Let's stop calling them 'soft skills' - 0 views
Rory Sutherland: Perspective is everything - YouTube - 0 views
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Reframing - the key to buy-in? Rory Sutherland talks eloquently and convincingly about how you position a situation determines how it is received. Essential stuff if you are trying to convince senior people of the worth of your endeavours. Sutherland is one of the leading thinkers in advertising today, so knows what he is talking about.
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