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Daniel Benoni

Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views

mashable.com/...dailyfeats-social-good

charitable checkin Competitors Documentation

shared by Daniel Benoni on 14 Apr 11 - No Cached
  • aking the checkin and making it philanthropic
  • lets users post their actions via SMS, web, email, Foursquare or Google Talk.
  • ach act earns the user points that can be redeemed for actual rewards and discounts
  • ...16 more annotations...
  • choosing to snack on an apple rather than a piece of cake
  • or larger projects like volunteering your time to a non-profit
  • users start to build a social identity based on their actions.
  • where users flesh out profiles based on their philanthropic interests.
  • This concept of a charitable social layer has taken off on other online platforms like Jumo or Causes.com. People are becoming more conscientious of how they’re perceived online. This social layer based on philanthropic interests is both an easy way to track causes and a positive way to self identify.
Daniel Benoni

How to effectively launch your new product or service | PressDoc Blog - 0 views

blog.pressdoc.com/...ur-new-product-or-service.html

how to launch product press release

shared by Daniel Benoni on 16 Jul 11 - No Cached
  • 1. Define the message you want to communicate and to whom If you’re launching your company, introducing a new service or making another important announcement, first ask yourself why people should care about it.
  • 2. Write your press release(s) Now you know who your audience is and what message to bring across, it’s time to craft the actual press release. Remember, the goal of the press release is to convince journalists, bloggers and other influencers that your story is worth spreading to their following. Writing a good press release warrants an entire different article, but the most important thing to remember is to tell a story.
  • 3. Create a list of PR contacts It’s time to create an overview of all the bloggers, journalists and influencers you want to reach. Let’s call them your PR contacts.
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  • 4. Optional: Determine which outlet gets the scoop In today’s media landscape, a story covered 15 minutes ago by another blog can already be considered old news. Therefore depending on the type of news and the market you’re in it might be wise to give one specific media channel the scoop.
  • 8. Distribute your press release In a previous step you set up draft emails for all your PR contacts, now is the time to send them.
  • 6. Write draft emails In the previous step you have probably only sent out the news to a handful of contacts on your contact list.
  • 7. Make the announcement When the day finally comes, you can publish your press release (or have it published automatically if you’re using the schedule option).
  • 5. Send personalized emails to journalists, under embargo If you decided not to give the scoop to a certain blog you can still let journalists know about your announcement before you actually make it public.
  • 9. Thank the people that covered your story Congratulations! Now that your press release is out in the open you should see some coverage happening. Be sure to enjoy all the free publicity your company receives and thank the people that cover your story via a personal email so you can start building a relationship with them for your future press releases.
  • Daniel Benoni on 16 Jul 11
     
    couverture de presse, press release
Daniel Benoni

Facebook Launches Non-Profit Resource Center - 0 views

mashable.com/...facebook-non-profit-page

facebook launches non profit Documentation Competitors

shared by Daniel Benoni on 17 May 11 - No Cached
  • Facebook is launching a resource center to help non-profits use the social network.
  • The site will include educational materials, tutorials and a downloadable non-profit guide geared toward raising awareness and funds for causes specifically through the social network.
  • how to create a Facebook Page and explains how to set up events and use discussion boards to connect with an audience
  • ...4 more annotations...
  • he Resource Center will also include a spotlight section for successful non-profits and a success stories app where Facebook will showcase best practices and try to build a community around shared stories and advice.
  • The resource center is clearly meant to provide non-profits tools, but it’s also a sign that Facebook is taking social good seriously. Facebook has been a home to online philanthropy for some time, but it is not the only game in town.
  • t’s important from a business perspective to establish Facebook as a hub for non-profits online, but ultimately the cause — and social good — should come first.
  • The page has already raked in more than 410,000 Likes and only seems to be growing. Has social good hit the mainstream? Should more companies create resource centers?
Rachel Chaikof

IDEO.org | When the Bran... - 0 views

www.ideo.org/...when-the-brand-is-a-service

marketing

shared by Rachel Chaikof on 10 Apr 12 - No Cached
  • Rachel Chaikof on 10 Apr 12
     
    They use branding based on services
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