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Daniel Benoni

How to Increase Internal Corporate Community Engagement - 7Summits Blog - 0 views

  • Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs.
  • Q. So how do you activate your internal community to reach a positive ROI? A. Facilitate Employee Engagement within the platform. A successful company and a thriving corporate culture doesn’t come from an org chart and people identified by numbers it comes from HUMANS, community, and allowing other users to benefit from each other’s expertise. Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
  • Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
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  • Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs. While many organizations have achieved these positive ROI’s, the process to realizing them is often challenged. Activating the community, and getting users to interact with each other becomes a difficult behavioral change, but one that is invaluable to the company as a whole and its employees
  • No one is participating because companies are simply using a different communication medium for the same old message. The voice of a community should reign relevant to the workers, not the executives, a common mistake we see with many failed internal community and intranet projects.  The fastest way to make a community relevant and to gain participation is to make it human and to upgrade the messaging to fit the distribution tool.
  • Identify ambassadors/ Experts: Don’t ignore those able to deliver genuine knowledge, identify them, embrace them, and give them room to speak in a HUMAN voice. Engagement breeds engagement. People who are most likely to contribute include natural leaders, employee’s active on other social networks, and members who had a say in the initial community planning stages,
  • Recognize these experts: Thank users who do participate. Many companies build communities prompting “Find an Expert” “Ask a Question” but the true value of the question and answer feature is getting people to answer those questions.
  • Invest in Information Architecture and User Experience: We’ve seen several communities that are lacking engagement because it is unclear to users HOW to engage.  Investments in information architecture are often over looked, even though they are vitally important. 
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    great article to support the need of an internal collaborative tool facilitating community engagement!!!
Daniel Benoni

Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views

  • aking the checkin and making it philanthropic
  • lets users post their actions via SMS, web, email, Foursquare or Google Talk.
  • ach act earns the user points that can be redeemed for actual rewards and discounts
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  • choosing to snack on an apple rather than a piece of cake
  • or larger projects like volunteering your time to a non-profit
  • users start to build a social identity based on their actions.
  • where users flesh out profiles based on their philanthropic interests.
  • This concept of a charitable social layer has taken off on other online platforms like Jumo or Causes.com. People are becoming more conscientious of how they’re perceived online. This social layer based on philanthropic interests is both an easy way to track causes and a positive way to self identify.
Daniel Benoni

Build, market, measure in parallel - LaunchBit - 0 views

  • First-time web entrepreneurs often tell me "Oh we're moving really quickly...we're launching in just 6 months."
  •  The trouble is that product traction isn't just about getting a product out the door.
  • Your biggest competitor isn't any company or individual.  It's time -- the duration you have before you run out of money, morale, and the enthusiasm your significant other/family has for your endeavors.
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  • The trouble with my last company was that our experience in software development came from large companies, where your job is just to ship code.
  • So we thought that a launch was just about writing the code.  And, we did that in 6 months.  But, what we didn't account for was that in a startup, you don't have a ready large group of users just waiting to use your product. So, your launch time must also include a cycle of user experience and marketing.
  • So, if you do everything in series in a drawn out way like we did: build, market, measure, it's a cycle that can turn months into years.  Eric Ries suggests that shortening an iterative loop and going through such a loop multiple times quickly is the key to success.  I would take that a step further and suggest not only cutting activities to shorten that loop, but to do as much of this loop in parallel.
  • Our workflow looks like this: get your Unbounce or LaunchRock page up from Day 1 and start marketing before you have a product.  You can gauge interest and get signups from the very beginning until you're done with the first iteration of the product.  Start getting the Craigslist posts out there on Day 1 to get feedback and potential customers immediately.  Once you have enough of an idea of what to build, start mocking up your idea.  Get those mocks back out to potential customers to make sure you're on the right track.  Iterate as much as possible on paper before building, because it's much faster to re-draw than to re-code.  "Delete features" on your paper prototypes as well, reducing what you need to actually build in code.  Try to code as little as possible to shrink that build time to about 1-2 weeks.  By the time you're done building your first prototype, you've already acquired users from doing marketing in parallel.  This puts you in a position to start measuring usage and gauging interest immediately before iterating through that loop again.
  • Build, market, measure should happen as much as possible in parallel to reduce your launch time and keep your money, morale, and support up.
Daniel Benoni

Using Social Media Increases Fundraising by 40% [Study] | NetWitsThinkTank.com - 0 views

  • owing that non-profit supporters around the world have been adopting the use of social networking in their daily lives we set out to figure out if the use of social networks had any impact on personal or peer-to-peer fundraising. The results we’re pretty amazing
  • e found that participants who use social networking tools like Facebook, Twitter and YouTube communicate with their networks more regularly and send more messages. This resulted in increased fundraising results by up to 40%.
  • Twitter as a Multiplier Twitter users set higher fundraising goals and raised more money. In fact, Twitter users increased their personal fundraising goals by at least three times more and raised nearly 10 times more online than their peers who did not use Twitter.
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  • Overall, participants that adopted integrated social media tools increased their fundraising by as much as 40 percent compared to their peers who weren’t using the available online tools.
Aude-Olivia Dufour

User account | Greenhorn Connect - 0 views

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    great strategy= when you dont subscribe to newsletter, a section closes, so its more concrete that you're losing value. 
Aude-Olivia Dufour

Want More Users and Customers? Stop Talking About Yourself - UX Movement - 1 views

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    Talking the "you" language and not we UX stuff 
Aude-Olivia Dufour

10 Useful Techniques To Improve Your User Interface Designs - Smashing Magazine - 1 views

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    ça me semble intéressant!!
Daniel Benoni

Marketing Campaigns are Betting Big on Social Gaming - 0 views

  • GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook
  • GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.The concept and execution are the same for GTG’s other big-name clients — Pepsi, Propel, Starbucks and Quaker. A user can play those companies’ custom-branded games on Facebook for a short amount a time until a pop-up box appears requesting that the user “like” the company in order to “double your donation.”“Not only are thousands of dollars going to charity as a result of people playing games, but large companies are successfully using branded social games to turn Facebook fans into customers,” Archer says.
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    Social gaming (not game dynamics :) in fundraising campaign...
Daniel Benoni

Cutting Up the Founder's Pie - 1 views

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    pie calculator for equity
Daniel Benoni

LinkedIn Now Lets You Include Volunteer Experience in Your Profile - 0 views

  • LinkedIn is adding a new “Volunteer Experience & Causes” field to profiles, the company announced Wednesday. The section will let users highlight and showcase their unpaid or charitable work experience.
  • Promoting your charitable experience will help get you a job, according to a recent survey by LinkedIn. The company polled nearly 2,000 U.S. professionals and found that 41% said that when they are evaluating candidates, they consider volunteer work just as much as paid work. Of the hiring managers surveyed, 20% said they gave a job based on a candidate’s volunteer work experience.
  • Of the 2,000 professionals surveyed, 89% had volunteer experience but only 45% included that information on their resume.
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  • “A lot of people said, ‘I didn’t want to appear to be bragging, I see volunteering as something that I do on a very personal level and I don’t expect to be rewarded for it on a professional level,’”
  • “There are a lot of people that keep it private because they do it for themselves and i respect that,” Williams says. “But at the same time, I think there’s something to be proud of with your commitment to causes.”
Aude-Olivia Dufour

User Analytics for the Social and Mobile Web | Kontagent - 0 views

shared by Aude-Olivia Dufour on 21 Jul 11 - Cached
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    cool company for analytics
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