Why Did Newspapers Take So Long to Copy Groupon? - BusinessWeek - 3 views
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anonymous on 04 Mar 11brief analysis Make sure to describe major terms, like groupon and livingsocial. march 7 woo
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Woogyeong Jung on 10 Mar 111. Identify the area of impact the scenario relates to. Business, E-commerce 2. Identify the main stakeholders to the IT system. Online Newspaper companies, newspaper subscribers 3. Identify one ITGS social/ethical concern in the article. Globalization 4. Describe ITGS terminology and systems. - Groupon: a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago. - LivingSocial: an international social buying company based in Washington, D.C. They specialize in daily deals offered in cities across the United States, as well as in Canada, Europe and Australia. - TimeLiimited: is a service just like Groupon, which emails its readers on special offers for travel and living terms The New York Times newspapers are going to start using the internet, and connection of the companies to its subscribers for a fee to their advantage, even though there is a slim chance now. It is the spread of public communication of news, the latest trends, and discounts to events and merchandise while connecting directly to personal communication means of its subscribers (through their e-mails). 5. If possible, describe a solution to the concern (issue). Straightforward copying Groupon is not the answer for the success online. The New York times might be able to have a chance against Groupon and LivingSocial, but these two big groups have already topped the business of connecting companies with deals to its customers and subscribers for a fee. The companies should be able to manage connection between merchants and their customers. The New York Times would have to come up with special deals that appeal to users, such as a subscription discount, so on, and so forth to grab customers' attention from Goupon and LivingSocial to the New York Time's TimesLimited. The process involves sending people e-mail offers and discounts from companies and service providers, then charging a fee for