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Excellent article from McKinsey about how web 2.0 tools can improve productivity and efficiency in the company. They are also very well explaining difference between participation and collaboration, which we are ourselves explaining it for many years. It's good to see this difference recognized. The different categories are very well explained also. But one of the key point of this article in the introduction of workflow tecnologies in this area. McKinsey is saying that workflow + participatory technologies is a key enhancer for the company. We agree of course with this, first because companies need both world, and second because providing automation and participation capabilities to the information system is the best way to improve it drastically.

The new Enterprise 2.0 Survey from McKinsey Study

En fait c'est les fonctions de collaboration qui sont attendues, plus que les fonctions sociales. Mais les analystes ont tendance à réunir aujourd'hui collaboration et social sous la même étiquette de réseau social d'entreprise. Cela nous semble préjudiciable à la compréhension exacte des phénomènes, puisque nous défendons justement que c'est les environnements collaboratifs qu'il faut absolument déployer dans les entreprises pour augmenter la productivité et faire circuler et partager l'information.

Google's chief economist says executives in wired organizations need a sharper understanding of how technology empowers innovation.