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Jan Keček

Internet Marketing - Home Business Online Internet Marketing Techniques - 0 views

  • What is Internet Marketing? Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of "Internet marketing program".
  • Online press releases, which involve placing a newsworthy story about a company, its website, its people, and/or its products/services with on online wire service
  • Internet Marketing and Home Business
Eva Ana Kazic

The Benefits of Content Marketing » Web Marketing Today - 1 views

  • 5 Data Points for Content Marketing
  • Paid online advertising is not only less efficient, it’s expensive too.
  • Based on point 2 you could have instead gotten 33 sales leads for a cost of $133 had you been doing content marketing.
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  • less expensive
  • businesses with websites with 401 to 1000 pages get 600 percent more leads than those with 51 to 100 pages.
  • 5. Content marketing is growing.
  • prospects prefer it; it costs you less money; it produces more sales leads and customers; it helps you beat your larger competitors; and the marketing results you begin generating today will last forever.
Jan Keček

Top 5 Webinar Tips for B2B Marketing | OMI Blog - 0 views

  • Top 5 Webinar Tips for B2B Marketing
  • Successfully creating and running regular webinars are a great way to build your brand and raise both your profile and credibility among your target market.
  • Select a good technology provider.
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  • Send invitations and reminders early.
  • Preparation is key.
  • Maintain a steady but interactive pace.
  • Remember to follow up.
Jan Keček

Marketing Automation Software: Choose the Right Solution - 0 views

  • Marketing Automation Software: Tips for Choosing the Right Solution
  • Simply put, it can amplify the effectiveness of a marketing strategy that’s already working, but it can’t make an ineffective strategy work, and it won’t substitute for a lack of strategy!
donnamariee

Firefox OS won't magically succeed just because it's open source - see webOS | Technolo... - 0 views

  • Firefox OS won't magically succeed just because it's open source - see webOS The siren song of open source means some people think Firefox OS could take the smartphone market by storm - but that's what they thought about webOS
  • Open source" operating systems are the siren call of the internet. For years, we were promised, Linux was going to be the Next Big Thing on the desktop; the tired old empires of Windows and MacOS were going to be pushed aside, and everyone was going to embrace Linux (though quite which distro wasn't clear). From infants to grannies, they would all see the light, and install software that was built with the user in mind - as long as the user was someone who could hold the idea of the concentric circles of file ownership (root/wheel/std) in their head
  • Despite the fevered imaginings of a fair number at the time, there was simply no chance that webOS was going to go anywhere without direct help from HP; and HP wasn't going to give it that help, since it had plenty of troubles of its own.
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  • LG has indicated that it will be using webOS in its Smart TV line (which, in passing, suggests that Google's hopes of having a multi-manufacturer-pronged assault on the living room with Google TV are being chipped away; Samsung has gone its own way, Sony offers a mixture of Google and its own smart TV offerings, and now it looks like LG isn't exactly all-in). Though that might, in time, become something that it uses on phones or tablets, you'd be crazy to bet on it. LG is smart enough to know that TVs are a world away from phones and tablets, both in terms of the user interaction experience, and the demands that they make for user acceptance.
  • But the siren song of open source OSs becomes deafening when you look at the other announcement to come out of Mobile World Congress, in which Mozilla is touting its Firefox OS as the anathema to the world's ills - or at least those afflicting the smartphone industry. What does Moziila chief executive Gary Kovacs think is going to be the unique selling point of the Firefox OS phones that he expects to see in 2014? "Our goal is to level the playing field and usher in an explosion of content and services that will meet the diverse needs of the next two billion people online," he said in Barcelona, adding "We're not trying to get in the middle of an operating system fight; what we are trying to do is be the catalyst to drive more development around the open web."
  • The problem for Firefox OS is that it doesn't have a dedicated hardware backer. Sure, Sony has said that it will make some phones using it. ZTE and Alcatel say they will build hardware that will run it. And Kovacs points to the fact that Firefox OS will run HTML5 apps - not "native" apps (in the sense that iOS or Android apps run natively). That might put a questionmark over whether, by some analysts' measure, the FFOS phone is truly a "smartphone", since their definition for that includes "running apps on a native API". (That's why Gartner and IDC don't class Nokia's Asha phones as smartphones.)
  • So how did Android succeed? Three things. First, Google get a vibrant app ecosystem going even before there was a single phone: it had competitions for apps, with a $10m fund to seed developer ideas. By April 2008 there were almost 2,000 Android applications; two-third came from outside the US. Among the offerings: photo-enhanced driving, on-the-fly party mashups with maps, maintaining passive surveillance on your family's whereabouts. (Some things never change.) Second, it was able to go to Verizon, which was looking enviously at how AT&T was able to offer the iPhone, and suggest that Android phones - when they came along - could be the answer to that competitive challenge. And third, it was Google - the gigantic search-engine-and-everything-else company with the international reputation. If Google was doing a new generation of smartphone software (and if Apple had validated the idea), then it looked like a good deal for everyone. And handset manufacturers were eager to find an alternative to Microsoft.
  • Android is gigantic - some version of it might be on a billion phones this year - meaning there's no obvious need for another open source OS. What, after all, is FFOS actually going to do that Android doesn't, or that iOS or Windows Phone or BlackBerry can't? Yes, we've heard that the target isn't the west, but the developing world; that still doesn't explain why a Chinese handset manufacturer would deploy FFOS rather than Android, whether the Google version or a forked one that could connect to a local app store.
  • Even worse, FFOS is at an immediate competitive disadvantage because the principal browser on smartphones now is based on WebKit. Chrome uses it, MobileSafari uses it, BlackBerry uses it, and Opera uses it too now. That leaves only Internet Explorer on Windows Phone standing alone. Developers writing HTML5 apps will naturally write for compatibility with WebKit, which is always going to behave slightly differently from Firefox's Gecko rendering engine. For FFOS's sake, you have to hope the differences aren't big.
  • That's the trouble with the magical thinking that often attaches to open source projects. Making webOS open source didn't solve its problems; it simply shoved them off into a siding. Having an open source mobile OS didn't guarantee Android's success; the efforts of Google, and the timing in the market, did that.
  • Perhaps for that reason, people have high expectations for the Ubuntu OS and phone, with its fabulously complex array of gestures for control. Bad news, dreamers: it's going to fail in the market too if Canonical attempts to market it as a hardware-software combination - that is, sells Ubuntu phones at retail.
Blaž Ulaga

