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The topic of domain names as a commodity isn't new, but the prices auctions are fetching for names is. When $2 million is refused for 'jeans.com' it paints a picture of the cost/benefit ratio of domain investment - where the potential financial benefits are clearly outweighing initial costs. The trend developing is for multinational companies to buy domain names with commonly understood verbs (eg dating.com) or nouns (eg books.com). It strengthens their own branded domain name and targets consumers who are undertaking searches on the net for the thing they want - be it a service or good - as opposed to searching for the company that sells that thing. Does it suggest that searching habits are changing? Is brand awareness and brand loyalty losing power?

Following on from ICANN's approval 6 months ago to start using non-Latin scripts for domain names, Egypst has introduced .misr (the Arabic name for Egypt). Depending on the browser and language packs installed, if a user mouses over a .misr link on a web page, they may see this in Arabic script. Will be interesting to see how this and forthcoming addtional non-Latin domain names impact on the language barrier aspect of the digital divide. Saudi Arabia and UAE have also set up their own new domain names - ".Al-Saudiah" and ".Emarat".

Six Months after the ICANN, approved the use of non-Latin domain names, Egypt launched "Misr" domain (the Arabic name for Egypt). A new perspective of Internet in the Arabic world.

The Acadamey of Motion Picture Arts and Sciences are suing domain registration giant (under the Anticybersquatting Consumer Protection Act) 'godaddy' disputing over 100 domain names they have 'parked' such as 2011oscars.com, academyawardz.com and oscarsunplugged.com. The lawsuit is 134 pages long and worth up to $10 million dollars in damages. GoDaddy run 'cashparking' offering customers the chance to earn cash when they buy a domain and park the page collecting funds when godaddy's advertising partners receive revenue based on a cost per click model.

The first domain names using the Cyrillic script are now available after Russia was assigned a new Cyrillic domain by ICANN. Ealier that month Arabic script was introduced in Egypt, Saudi Arabia and the UAE. ICANN regards the new native-script domain names as a tool to make the web more global but critics fear that Russian authorities could be encouraged to follow China's example and introduce Internet censorship.

GoDaddy.com, the world's largest domain name registration company is taking similar action to Google by deciding to not conduct further business in China. This decision is a reaction to China now demanding that applicants of domain names are to provide additional personal information, including a full colour head shot photograph. While China maintains forcing applicants to register extensive personal information will curb the creation of unsavoury sites (namely pornography) everyone else outside of the Chinese government believes such detailed personal information will equip the government to target any individual (to what extent - who knows) displaying any content that the government does not support. Is this an invasion of privacy? Should people be able to exercise multiple personas on the internet, or should you be who you are? If a government is to collect such information who will ensure the information it collects isn't abused? Do we answer these questions differently when thinking of China i.e. what would the answers be if Australia was to introduce such a law? At the very least, it's a relief to see companies realising that China is compromising the values of the internet and are reacting suitably by taking their services out of the country. More need to participate in the retalliation.

After reading the domain name articles this week and discussing cybersquatting in class this seems to be the perfect example of recent cybersquatting!

With ICANN's decision to add new categories of names to top level domain names, organisations are already embarking on the process to register their brand. Regsitering a name won't come cheap though. Yet another example of the internet well and truly being commodified, Canon will pay $185,000 for the privilege. Perhaps the media attention in being first will be worth the outlay.

SEDO (Search Engine for Domain Offers) has partnered with VeriSign (the operator of the valuable .com and .net gTLDs, amongst other network inrastructure) to conduct a .TV auction between 1 April - 8 April 2010. Having a semiotic association with rich media content and a memorable quality, it seems likely the auction will attract bids from brand names already harnessing rich media content and looking to capitalise on new revenue streams that the expansion of gTLDs offers. Reserves will be around $5000 for each auctioned name ( a list of all names can be found at http://sedo.com/search/searchresult.php4?auctionevent=tvPremium&tracked=&partnerid=&language=us ) causing some annoyance amongst those who have already made costly .TV purchases in excess of the reserved price.

Yugoslavia disappeared in the 1990s but the domain lingered on.

Blog which keeps track of, amongst other issues,ICANN and domain name related topics. A good blog roll as well. 

This article introduces another 'body' called auDA the Australian domain name administrator. The article discusses a complaint from the president of the Australian Web Site Developers Association after 500 sites he had set up, and $100K later were just switched off by the auDA bases on their assessment of use. Perhaps the auDA needs its own audit and regulation over policy approval!

Some examples of domain name scams that seem to crop up from time to time. This blog shows examples of the Chinese domain name scam doing the rounds

The first commercial domain name in internet was symbolics.com, 25 years have passed since then

It will be considered as a technical achievement in the history of the internet: the introduction of non-latin top level domain names. To date United Arab Emirates, Saudi Arabia, Russian Federation, and Egypt will now be able to view a complete domain name in arabic script. Western society probably failed to consider, until recently, the limiting effect of the internet's architecture for speakers of non-latin derived languages. In the same way technically disconnected rural communities form part of the digital divide, so to do inhabitants of countries that had no education in latin based languages. How does a browser support arabic script? The brower itself must support both the character sets of the language. Internet Explorer, Mozilla Firefox, Google Chrome, Opera and Safari all support arabic script.

The internet community has long been waiting for ICANN to deal with the evolving DNS issues inherent in the decentralised system. The appointment of Whit Diffie as Vice President for Information Security and Cryptography at ICANN should bode well amidst the criticisms of ICANN not doing enough in responding to domain name security hacks and attacks. The Canadian Press has said "While ICANN does not run many of these domain name servers directly, it can press for the use of a security protocol that is meant to verify that the directory information is authentic. The technology uses mathematical techniques similar to encryption.".

A plan to create an internet domain specifically for adult websites will be resurrected three years after it was rejected by internet regulators. The net's governing body ICANN will reconsider the .xxx scheme on 12 March.

DNSSEC was developed to add security to the Domain Name System . The tool works by adding information on the origin of authentication of DNS data, data integrity and authenticated denial of existence. DNSSEC obviously adds more information to queries and therefore increases the size of those query packets. Where older routers exist the additional information included in the larger data packets may not be recognised and therefore the DNS will not be resolved. The end user, in this instance, would not be able to visit the site they requested. The fear campaigns in the community have been around that very point: that the implementation of DNSSEC will not resolve host names. This article provides some light explanation around the rollout of DNSSEC and lays to rest the fear mongering by stating that there, to date, has been minimum negative effect of the DNSSEC that has been rolled out.

A dispute between two letting agencies "Mantra Group Pty Ltd (Mantra) VS Tailly Pty Ltd (Tailly)" over a domain name of an apartment complex at Surfers Paradise. Mantra had alleged Tailly of breaching its registered domain in gaining commercial advantage since Mantra is a letting company that run on a bigger scale. The court is till in the midst of deliberation.

Opponents of expanding gTLDs have largely based their arguments on the additional cost to business in performing defensive registration on their brands. What is defensive registration? Basically it's an action taken to protect a trademark (in the case of domain names, to protect a word or phrase which identifies the goods or services of a party). This study investigates how valid the defense registration argument, backed by organsiations such as Microsoft, actually is. It assesses the amount of defensive registration already undertaken in varying gTLDs for the top Fortune 100 companies. The conclusion: 'If past behavior is predictive of future actions, we will see a minimal amount of defensive registration activity in new gTLDs by brand owners, and new gTLDs will be largely ignored by cybersquatters.'