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"This week, a 16-person narrative design studio has found itself at the centre of a conspiracy theory that holds it responsible for the insidious prevalence of "wokery" in modern video games. A group with more than 200,000 followers on PC games storefront Steam, as well as thousands in a Discord chat channel, believes that Sweet Baby Inc is secretly forcing game developers to change the bodies, ethnicities and sexualities of video game characters to conform to "woke" ideology. They think that Sweet Baby has written and controlled almost every popular video game of the past five years, shutting straight white men out. As Trump once again heads out on the campaign trail, this is part of a broader far right panic about diversity and inclusion that has already resulted in proposed regressive anti-women and anti-woke legislation in the US and elsewhere."

""Thanks to special copyright protections from Congress, woke corporations like Disney have earned billions while increasingly pandering to woke activists," Hawley said in a press release. "It's time to take away Disney's special privileges and open up a new era of creativity and innovation." His proposal would apply retroactively to copyright owners with a market capitalization of more than $150 billion in the motion pictures and videos or arts, entertainment, and recreation industries."