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"What is creative strategy? It's a classic case of "theory to practice." My previous book, Strategic Intuition, laid out the theory. It explained the science of how creative ideas happen in the human mind and documented how successful innovators actually came up with their innovations. This new book, Creative Strategy, is the practice: it shows how to apply that theory as an innovation method yourself. Here's how it works: you start with a problem or situation where you aim for an innovation, break that down in to elements of the problem, and then search for precedents that solve each element. You then see a subset of these precedents come together in your mind as a new combination that solves the problem. That idea is your innovation"

"What does it mean to socialize the enterprise? Often, the primary focus of this term is the outward-facing social media strategy of the company and/or the social collaboration infrastructure it uses. But in reality, these two aspects are just the tip of the iceberg. A socialized enterprise incorporates the entire stakeholder landscape and platforms for bridging these connections: the consumer-facing social media strategy of the company, collaboration within the organization and the way the company interacts with clients and, no less important, its external partners."