You Are What You Click: On Microtargeting | The Nation - 0 views

  • Google was recently slapped with two fines
  • They provide false assurances that, in the normal course of things, our privacy is not being invaded on the Internet, that our personal data is safe, and that we are anonymous in our online—and offline—activities.
  • not a single incident, but a slow, unstoppable process of profiling who we are and what we do, to be sold to advertisers and marketing companies
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  • are making it their policy and business to profile us in detai
  • And so we are stalked in the pursuit of marketing optimization.
  • (96 percent of it from advertising
Miha Naprudnik

The internet drugs market has spun out of our control - Telegraph - 0 views

  • An inquest heard last week that the gifted student had bought a drug over the internet that is used for lethal injections on America’s Death Row, and taken her own life.
  • What has been described by the coroner as a “matter of public concern”, though, is that she found a dark side of the internet that gave vent to such feelings, and offered tips on suicide and the drugs that would kill her.
  • Teenage party invitations now come with links to internet drugs sites.
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  • The sprawling internet has become the modern day Wild West. A badlands existing outside of normal rules and controls.
Patricija Čelik

As 'Do Not Track' Effort Seems to Stall, Web Companies Race to Look Privacy-Friendly - ... - 0 views

  • Increasingly, Internet companies are pushing each other to prove to consumers that their data is safe and in their control.
  • “It’s not just privacy advocates and regulators pushing,” Mr. Lynch said. “Increasingly, people are concerned more about privacy as technology intersects their life.”
  • In some instances, established companies are trying to gain market advantage by casting themselves as more privacy-friendly than their rivals.
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  • To some degree, these developments signal that the industry is working hard to stave off government regulation, which is moving at a glacial pace anyway. There seems to be no movement on broad privacy legislation on Capitol Hill, and no consensus has been reached on standards for “Do Not Track,” a browser setting that would let Internet users indicate that they did not want their activity tracked by marketers.
  • Whether Internet users are ready to pay to protect their personal data is unclear, though surveys have repeatedly pointed to consumer anxiety.
Jan Keček

Smartphone operating systems: Bright-eyed and bushy-tailed | The Economist - 0 views

