OpRohingya on Sunday was extremely successful: not only did they trend No. 1 in the U.S., but they were also #3 in the U.K. and hit top 10 worldwide. For those who might dismiss this as slacktivism, we'd draw your attention to the fact that this morning a report on the Rohingya slaughters is on the front page of the Guardian, which has not previously covered the issue. Al Jazeera, the Qatari network, has covered the Rohingya issue a number of times, but it has yet to truly penetrate Western media, which is riding a wave of optimism since Aung San Suu Kyi was freed from her decades-long house arrest. Coverage on radical sites has been growing, but until the Twitter storm, there was virtually no coverage in what could be considered the Mainstream Media.
Tweets in the tweetstorm included the fax number to the CNN assignment desk (no joy there so far) as well as a live protest, livestreamed, in front of the CNN offices. The protesters were reportedly told by a CNN staffer that they "don't care" about the issue. The protest was, as all protests currently are, livestreamed. In a hearkening back to Tiananmen Square days, black faxes were sent to Burmese embassies, and numerous government sites including the office of the president were either DDoS'd or defaced. Instructions for the Twitterstorm, distributed on Pastebin, were unusually detailed, which certainly had an impact on their effectiveness. By laying out so many specific options, Anonymous maximized the chance that someone would feel connected enough to any specific one to tweet it, and by suggesting copy/paste tweets rather than retweets, Anonymous successfully gamed the Twitter system, gaining the top ranking.