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Field said one major attraction for companies is the chance to align their employee volunteer programs with the objective of their business.

Volunteer programs are tied efforts to retain two major employee groups, younger workers looking for work-life balance and ready-to-retire older workers who want to serve their communities,

Bramhall, 29 agreed the Development Partnerships program is a retention tool for Accenture.

Workers who are part of Gen Y say they want a job that lets them also exercise their personal values and beliefs, according to a study by Deloitte & Touche USA LLC. The study shows 62 percent of Gen Y respondents between the ages of 18 and 26 want to work for companies that give them a chance to use their skills to help a nonprofit.

Lupe Garcia, associate general counsel in the legal department at Gap, Inc. said her supervisors have recognized the fundraising and communication skills she developed in her volunteer work have increased her skills

Employees at Gap can spend up to five hours of paid time each month on a volunteer activity. If they spend 15 hours of their own time volunteering, Gap will give $150 to the organization, as well as matching any employee donations.

"An important driver in wanting to do this was really a desire to do something with my skills that had a broader impact, that had a deeply social impact," Coghlan said.

use it for what it's best at: the ability to generate a slew of visitors very quickly, and to be turned off just as quickly.

With properly tracked conversions and an ad on Facebook

deal market for your applicati

another example, with AdWords you can learn in a hurry which keywords convert for you, and which don't

Option #1: Niche Advertising

Option #2: Google AdWords

Option #3: Facebook

10-15 cent clicks under the right circumstances.

The key to low cost Facebook clicks is having a high click through rate (CTR). The key to a high CTR is a combination of a powerful image, an engaging headline, and laser-focused targeting.

Target your demographic information so tightly that you can write a headline that addresses them specifically.

Start the ads with a modest budget of, say, $5-10 per ad per day

But since you've chosen a small group of people, they will start to tune out the ad rather quickly. At this point your CTR will drop and your cost will climb. Pause the ad, and start over with new cities, new images or new headlines.