  • IF YOU have a new smartphone, it is almost certainly either an Apple iPhone or one of the many devices that runs on Google’s Android operating system. According to IDC, a research firm, more than 90% of the 228m smartphones shipped in the last quarter of 2012 belonged to one of the two dominant species. Android is the bigger bea
  • st. Its share has grown as the smartphone market has boomed, to about 70%.
  • Mozilla, a non-profit organisation best known for Firefox, a web browser, unveiled plans to bring a smartphone operating system to market. Called Firefox OS, it has the backing of 18 mobile operators based in countries from Asia to Latin America.
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  • Most Windows smartphones are made by Finland’s Nokia, which dropped its own plans for a new system when it threw in its lot with the American software giant. BlackBerry, a Canadian company formerly called Research In Motion, hopes to recover lost glories with BlackBerry 10, which appeared in January after much delay.
  • One reason for the challengers’ optimism is that a lot of ground is unoccupied.
  • BlackBerry and Microsoft have the advantage of familiarity; 80m people use BlackBerrys. Companies’ information-technology departments trust them as secure. Microsoft hopes that Windows’ dominance of personal computers can be transferred to mobiles. With that in mind, all new Windows devices, on desks, on laps or in hands, have the same look, with “tiles” for touching, not clicking.
  • Whereas most applications on Apple and Android devices have been written for those systems, Firefox OS uses open standards. In principle, apps based on it can run on any device connected to the web.
Anja Vasle

Even Google won't be around for ever, let alone Facebook | Technology | The Observer - 0 views

  • At the moment, the four leading monsters are Apple, Google, Facebook and Amazon. Yet 18 years ago, Apple was weeks away from extinction, Amazon had just launched, Google was still three years away from incorporation and Facebook lay nine years into the future.
  • We understand pretty well the factors that determine the fortunes of companies that make things people buy – which is why, for example, one can predict thatApple won't be able indefinitely to sustain its huge profit margins on its iDevices.
  • This leaves Facebook, a company that has one billion products (called users) and earns its living by selling information about them to advertisers.
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  • The two key factors that will determine Facebook's future are the power of network effects and the "stickiness" of its service – ie, the extent to which it can dissuade users from leaving.
  • he key determinants of success or failure were (i) the average number of friends that users have and (ii) whether the difficulty of using the site comes to outweigh the perceived benefits.
  • Facebook users will constitute a captive market and will be correspondingly exploited. And the company will be regulated as a monopoly.
  • How much exploitation will users tolerate before they decide to quit?
  • n fact, it is now so dominant that millions of people around the world think that Facebook is the internet.
  • At one point in the conversation, the Google boys noticed that their collaborator had suddenly gone rather quiet.
  • But the number of commercial companies that are more than a century old is vanishingly small.
  • in the technology world one can go from zero to hero is a very short time
  • Google has a well understood and currently profitable business model and a huge technical infrastructure but ultimately is vulnerable to a well-resourced competitor armed with better search technology.
  • A telephone network with a million subscribers is infinitely more valuable then one with only 10. In technological ecosystems, network effects are very powerful: they explain, for example, how Microsoft came to dominate the market for desktop operating and office systems.
  • If you put your faith in network effects, therefore, Facebook looks like a good investment because it'll be around for the long term.
nensic

