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Daniel Benoni

Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views

mashable.com/...dailyfeats-social-good

charitable checkin Competitors Documentation

shared by Daniel Benoni on 14 Apr 11 - No Cached
  • aking the checkin and making it philanthropic
  • lets users post their actions via SMS, web, email, Foursquare or Google Talk.
  • ach act earns the user points that can be redeemed for actual rewards and discounts
  • ...16 more annotations...
  • choosing to snack on an apple rather than a piece of cake
  • or larger projects like volunteering your time to a non-profit
  • users start to build a social identity based on their actions.
  • where users flesh out profiles based on their philanthropic interests.
  • This concept of a charitable social layer has taken off on other online platforms like Jumo or Causes.com. People are becoming more conscientious of how they’re perceived online. This social layer based on philanthropic interests is both an easy way to track causes and a positive way to self identify.
Daniel Benoni

Social Responsibility Boosts Brand Perception | Adweek - 1 views

www.adweek.com/...boosts-brand-perception-101965

Documentation social responsibility consumer customers CSR

shared by Daniel Benoni on 19 Apr 11 - No Cached
  • Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough econom
  • 28 percent are willing to pay at least $10 more
  • the survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies
  • ...3 more annotations...
  • despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don't
  • That means companies have an opportunity to differentiate themselves if they can communicate clearly how they give back to their employees, communities and the environment, per the survey.
  • nearly 50 percent of 18-24- and 25-34-year-olds are more likely to take a pay cut to work for a socially responsible company
  • Daniel Benoni on 19 Apr 11
     
    De la bombe cet article. Ça prouve que le trend est LA PLUS QUE JAMAIS!
Daniel Benoni

The Struggle in Finding An Addressable Problem - Lean Startups - blog - kyle ... - 0 views

www.seamank.com/...ble-problem-lean-startups.html

Documentation Needs startup

shared by Daniel Benoni on 29 Mar 11 - No Cached
  • focusing on a market before an actual product idea
  • By starting with a market and focusing on data/interviews to find an addressable problem, rather than building software from day one, we encountered problems I would never have predicted
  • spent our time talking to as many parents/teacher/psychiatrists that would give us their time
  • ...12 more annotations...
  • The more we narrowed our focus the less motivated we became.  We went from looking at a massive addressable market to a subset of people and a minimal product offering.
  • Focusing, as difficult as it was, was necessary given the reality that we were two
  • Write everything down.
  • best ways to drastically narrow your scope, it’s easy to list four or five options but having to pick just one and describe it fully really focuses things.
  • Pitching everyday
  • it helps you to iterate much faster.
  • People tend to love your idea when it’s vague, as they develop their own picture of what it will really be.  -- What we found to really work well was building a baseline pitch deck and iterating on it every day based on what we had learned.
  • Take all the “ands” out. 
  • We help parents to fix the problems in their child's daily routine and to encourage them to try new things
  • We help parents to fix the one or two main problems in their child's daily routine. 
  • It’s tough to not start writing code after your first positive interview.
  • Not because we found the best problem/solution mix, but rather because we found one solution that we can quickly test and on which we can iterate.
Daniel Benoni

The 5 Minute Guide To Cheap Startup Advertising - 0 views

onstartups.com/...Cheap-Startup-Advertising.aspx

ADVERTISING Documentation Marketing

shared by Daniel Benoni on 29 Mar 11 - No Cached
  • trategy #1: Try to Get Permission
  • Strategy #2: Use Advertising to Test
  • Use advertising as a testing tool rather than a long-term stream of customers.
  • ...12 more annotations...
  • use it for what it's best at: the ability to generate a slew of visitors very quickly, and to be turned off just as quickly.
  • With properly tracked conversions and an ad on Facebook
  • deal market for your applicati
  • another example, with AdWords you can learn in a hurry which keywords convert for you, and which don't
  • Option #1: Niche Advertising
  • Option #2: Google AdWords
  • Option #3: Facebook
  • 10-15 cent clicks under the right circumstances.
  • The key to low cost Facebook clicks is having a high click through rate (CTR). The key to a high CTR is a combination of a powerful image, an engaging headline, and laser-focused targeting.
  • Target your demographic information so tightly that you can write a headline that addresses them specifically.
  • Start the ads with a modest budget of, say, $5-10 per ad per day
  • But since you've chosen a small group of people, they will start to tune out the ad rather quickly. At this point your CTR will drop and your cost will climb. Pause the ad, and start over with new cities, new images or new headlines.
Daniel Benoni

Most Marketers Plan to Increase Social Media Spend This Year [STUDY] - 0 views

mashable.com/...marketers-social-media-spend

Documentation Marketing Needs

shared by Daniel Benoni on 19 Apr 11 - No Cached
  • An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year
  • found that the primary social media goal is to increase Facebook “Likes.”
  • social networking would take 11.9% of their overall budget this year compared with 13% for TV
  • ...2 more annotations...
  • $68.7 billion was spent on all TV advertising last year, compared with just $26 billion for Internet advertising
  • 87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.
Daniel Benoni

Green, Healthy & Safe Product Ratings & Reviews | GoodGuide - 0 views

www.goodguide.com

shopping sustainability products Documentation Competitors

shared by Daniel Benoni on 27 Apr 11 - Cached
  • Daniel Benoni on 27 Apr 11
     
    Good Guide
Daniel Benoni

The 7-Stage Evolution of a Socially Responsible Brand - 0 views

mashable.com/...csr-company-stages

corporate social responsibility stage 7 Documentation

shared by Daniel Benoni on 26 Apr 11 - No Cached
  • For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
  • In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
  • We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
  • ...12 more annotations...
  • ow did this come about? In large part, it is because the payoff for corporate engagement with customers has risen dramatically as a result of social media.
  • As the brand’s customers become loyal fans, they use their social networks to spread the word about that brand, driving even more new fans to join in. This dynamic may have its initial upfront costs, but it pays off in the end through an extended global audience of buyers and fans.
  • Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
  • The Seven StagesThe process of becoming a brand leader in the next decades will be an evolutionary one involving at least seven stages.
  • Unsustainable corporate self-interest
  • Self-directed engagement
  • C-suite reflection
  • Consumer facing self-interest:
  • Self-directed reform:
  • Brand leader:
  • Brand visionary:
  • Indeed, if we consider the online reach of companies like Facebook and Twitter, the offline reach of companies like Proctor & Gamble, Unilever, Coca-Cola and Walmart, and the fervent consumer loyalty that companies like Apple, Nike and Patagonia inspire, it’s easy to imagine how a web- and social-savvy population could coerce these companies — and any others who want to follow their example — into becoming the leading global brand visionaries of the future.
  • Daniel Benoni on 26 Apr 11
     
    Describes exactly why Corporate Social Responsibility is the bomb right now. It's a "you better hop-in" bandwagon that most companies can't ignore now!
Daniel Benoni

Marketing Campaigns are Betting Big on Social Gaming - 0 views

mashable.com/...social-gaming-marketing

Documentation CSR Marketing

shared by Daniel Benoni on 04 May 11 - No Cached
  • GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook
  • GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.The concept and execution are the same for GTG’s other big-name clients — Pepsi, Propel, Starbucks and Quaker. A user can play those companies’ custom-branded games on Facebook for a short amount a time until a pop-up box appears requesting that the user “like” the company in order to “double your donation.”“Not only are thousands of dollars going to charity as a result of people playing games, but large companies are successfully using branded social games to turn Facebook fans into customers,” Archer says.
  • Daniel Benoni on 04 May 11
     
    Social gaming (not game dynamics :) in fundraising campaign...
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