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Amazon has opted out of Phorm's controversial targeted advertising technology, delivering a serious blow to the UK-listed company which has already prompted a European commission legal action against the British government. Phorm's technology, which is yet to be launched in the UK, allows ISPs to track their customers' activity on the internet in order to target adverts on pages they subsequently visit. Amazon's absence from Phorm's Webwise system deprives the company of the second most visited destination, after eBay.co.uk, among shopping and classified websites in the UK, according to data from Hitwise. It means Phorm will not have access to crucial information about what Amazon users are interested in. Last month the Open Rights Group, privacy campaigners, sent a letter to nine of the internet's biggest names, including Amazon, Google, Bebo, Facebook and Yahoo, asking them to opt out of Phorm's technology "to protect your users' privacy". Google and Bebo are actively considering whether to opt out and a spokesman for Amazon said the company has now removed all its domain names - including Amazon.com - from Webwise. A spokesman for Phorm said the company does not comment on individual cases but the it is understood to be planning a meeting with Amazon's management to explain the benefits of the Webwise system.

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70 percent of UK risk managers have declared that making sure the employees in their organization are risk savvy is their biggest challenge in light of new pitfalls according to research conducted by Aon. "The risks companies are facing, such as increased company insolvencies, less access to credit and increased levels of fraud, need to be dealt with by employees throughout the organization rather than just at senior management levels," said the bulletin. According to the survey of UK businesses the key risk management challenges they face in 2009 are: -- Embedding ERM in the culture of the organization 70 percent -- Keeping 'risk registers' real and relevant 47 percent -- Making the link between ERM and strategic planning processes 34 percent -- Gaining senior executive sponsorship 19 percent -- Making business continuity plans relevant to line managers 13 percent -- Credit rating agency scrutiny of ERM 6 percent Alex Hindson, head of enterprise risk management at Aon Global Risk Consulting commented: "When the markets are literally crashing down around us and we don't know what is just around the corner it is extremely tempting to focus just on the problems of today, rather than look at the issues and factors that are going to help us survive tomorrow, but this short term view can often be counter-productive.

The European Commission started legal action against Britain on Tuesday for what the EU executive called a failure to keep people's online details confidential. EU Telecoms Commissioner Viviane Reding said the action related to how Internet service providers used Phorm (PHOR.L) technology to send subscribers tailor-made advertisements based on websites visited. Reding said Internet users in Britain had complained about the way the UK applied EU rules on privacy and electronic communications that were meant to prohibit interception and surveillance without the user's consent. "Technologies like Internet behavioural advertising can be useful for businesses and consumers but they must be used in a way that complies with EU rules," Reding said in a statement. "We have been following the Phorm case for some time and have concluded that there are problems in the way the UK has implemented parts of the EU rules on the confidentiality of communications," Reding said. She called on Britain to change its national laws to ensure there were proper sanctions to enforce EU confidentiality rules. Unless Britain complies, Reding has the power to issue a final warning before taking the country to the 27-nation EU's top court, the European Court of Justice. If it rules in favour of the European Commission, the court can force Britain to change its laws. (Reporting by Huw Jones, editing by Dale Hudson)

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There is no denying that Google is a giant success. But its size has made the "do no evil" mantra all the more difficult for it to follow - and for some of us to believe. Lately, it seems every new release and every new decision draws the ire of someone, be it politicians, privacy campaigners, or even villagers. While the Google brand is certainly in better shape than many tech firms, its constant moves to control more and more of our data and information has some up in arms. Privacy Three recent announcements have drawn the attention of privacy campaigners in the UK - Latitude, Street View, and behavioural advertising. Latitude is Google's mobile tracking system. Sign up for it, add your friends, and you can all see exactly where each other is via your mobile phone signal pinpointed on a Google map. Handy if you're bored and want to know who's out and about, but the location tracking system could be frightening for a host of other reasons, some say. Last month, Liberal Democrats Home Affairs spokesman Tom Brake filed an early day motion (EDM) asking the government to look into Latitude. Brake said: "This system poses an insidious threat to our hard-won liberties. 24-hour surveillance and a Big Brother society are new realities." But the heat was off Latitude after Street View was unveiled in the UK. The photo mapping system features street-level photos of 25 cities, offering a virtual tour of places such as London, Manchester and more. But some people aren't so happy having their homes, cars and selves photographed and mapped - even with face and number plates blurred. The backlash didn't take long to start. Within a day, Privacy International was on the case, asking the Information Commissioner to shut the site down.

