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Opponents of expanding gTLDs have largely based their arguments on the additional cost to business in performing defensive registration on their brands. What is defensive registration? Basically it's an action taken to protect a trademark (in the case of domain names, to protect a word or phrase which identifies the goods or services of a party). This study investigates how valid the defense registration argument, backed by organsiations such as Microsoft, actually is. It assesses the amount of defensive registration already undertaken in varying gTLDs for the top Fortune 100 companies. The conclusion: 'If past behavior is predictive of future actions, we will see a minimal amount of defensive registration activity in new gTLDs by brand owners, and new gTLDs will be largely ignored by cybersquatters.'

The Acadamey of Motion Picture Arts and Sciences are suing domain registration giant (under the Anticybersquatting Consumer Protection Act) 'godaddy' disputing over 100 domain names they have 'parked' such as 2011oscars.com, academyawardz.com and oscarsunplugged.com. The lawsuit is 134 pages long and worth up to $10 million dollars in damages. GoDaddy run 'cashparking' offering customers the chance to earn cash when they buy a domain and park the page collecting funds when godaddy's advertising partners receive revenue based on a cost per click model.

GoDaddy.com, the world's largest domain name registration company is taking similar action to Google by deciding to not conduct further business in China. This decision is a reaction to China now demanding that applicants of domain names are to provide additional personal information, including a full colour head shot photograph. While China maintains forcing applicants to register extensive personal information will curb the creation of unsavoury sites (namely pornography) everyone else outside of the Chinese government believes such detailed personal information will equip the government to target any individual (to what extent - who knows) displaying any content that the government does not support. Is this an invasion of privacy? Should people be able to exercise multiple personas on the internet, or should you be who you are? If a government is to collect such information who will ensure the information it collects isn't abused? Do we answer these questions differently when thinking of China i.e. what would the answers be if Australia was to introduce such a law? At the very least, it's a relief to see companies realising that China is compromising the values of the internet and are reacting suitably by taking their services out of the country. More need to participate in the retalliation.