"These advergames (adverts presented in the format of a video game), typically splash corporate branding over a set of game mechanics simple enough for Roblox's young player base. And despite broader allegations of a lack of child safeguarding levelled against Roblox (which they deny), corporates are rushing to build them. Brands from Walmart to Wimbledon, McDonald's to Gucci, Nike to the BBC have all launched advergames on the platform. Some have been visited hundreds of thousands of times, others tens of millions, all while Roblox courts further brand involvement by touting its huge, young user base as a big draw in a crowded advertising market."
"Why? Because it has an internal app store that puts its young player base to work making virtual stuff and selling it for scrip or peanuts while the company pockets the profits. It even promotes the far-right personalities and groups using it to recruit. It is a ruthless money machine that embodies the perverse incentives of social media, aimed directly at children and operated by amoral reptiles."
"Parents tell Guardian Australia that "playing" on Omegle is something kids do at parties, at sleepovers. It just takes one of the group to have a screen with internet access and before long they are chatting to strangers all over the world."
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