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Neil Movold

Gamification And The Power Of Influence | Fast Company - 0 views

  • Gamification offers a means of applying the benefits of social engagement directly to your properties
  • Gamification is fundamentally an analytics challenge
  • The Behavior Analytics found within a smart gamification platform provide significant insight regarding what users are doing across your community
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    In any industry, the need to manage your brand's community is pressing. Companies have invested significant resources into building community on social networks, but as Facebook and other social media sites continue to block access to your user data, smart marketers and business leaders are realizing that the real value of social engagement is found on their own web properties and applications. Gamification offers a means of applying the benefits of social engagement directly to your properties. It is a proven business strategy that enables businesses to influence the behaviors of your entire community, and exceed your user-driven business objectives.
Neil Movold

Global Social Network Advertising Market to Reach US$14.8 Billion by 2017 - 0 views

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    Social ads are increasingly assuming mainstream status, as brands focus on devising newer ways to engage user attention. While traditional advertisers focus on targeting users with contextual ads wherein ads are served on the basis of content, in social advertising factors such as peer and social influences as well as recommendations are taken into consideration for targeting users. Rapid increase in social media activities in the recent years has driven advertisers to take up social ads.
Neil Movold

Approaching Social Learning - 0 views

  • Social learning is a way of creating a meaning that is anchored in the formal training, but develops a vocabulary that is centred in our real worlds.
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    "The problem with formal learning is that it's inherently abstract: no matter how engaging and dynamic it is, it's always one step away from our everyday reality. When people leave the event and go back to their real lives, real jobs and real pressures, it's always hard to bridge the gap. Whilst workshops can be very enjoyable, drawing the links back to reality is a challenge. Which is where social and collaborative approaches come in."
Neil Movold

The Path to Co-Creating a Social Business: The Early Adoption Phase « Dachis ... - 1 views

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    One of the biggest challenges these efforts face, whether they are internal or external, is that engagement via social media is generally perceived as a voluntary activity.
Neil Movold

Gamification: Playing for Profit: - 0 views

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    The more we win, the more we want to play. Human beings are competitive animals, even when we claim not to be, and rare is the individual who doesn't take pleasure in winning. Gamblers understood this long before Bugsy Siegel broke ground in the Nevada desert. Both Las Vegas and the minds behind rewards and fidelity programs have spent decades capitalizing on the human need to win. The video game industry would vanish if it didn't continue to exploit our thirst for competition-and victory-with its aggressive approach to keeping games fresh, challenging, and in many cases, incredibly addictive. Along the same lines, social networks such as Facebook and LinkedIn have employed "gamification" to engage their constituencies, keep them coming back for more, and perpetuate their business models with new users. As these tactics are proving to be invaluable in consumer-facing applications, companies are beginning to adopt gamification strategies for nongaming business activities like employee engagement, sales force motivation, and relationship building with partners. Far from being just another entry in the buzzword lexicon, gamification is changing the way companies do business.
Neil Movold

How Gamification Can Make News Sites More Engaging - 0 views

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    Gamification, the use of gameplay mechanics for non-game applications, is transforming online news into an engaging, social and fun activity. It's quickly becoming the next frontier in web and mobile technology.
Neil Movold

Gamification Is More Than A Game For Businesses - Forbes - 0 views

  • My premise is that the term gamification doesn’t accurately depict the benefits a business can achieve.
  • The truth is that game mechanics have been used in business for some time. For example, companies currently use leader boards for sales and loyalty programs for customers. We are already using other terms that offer some of the same benefits such as engagement strategies, game mechanics, advocacy, and rewards.
  • Why do we care about gamification?
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  • Duggan says it’s bigger than gamification because it incorporates all the ways we can measure and influence behavior.
  • Badgeville describes it as encompassing trends such as game mechanics, big data, identity, analytics, reputation, social, community and collaboration. BLM is the process of measuring and influencing behavior to meet your business goals.
  • behavior lifecycle management (BLM)
  • gamification provides benefits to almost any firm but you need to focus on building the experience and adapting the experience over time to keep your constituents engaged.
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    Gamification is the latest buzzword on the street. It ranked a keynote panel session at Enterprise 2.0 in November and it was one of two main topics discussed at the recent Institute for Social, Search and Mobile Marketing (ISSMM) K1 Executive Roundtable.  
Neil Movold

Tactical Social Games - the relevance of gamification and working the odds to social en... - 0 views

