on Twitter at http://twitter.com/abohannon