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The Safari browser is produced by Apple, and is the browser used by the iPhone.

y default Safari only allows cookies to be stored by the web page a user is visiting, not from third parties such as advertisers

esearcher Jonathan Mayer found that advertisers were still able to store cookies on the computers of internet users browsing with Safari.

We are aware that some third parties are circumventing Safari's privacy features and we are working to put a stop to it”

The Wall Street Journal reported that Google "disabled the code after being contacted by the paper".

Online privacy advocates were highly critical of Google's actions.

The Electronic Frontier Foundation wrote: "It's time for Google to acknowledge that it can do a better job of respecting the privacy of web users."

An Apple spokesman said in a statement: "We are aware that some third parties are circumventing Safari's privacy features and we are working to put a stop to it."

On the web, the rule is: if you're not paying, then you are what's being sold.

Probably the simplest way to reduce personalisation is to use an anonymising service. Instead of accessing the web directly, you access it via a third-party proxy server, so your that requests are mixed in with thousands of others. These services usually allow you to control cookies, turn JavaScript on and off, withhold "referrer details" and so on.

Nonetheless, it's often useful to have access to an anonymous proxy service, and everybody should find one they like. Examples include The Cloak, Megaproxy, Proxify and ID Zap. There are also networked open source privacy systems such as Tor and I2P.

Google also tracks your progress across hundreds of thousands of websites via Google Analytics. To opt out of this, install the Google Analytics Opt-out Browser Add-on (Beta), which Google offers for Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari and Opera. However, some sites use different analytics software or track visitors in other ways you will be unaware of. Ghostery may help reduce these.

Finally, Facebook Connect is a potential privacy problem because it "allows users to 'connect' their Facebook identity, friends and privacy to any site".

In general, the more you do online – social networking, cloud computing etc – the more your privacy and security are at risk. Reducing that risk involves effort and inconvenience, so it's up to you to find an acceptable compromise

Free versions come with ads, but for a price, people can upgrade to the ad-free experience.

It's also possible that over the next five to 10 years, people's attitudes toward privacy and their data will change, and they'll be willing to share more personal information

Not everyone will want the same level of privacy,

"Do not track" seems like a clear, smart option to give consumers

Companies that provide free services, such as search engines or social networks, have to strike the right balance between respecting their customers' privacy concerns and serving advertisers.

It's also possible that over the next five to 10 years, people's attitudes toward privacy and their data will change, and they'll be willing to share more personal information, attached to their real-world identity, in exchange for more heavily customized computing experiences.

Facebook has dealt with many privacy issues in its nine years on the Web, but unlike most of the past issues that deal with broader concerns like “data mining,” the new promoted posts service could have a greater impact on individuals, like its increased potential for cyberbullying.One problem is your friend doesn’t need your explicit permission to promote your posts. So, for instance, if one of my friends from college decides to promote an old embarrassing photo of me, I won’t be able to prevent the picture from getting to the top of the News Feed for a large percentage of my friends.

We’ve reached out to Facebook to talk about any safeguards that will be put in place to prevent cyber bullying, but they didn’t get back to us by the time this article went up.In addition, there’s no way to determine who promoted the post, so, as TechCrunch notes, a friend promoting an article written by me could be perceived as a shameless plug by me in an effort get more of my friends to check out my article (which is totally true by the way).However, Facebook notes there are a lot of benefits to the service. A Facebook spokesperson released a statement to AllFacebook on Friday, describing the feature:

“If your friend is running a marathon for charity and has posted that information publicly, you can help that friend by promoting their post to all of your friends,” the post said. “Or if your friend is renting their apartment out and she tells her friends on Facebook, you can share the post with the people you and your friend have in common so that it shows up higher in news feed and more people notice it.”As you can see, Facebook’s new feature has a number of potentially beneficial uses like fundraising for a friends’ charity or publicizing events to increase attendance, and can even make somewhat tedious tasks like finding an apartment be a little less difficult.

Facebook will want to monitor this new feature to see how it’s used. It has the potential to be really lucrative and turn Facebook into a network more like Reddit, where popular posts dominate the front page on a merit basis, but it could be used maliciously to embarrass or play pranks on friends – only time will tell. Facebook is planning on emphasizing its mobile platform in 2013, and it will be interesting to see if the Promoted Posts feature will be included in its mobile plans. In the company’s most recent earnings report, Facebook said mobile ad revenue accounts for 23 percent of its total ad revenue. To contact the editor, e-mail: editor@ibtimes.com

To some degree, these developments signal that the industry is working hard to stave off government regulation, which is moving at a glacial pace anyway. There seems to be no movement on broad privacy legislation on Capitol Hill, and no consensus has been reached on standards for “Do Not Track,” a browser setting that would let Internet users indicate that they did not want their activity tracked by marketers.

Whether Internet users are ready to pay to protect their personal data is unclear, though surveys have repeatedly pointed to consumer anxiety.

Under exi

sting privacy regulations, data protection supervision in EU countries must be conducted entirely independently of public authorities, and data protection controllers are not under the supervision of the European Commission. But the EU wants to weaken this policy and install itself as the data protection agencies' supervisory authority.

"We could see virtual kidnappings – ransoming your ID for real money," Schmidt said.

Schmidt said the problems could go further as other technologies become cheaper

However, he held out hopes that the rise of connectivity, especially through mobile phones with data services, would reduce corruption and undermine repressive regimes.

In each, he said, the need to be connected, first through a mobile phone and then to the internet, became apparent.

Consumers must be allowed to find out what information about them the company can access