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"These advergames (adverts presented in the format of a video game), typically splash corporate branding over a set of game mechanics simple enough for Roblox's young player base. And despite broader allegations of a lack of child safeguarding levelled against Roblox (which they deny), corporates are rushing to build them. Brands from Walmart to Wimbledon, McDonald's to Gucci, Nike to the BBC have all launched advergames on the platform. Some have been visited hundreds of thousands of times, others tens of millions, all while Roblox courts further brand involvement by touting its huge, young user base as a big draw in a crowded advertising market."

""Deeply disturbing" research exposes how easy it is for children to encounter inappropriate content and interact unsupervised with adults on the gaming platform Roblox. It comes as parents shared their serious concerns about children experiencing addiction, seeing traumatising content and being approached by strangers on the hugely popular website and app. Roblox acknowledges that children using the platform may be exposed to harmful content and "bad actors". It says it is working hard to fix this, but that industry-wide collaboration and government intervention are needed."

"Roblox to give parents more control over children's activity after warnings over grooming Parents will be able to see who children interact with and ensure they cannot play games with graphic violence as report accuses company of lax safety controls"

"Why? Because it has an internal app store that puts its young player base to work making virtual stuff and selling it for scrip or peanuts while the company pockets the profits. It even promotes the far-right personalities and groups using it to recruit. It is a ruthless money machine that embodies the perverse incentives of social media, aimed directly at children and operated by amoral reptiles."

"Parents tell Guardian Australia that "playing" on Omegle is something kids do at parties, at sleepovers. It just takes one of the group to have a screen with internet access and before long they are chatting to strangers all over the world."