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"This discussion paper explores the rapidly evolving landscape of how we behave and interact online, and how businesses respond. The internet has transformed how we live, work and relate to one another. We can make 'friends' around the world without ever saying 'hello', compare products from dozens of shops without leaving the house, or plan a date with a stranger without breaking a sweat. Overall it has proven a powerful force for good; delivering significant benefits to the economy and to consumers in the form of greater choice, personalisation, and incredible convenience."

"Self-host your online community and shape your experience at the most granular level: add and remove features, change behaviours and appearance, tune, swap or turn off algorithms. You are in total control."