Google, Microsoft, Yahoo support self-regulation in the UK AOL, Google, Microsoft, NebuAd, Phorm, and Yahoo promise to behave. All of these companies - along with a few others - have volunteered to honor the Internet Advertising Bureau's just-announced set of Good Practice Principles. So on to the guts of the agreement. First, companies are supposed to tell users whenever they're collecting data for the sake of behavioral advertising. They're also expected to make sure users understand what the procedure entails. Then comes the key part: users should get the chance to opt out of the collection process. Ad companies are probably hoping that users will either be too lazy to take action or will actually prefer better-targeted ads. If so, the companies will continue to make money and improve their public image. But since privacy advocates may still complain that data collection isn't an opt-in matter, the issue isn't likely to go away. Mark Howe, the country sales director of Google UK, sidestepped the mess, simply stating, "Google believes in two core principles of transparency and choice when it comes to user privacy. That is why we are supportive of these new, self-regulatory principles for online advertising which will enable consumers to increase their understanding of their web surfing options." IAB described the Principles as "the UK's first self-regulatory guidelines to set good practice for companies that collect and use data for online behavioural advertising purposes." The Principles have been approved by the Information Commissioner's Office, which reports directly to Parliament.

A third (34 per cent) of discarded hard disk drives still contain confidential data, according to a new study which unearthed copies of hospital records and sensitive military information on eBayed kit. The study, sponsored by BT and Sims Lifecycle Services and run by the computer science labs at University of Glamorgan in Wales, Edith Cowan University in Australia and Longwood University in the US, also found network data and security logs from the German Embassy in Paris on one purchased drive. Researchers bought 300 drives from eBay, other auction sites, second-hand stalls and car boot sales. A disk bought on eBay contained details of test launch routines for the THAAD (Terminal High Altitude Area Defence) ground to air missile defence system. The same disk also held information belonging to the system's manufacturer, Lockheed Martin, including blueprints of facilities and personal data on workers, including social security numbers. Lockheed Martin denies that the disk came from it. The arm manufacturer has launched an investigation that aims to uncover just how the sensitive data might have been wound up on the disk. Two discs bought in the UK apparently came from Lanarkshire NHS Trust, including patient medical records, images of X-rays and staff letters. Lanarkshire NHS Trust runs the Monklands and Hairmyres hospitals. In Australia, the exercise turned up a disk from a nursing home that contained pictures of actual patients and their wound photos, along with patient details. A hard disk from a US bank contained account numbers and details of plans for a $50bn currency exchange through Spain. Details of business transactions between the bank and organisations in Venezuela, Tunisia and Nigeria were also included. Correspondence between a member of the Federal Reserve Board and the unnamed banks revealed that one of the deals was already under scrutiny by the European Central Bank, and that federal investigators were also taking an interest. Yet anothe

The private correspondence of millions of people who use social networking sites could be tracked and saved on a "big brother" database, under new plans being drawn up by the UK government. Ministers revealed yesterday that they were considering policing messages sent via sites such as MySpace and Facebook, alongside plans to store information about every phone call, e-mail and internet visit made by everyone in the United Kingdom. There was immediate uproar from opposition parties, privacy campaigners and security experts who said the plans were over-the-top and unworkable. There have long been proposals, following an European Union directive in the wake of the July 2005 bombings in London, for emails and internet usage to be tracked in order to guard against future terrorist attacks.

Online advertising firm Phorm is pressing ahead with plans to launch more than a year after it first drew criticism from some privacy advocates. Phorm executives will meet with members of the public on Tuesday, following a similar meeting in 2008. The service has proved controversial for some campaigners who believe it breaks UK data interception laws. The firm received clearance from the Home Office and police closed a file on BT trials of the technology. "We have been supported or endorsed by all of the leading stakeholders," Phorm chief executive Kent Ertugrul told BBC News. "Ofcom, the Information Commissioner's Office, the Home Office, leading privacy advocates like Simon Davies, the advertising industry and publishers have all backed our service," he said. He added: "We are very, very happy with where we are one year on." Trawling websites Phorm's system works by "trawling" websites visited by users whose ISPs have signed up to the service and for whom the technology is switched on, and then matches keywords from the content of the page to an anonymous profile. Users are then targeted with adverts that are more tailored to their interests on partner websites that have signed up to Phorm's technology.