Under the regime of precarity: bring your own device | openDemocracy - 0 views

  • At one and the same time technocracy and financial oligarchies find here an ideal medium to extend their influence and their control of individuals in space and time.
  • At one and the same time technocracy and financial oligarchies find here an ideal medium to extend their influence and their control of individuals in space and time. This explains the fierce struggle going on among key market players.
  • Today large communities use devices like smartphones, tablets, e-readers and ultrabooks to navigate this new ecosystem.
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  • The growing dynamic of mobile internet, today accounting for 12% of all internet traffic,[ii] signals a new ecosystem where living bodies, machines, networks, code, data, territory and time interact.
  • as a way of consolidating their strictly neoliberal economic policy.
  • The hundreds of thousands of apps, available in just a few years, originate from the intersection of two factors:
  • The desire and necessity to have simple, functional and fast devices able to do specific tasks on the go.
  • the operative skills to develop apps for popular mobile platforms such as Iphone Operating System (IOS) or Google Android. 
  • Apps galore
  • Apple likes to play on the ambiguity in a form of propaganda that exalts the “revolutionary” spirit of technological innovation
  • The first iPhone, in 2007, inaugurated the new phase of the cognitive era, just as the PC heralded the decline of the industrial phase. Five years later, Apple no longer has a monopoly: hundreds of millions of smartphones and tablets are sold every year and the total number of these active devices will be soon 2 billion. It took the PC thirty years to reach this level of diffusion.
  • War over the immaterial
  • Often these machines play opposite functions: as a tool to create new forms of horizontal communication and social interaction or as bait for a capillary exploitation.
  • A political analysis of mobile devices
  • The PC became a liberating tool for social cooperation in the workplace of a booming third-sector.
  • In the following phase, the spread of the first mobile devices – cellphones and laptops – provided an initial impulse for a blurring of life and work, imposing with mobile calls, emails or SMS a new type of real-time processing, regulating the rhythms of life
  • In the new biohypermedia environment, the key change lies in the combination of miniaturizing and mobilizing these pieces of equipment, allowing them to always be within the body’s reach in any context.
  • they augment physical reality[ix] with every kind of information – commercial, cultural, ecological – and act more and more as biomedical sets for the control, correction and support of our vital biological functions.
  • The PC has a central function as the medium for linguistic and written processes - its typical uses often tied to the logical concatenation of thought and the priority management of sequences over time.
  • But mobile devices concentrate complex perception of stimuli in terms of spatial organization and intervene in emotional responses. PC work in this way occupies our left hemisphere, while the continual interactions of a smartphone engage the right hemisphere.
  • In contemporary neoliberalism, these devices become an essential means of rent and profit, through a fine capture of what we generate by living with them and using them. At one and the same time technocracy and financial oligarchies find here an ideal medium to extend their influence and their control of individuals in space and time.
  • Marketing and communication campaigns portray these devices as commodity fetishes, characterizing a new phase of capitalism often described as cognitive because based on knowledge.
  • In the sphere of multinational ICT[x] Corporations a war is being waged over the design and deployment of immaterial enclosures
  • Even though all this is based on freeware and open source, they trick us into believing that the iPhone 5, Windows 8 or Jellybean[xi] are miracles that descend from Mount Olympus and for which we should be grateful as to the gods.
  • Unlike automobiles or, to a lesser degree, PCs, the use value of new mobile devices is no longer determined merely by the initial design but can be moulded by the final user.
  • The innumerable websites, blogs and forums in every language globally blooming and growing are a workshop for worldwide exchange where the digital means are developed that could be used to withdraw workers both from precarity and  from total submission to a life of labour.  
  • Microsoft is no less defensive of its monopoly: with Intel and other accomplices, they introduced a new firmware to boot Windows 8 PCs that, substituting the old BIOS,[xv] makes it impossible or very complicated to install Linux or other operating systems on new laptops.
  • Despite hesitations related to “security” problems, today companies allow or even oblige people to use their own devices
  • So, if you were one of those many who found the latest tablet, smartphone or hybrid touch device under the tree this year, be aware that you won’t be the only one pleased: under the regime of precarity, bring your own device if you want to survive. 
  •  
    "Bring your own device (BYOD) is a business policy whereby employees bring personally owned mobile devices to their place of work and use them to access privileged company resources such as email, file servers and databases as well as their personal applications and data."
donnamariee

How social networks have changed our world | Techi.com - 0 views

  • How social networks have changed our world
  • social networks have evolved from simple communication hubs to veritable agents of change; galvanizing thousands of people over political discourse, creating and changing industries, and all in all, transforming people’s lives
  • Today, more than 600 million users worldwide are active on this website. Approximately 200 million people are active on twitter
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  • None of these social networks even excited at the beginning of the decade. While these figures may be mere numbers for many people, the impact of social network goes far and deep. Here are a few areas in which social networks have had lasting and arguably permanent effects.
  • social networks have altered the operational model of politics and public service
  • Facebook
  • touchstone for how non-profit organizations, environmental activities, and political factions reach out to thousands of potential volunteers and donors
  • Twitter is being used by almost all progressive politicians to promote their causes. Thanks to the social networks, politics is no longer limited to the political elites; people voice their opinions, share their ideas, and even communicate with politicians on a one-on-one basis. It’s a technology lesson that progressive politicians have to learn or else, risk losing to the tech savvy youth of today.
    • donnamariee
       
