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mainstream,

he Kindle still has its own platform and file format for e-books, but most of the big e-reader players, including Apple, have now adopted the ePub format.

that claims that "book piracy costs the industry nearly $3 billion, or over 10 percent of total revenue." Most people think that figure is very inflated, but the point is there are some big numbers involved and they only stand to get bigger as powerful e-readers like the iPad become more prevalent and tempt people to acquire content without paying for it because, well, too many of them have become used to it.