Group items tagged

"Personalisation is no longer reserved for commercial parties like Spotify and Netflix. For the last few years public services have hopped on this trend, but the BBC is now taking the lead by creating a central open-source recommendation and data control service called My PDS. "

"Big data opens up a hyper-personalised marketing opportunity - but creative treads a thin line between relevance and invasiveness"

"The BBC's R&D team has built experimental systems that pull in data from Netflix and Spotify. The goal? More personalisation "

"This discussion paper explores the rapidly evolving landscape of how we behave and interact online, and how businesses respond. The internet has transformed how we live, work and relate to one another. We can make 'friends' around the world without ever saying 'hello', compare products from dozens of shops without leaving the house, or plan a date with a stranger without breaking a sweat. Overall it has proven a powerful force for good; delivering significant benefits to the economy and to consumers in the form of greater choice, personalisation, and incredible convenience."

"The BBC is doing cutting-edge research into Visual Perceptive Media, virtual reality and facial coding technologies. But do we want our shows to be tailored to our age, gender, and tastes? And what happens to all that data?"