The row over the changes Facebook made to its terms has thrown the light on the rights people surrender when they sign up to use a website. It is likely though that until the row over Facebook's Terms and Conditions went public, few people knew what rights sites claim over the content that their members upload and share. "Less than 25% of users are making a specific point of going to the privacy settings and making changes," said Simon Davies, head of digital rights group Privacy International. Most, he said, are so keen to get using a site after registering that they do not take time to learn what will happen to any data that they are surrendering. Only later do they go back and adjust what happens to their data. "A lot of sites do have strong privacy controls," said Mr Davies. Tweaking these settings can help cut down on how much of a person's data is distributed. "It can make a difference," said Mr Davies, "particularly if the default is set in terms of maximum information flow." Blogger Amanda French looked through the pages where sites such as Facebook, MySpace, Flickr, YouTube and others spelled out their policies with regard to the data that members upload. Although the wording was different, she found that sites such as MySpace, Yahoo, Google and Twitter explicitly backed away from claiming ownership over uploaded content. A brief survey of Europe's Top 5 social sites found a similar situation. The text of the terms available on the UK sites of Facebook, Bebo, MySpace, Friends Reunited and Windows Live all back away from claiming ownership. By contrast, she wrote, the changes Facebook made to its terms were "extraordinarily grabby and arrogant".

The Internet Advertising Bureau U.K. has today launched a good practice principles guide for firms that collect and use data for online advertising. The goal is to promote self-regulation of the practice and quell privacy concerns surrounding it. Companies that support the principles include Google, Microsoft Advertising, Platform-A, Yahoo, Specific Media, Audience Science, NebuAd, and Phorm, all of which have been involved in the formation of the principles as members of the IAB's behavioral advertising task force. To complement the guide, the IAB has also launched a consumer-facing site, youronlinechoices.co.uk, designed to educate consumers on how and why their data is being used, and to provide information on how they can opt out of the process if they wish.

A TV investigation has revealed that secondhand BlackBerries on Nigerian markets are priced according to the data held on them, not the age or the model of a phone. Jon Godfrey, director of Sims LifeCycle Services, who is advising on a TV investigation into the trade due to screen later this year, said that BlackBerries sell for between $25 to $65 on Lagos markets. Details of the trade come from an agent in Nigeria unaffiliated to Sims' technology recycling business. Godfrey explained that the smart phones offered for sale come from the US, continental Europe and the UK. "It's unclear as yet whether the phones are either sold, thrown away, lost or stolen," Godfrey explained. Other type of smartphone are also of potential interest to data thieves, but it is the trade in BlackBerries that seems to be the most active. Data retrieved from smartphones is itraded by crooks in Nigeria. BlackBerries include technology to remotely wipe devices and come with built-in encryption. But this encryption is often left switched off because it is considered an inconvenience.

More than 50 per cent of internet users say they would be more interested in advertisements if they were tailored to their own interests, according to a new report from Q Interactive. Furthermore, another 50 per cent of respondents said they would view an advertiser favourably if they received personalised ads. Despite a number of obstacles that prevent marketers from obtaining too much personal information, 53 per cent of internet users would rather have free online services and insider information in exchange for relevant targeting data. However, 32 per cent of the respondents said they would accept worse service in exchange for privacy, and 15 per cent would prefer to pay for premium service and view no advertising whatsoever. Last year, a survey from Dynamic Markets on behalf of Coremetrics, found that half of UK consumers were happy for marketers to use behavioural targeting to track their online behaviour.

