Does Expending Resources on CSR and Sustainability Destroy Economic Value? « ... - 0 views
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Corporate Social Responsibility isn’t about giving money away and adopting the latest cause of activists. CSR and sustainability are approaches to business operation and execution that build employee engagement, improve environmental performance, create positive social impact, enable operational efficiency, reduce cost, foster innovation, strengthen relationships with customers and consumers and ultimately…create business advantage.
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Dave Stangis, VP for Corporate Responsibility with Campbell Soup Company responding to University of Michigan Professor Aneel Karnani’s infamous editorial in The Wall Street Journal, “The Case Against Corporate Social Responsibility.”
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Is it the misperception that CSR is a cost, a tagged on responsibility, and therefore, unnecessary for companies? Or that CSR is completely estranged from the notions of capitalism as Professor Karnani believes — and is, in fact, the wrong argument?
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Putting a price tag on corporate social responsibility | The CSR Digest - 1 views
Jason Pugatch: Corporate Philanthropy: The New Popularity Contest - 0 views
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Corporations have, not surprisingly, turned their marketing lens to the social networks, and they're running their corporate giving programs like a race for prom king.
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Too often, it's the popular kid, and not the most deserving one, who wins. This type of giving poses definite ethical questions. That corporate marketing divisions are using social responsibility as a way to boost the bottom line is the least of these. The aforementioned $200,000 is actually but a part of the $5 million Chase claims to have donated
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There's another advantage for Chase to hand out money this way: they're splashed all over your Facebook news feed as good-hearted bankers with whom you might just want to do business. But are these dollars solely devoted to helping charitable organizations, or are they just another way of advertising? A multi-billion dollar corporation shouldn't be allowed to write-off advertising as a charitable contribution.
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TUGG | Technology Underwriting Greater Good - 0 views
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TUGG Is Open Source Philanthropy Funding social innovation that supports entrepreneurship, education and life experiences for young people
Nonprofit Social Media: 5 Facebook, Twitter Tips To Better Engage With Followers - 0 views
USING TWITTER FOR VOLUNTEER RECRUITMENT: JERSEY CARES - 0 views
Top 50 socially responsible corporations - 0 views
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Interesting list - but I do question Starbucks being on the list when they have been portrayed in the news that they're not truly responsible as they appear to be. Here are some info on Starbucks' CSR - http://www.time.com/time/magazine/article/0,9171,1926007,00.html and http://www.starbucksunion.org/
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Here's an interesting article from Tree Hugger relating to Starbucks - http://www.treehugger.com/green-architecture/why-do-i-hate-starbucks-shipping-container-drivethrough-seattle-so-much.html
Five Tips for Creating Learning Spaces that Lead to Change - 1 views
Cone - 0 views
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