Group items tagged

How do you meet the needs of your business and create a social intranet that people actually want to use? Read our 5 stage process to help you simply succeed.

Most intranets are an absolute and utter joke. Enterprise search is pathetic. Why? Because today's management culture has no interest in making the work lives of -particularly its knowledge workers - easier and more productive. In fact, management practice often heaps more complexity and awful, unusable systems on top of frustrated, overwhelmed employees.

"Serena Software Adopts Facebook as Corporate Intranet"

"The company of the future - and indeed the company of the present - needs new instruments to adapt to a changing reality. The new generation of digital natives is progressively being incorporated to the world of work. We are talking about a generation that has lived most of its life within the technological revolution that has occurred in the last two decades. It has connected people, who spend more time on the Internet than in front of the television and who have lived with the emergence of video games. It is not to judge whether that is good or bad, it's simply real and nothing will change it."

Looking at the HiSocial offering, I can't help but wonder about unintended consequences. The digital natives are savvy and will naturally find ways of 'gaming' the system. If you simple reward actions such as visiting intranet pages or 'downloading corporate material', you are in no way increasing the sum total knowledge, helping efficiency or decision making. What's needed is reward that stimulates participation and qualitative contribution, not just transactions.