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    Marketers will spend over $350 billion advertising on the web this year "betting" that they will reach the intended market of buyers. Advertisers create slick campaigns "betting" that they will get the markets attention to their offering. Betting is a game, sometimes you win and most of the time you lose.
Neil Movold

Next-Generation Ecosystems - 0 views

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    Slides from my keynote this afternoon in Paris at the Enterprise 2.0 SUMMIT. Overview of where social business is, what the macro trends are, and the story about consumerization, big data, analytics, and much more.
Neil Movold

Gamified Marketing - Get Found, Go Viral, Be Awesome - 0 views

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    Gamify Your Marketing Strategy and Reward Social Influencers" by Mara Lewis, Co-founder and CEO, Stopped.at Leveraging gamification principles as part of the user experience and value proposition magnifies the effects of recognition and subsequently, the engagement of all users, power or casual. These principles help to package and promote recognition across the site so users interact and respond to it more often and to a greater extent.
Neil Movold

The Not-At-All-Distant Future of Green Gamification - 0 views

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    At its core, gamification is about one thing: fun. In today's competitive battle for mindshare, games are the most effective tool for leveraging technology, rising above marketing noise and engaging the socially networked consumer.
Neil Movold

IBM Research: A new era of computing: cognitive systems - 0 views

  • In cognitive systems, performance improvements will derive from scaling in: moving key components, such as storage, memory, networking and processing onto a single chassis, closer to the data.
  • The volume of data produced today isn't just increasing—it's getting faster, taking more forms and is increasingly uncertain in nature.
  • Uncertainty arises from such sources as social media, imprecise data from sensors and imperfect object recognition in video streams. IBM experts believe that by 2015, 80 percent of the world's data will be uncertain.
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  • Whereas in today's programmable era, computers essentially process a series of "if then what" equations, cognitive systems learn, adapt, and ultimately hypothesize and suggest answers.
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    "Over the past few decades, Moore's Law, processor speed and hardware scalability have been the driving factors enabling IT innovation and improved systems performance. But the von Neumann architecture-which established the basic structure for the way components of a computing system interact-has remained largely unchanged since the 1940s. Furthermore, to derive value, people still have to engage with computing systems in the manner that the machines work, rather than computers adapting to interact with people the way they work."
Neil Movold

How gamification technology helps students learn - 0 views

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    Learning can be fun when you make a game out of it. That premise underlies the decision of an online learning platform to use game mechanics to engage college students. It works by motivating students to join, participate, contribute and share their successes.
Neil Movold

Adding Gamification to Your Community - 0 views

  • According to a definition in the Gamification Wiki,"Game Mechanics are constructs of rules and feedback loops intended to produce enjoyable gameplay."
  • To break the definition into simpler terms, game mechanics let you build features that are fun and addictive. In my earlier gamification post, I provided a table that compared game mechanics to human desires.  This is just a subset of possible types of game mechanics that could be incorporated into a community or website.
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    I wrote a post about Gamification last week and this week, I want to dive into more detail about how to apply gamification and game mechanics to a community site.  It is interesting to see gamification now being applied in a marketing/website/community context, because many marketers and community managers have already been using these techniques to build engagement for several years.  But I am more than willing to jump on the gamification bandwagon if it helps push the boundaries for other marketers and community managers.
Neil Movold

How Technology is Changing the Way Children Think and Focus - 0 views

  • You can think of attention as the gateway to thinking. Without it, other aspects of thinking, namely, perception, memory, language, learning, creativity, reasoning, problem solving, and decision making are greatly diminished or can’t occur at all.
  • In fact, studies have shown that reading uninterrupted text results in faster completion and better understanding, recall, and learning than those who read text filled with hyperlinks and ads.
  • Research shows that, for example, video games and other screen media improve visual-spatial capabilities, increase attentional ability, reaction times, and the capacity to identify details among clutter. Also, rather than making children stupid, it may just be making them different. For example, the ubiquitous use of Internet search engines is causing children to become less adept at remembering things and more skilled at remembering where to find things. Given the ease with which information can be find these days, it only stands to reason that knowing where to look is becoming more important for children than actually knowing something. Not having to retain information in our brain may allow it to engage in more “higher-order” processing such as contemplation, critical thinking, and problem solving.
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    "Thinking. The capacity to reflect, reason, and draw conclusions based on our experiences, knowledge, and insights. It's what makes us human and has enabled us to communicate, create, build, advance, and become civilized. Thinking encompasses so many aspects of who our children are and what they do, from observing, learning, remembering, questioning, and judging to innovating, arguing, deciding, and acting."
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