      Twitter is being used by almost all progressive politicians to promote their causes. Thanks to the social networks, politics is no longer limited to the political elites; people voice their opinions, share their ideas, and even communicate with politicians on a one-on-one basis. It's a technology lesson that progressive politicians have to learn or else, risk losing to the tech savvy youth of today.
  • Marketing and advertising are transforming themselves from industries reliant on mass market channels to those that must embrace the power of the customer, and attempt to engage in conversations with them. Often, a “middle man” (such as news paper reporter) ultimately determined that what was written or said. The ability to bypass gatekeepers and facilitate direct interactions with consumers and communities is very important.
  • Some news websites already present visitors with a list of stories recommended by their friends because they realize an endorsement from ‘someone you know’ carries extra weight
  • From traffic updates, to natural riots, anyone and everyone who has access to social networking sites can report his/her version of such events. Sifting through the humongous amount of news, speculations and analysis are abilities that a New Media user must now possess.
  • It is not uncommon to see small or home grow businesses that operate solely through their Facebook accounts. In fact, for businesses, interaction via social network has almost become a yardstick to test out their customer service
  • With Google+ being launched recently, it is clear that all technology giants have realized the critical role that social networks will lay in shaping our lives. It is no longer about implementing the latest, cutting edge technology; it is about how seamlessly and organically a social network merges in our lives, and affects every aspect of it. The lines between real and virtual lives have now blurred to the extent of becoming invisible
  •  
    essay theme 2
Anja Vasle

Progressive Internet Entrepreneurs | The Nation - 0 views

  • Since there's no evidence these investors are interested in anything but profit, it's up to progressive organizations to become players in the global m
  • edia game.
  • generate huge revenues
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  • they are doing what they can to make sure young people are immersed in brand messages
  • Last year, more than $21 billion was spent in the United States on Internet-related ads. By 2011, online advertising will overtake newspapers as the leading recipient of US marketing dollars.
  • US media history in the twentieth century illustrated how radio, broadcast television and cable were media with great promise, but once advertising took hold their public interest potential was soon scuttled.
  • how corporate investments affect the diversity of digital ownership.
  • Google, Microsoft, and Time Warner are gobbling up leading digital media companies
Blaž Ulaga

Leader: Google is watching you | Comment is free | The Guardian - 0 views

  • technology puts adverts on the web, is against the public interest.
  • It is sad that huge and well-resourced companies are buying up the market share of others instead of building up their own capacity
  • Google holds information about the private activities of its users that the intelligence agencies would die for
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  • Consumers must be allowed to find out what information about them the company can access
Rebeka Aščerič

Social media followers: Beware the tweeting crowds | The Economist - 0 views

  • IF YOU think money can't buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans.
  • To decide whether a follower is human, Mr Camisani Calzolari used various criteria, including the number of posts from a fan’s Twitter account and the use of correct punctuation in tweets. According to this research, by June 2011 nearly half of Twitter followers of computer maker Dell—about 700,000—were bots.
  • On close inspection, a significant proportion of Mr Romney’s followers appeared to be fake profiles.
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  • There is no indication that any of the companies mentioned in Mr Camisani Calzolari’s paper have bought followers—rogue bots often attach themselves to people and brands without payment. But some firms do buy a social media following.
  • For now, the trick works. “Normal people don't know yet that there is this black market. Most have total trust that a brand's followers are real,” says Mr Camisani Calzolari.
mancamikulic

Why the Internet Is About to Replace TV as the Most Important Source of News - Derek Th... - 1 views

  • "There are now signs that television news is increasingly vulnerable
  • But the larger story is the rise of the Web, which has surpassed newspapers and radio to become the second most popular source of news for Americans, after TV
  • TV channels get affiliate fees
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  • Radio is supported by some donations and public financing.
  • As this Mary Meeker slide shows, we spend more time engaging with mobile devices than reading print, but print publications still get 25-times more ad money than mobile.
  • For younger people, the Internet is the new cable news.
  • For advertisers, cable news is still cable news.
  • An equal share said they saw news headlines from Facebook
Katja Saje

What will the internet look like 40 years in the future? | Emily Bell | Technology | Th... - 1 views

  • So many early predictions about the internet and world wide web turned out to be wrong. It was going to be a goldmine with limited use – in fact, it has turned out to be almost the exact opposite: a sprawling society, rather than a market, with unlimited use.
  • We might, however, be on the brink of an age where internet technology does indeed change many aspects of our lives: engagement in politics, constructing and conducting relationships, culture, knowledge. The dizzying prospect is that everyone is potentially part of the network, rather than on the receiving end.
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