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SEDO (Search Engine for Domain Offers) has partnered with VeriSign (the operator of the valuable .com and .net gTLDs, amongst other network inrastructure) to conduct a .TV auction between 1 April - 8 April 2010. Having a semiotic association with rich media content and a memorable quality, it seems likely the auction will attract bids from brand names already harnessing rich media content and looking to capitalise on new revenue streams that the expansion of gTLDs offers. Reserves will be around $5000 for each auctioned name ( a list of all names can be found at http://sedo.com/search/searchresult.php4?auctionevent=tvPremium&tracked=&partnerid=&language=us ) causing some annoyance amongst those who have already made costly .TV purchases in excess of the reserved price.

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