Likely a bit of bias in the survey, but indicitive that targeted ads are not going away. Like most things digital, doing it safely is important for consumers. - Karl More than 50 per cent of internet users say they would be more interested in advertisements if they were tailored to their own interests, according to a new report from Q Interactive. Furthermore, another 50 per cent of respondents said they would view an advertiser favourably if they received personalised ads. Despite a number of obstacles that prevent marketers from obtaining too much personal information, 53 per cent of internet users would rather have free online services and insider information in exchange for relevant targeting data. However, 32 per cent of the respondents said they would accept worse service in exchange for privacy, and 15 per cent would prefer to pay for premium service and view no advertising whatsoever. Last year, a survey from Dynamic Markets on behalf of Coremetrics, found that half of UK consumers were happy for marketers to use behavioural targeting to track their online behaviour.

"Although physicians support the use of electronic health records, concerns about potential privacy breaches remain an issue, according to two research articles published in the January 2010 issue of the Journal of the American Informatics Association (JAMIA), in its premiere issue as one of 30 specialty titles published by the BMJ (British Medical Journal) Group, UK. "

"Google has said that its world-roving Street View cars have been collecting information sent over open WiFi networks, contradicting previous assurances by the company. This means that Google may have collected emails and other private information if they traveled over WiFi networks while one of the cars was in range. Previously, the company said no payload data was ever intercepted."

IT companies seem to shoot their own effort in the foot on a regular basis. Usually due to a lack of process. The dot com bubble was small compared to what may be coming for trust in IT services.

Wikipedia told the controversial U.K. advertising firm Phorm on Thursday not to spy on Wikipedia's users, saying the company's plan to monitor what sites people visit on the net invaded people's privacy. Wikipedia now joins Amazon.co.uk in opting out of the Big-Brother-esque marketing scheme and creating the possibility of a mass opt-out by the net's largest websites. Phorm wants to pay ISPs -- such as British Telecom -- to let it build marketing profiles of its subscribers by installing boxes inside the ISP that monitor every url users visit and every search they run. Using those profiles, Phorm can charge advertisers high rates to serve targeted ads. But in an email sent Thursday, Wikimedia.org told Phorm not to record anything about urls from domains it controls, ranging from Wikiquotes to Wikipedia -- one of the most popular sites on the net. Phorm operates an opt-out system for sites and ISP customers, but it would be virtually impossible to verify if the company actually complied with such requests. "The Wikimedia Foundation requests that our web sites including Wikipedia.org and all related domains be excluded from scanning by the Phorm / BT Webwise system, as we consider the scanning and profiling of our visitors' behavior by a third party to be an infringement on their privacy," the email read, according to a Wikimedia blog post.

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The enormous international focus on privacy is growing more urgent in the face of business and government pressure to get the economy moving again and restore trust in our most basic institutions. To help rebuild trust and bolster bottom lines in a down market, it pays to prioritize privacy. The time is right to make smart investments in an organization's privacy professionals-the experts in the eye of the storm that must work collectively to find the right solutions to privacy challenges. The IAPP, which now boasts 6,000 members across 47 countries, is convening its annual Privacy Summit in Washington DC from March 11-13, 2009-the largest and most global privacy event in the world. Attendees will have the unique opportunity to interact with privacy regulators from Canada, France, Spain, Israel, the UK, Italy, the U.S. and the experts who help shape their policies across 60 different educational and networking sessions. Keynote speakers include Frank Abagnale (of Catch Me if You Can fame), one of the world's most respected authorities on forgery, embezzlement and secure documents as well as internationally renowned security technologist Bruce Schneier. The Future of Privacy Forum will be strongly represented at this year's Summit. Jules Polonetsky and Chris Wolf will be co-presenting a session entitled Cheers & Jeers: Who is Doing Privacy Right and Who Deserves Detention. Jules and Chris will also cover Behavioral Advertising Secrets: What Your Marketing and IT Team Didn't Think You Needed to Know. Both topics should be big draws for the expected 1500 attendees at the Summit! It's this sort of event that advances our profession and helps privacy professionals work together to reclaim trust. Registration is open and we look forward to seeing you in DC.

Taking genetic tests to assess potential health risks could mean cheaper medical insurance even if the results are not disclosed, a senior industry executive has told The Times. Customers who take personal DNA scans will pay lower premiums because insurers believe that they encourage a healthier lifestyle, according to Gil Baldwin, the managing director of Norwich Union Healthcare. The advent of tests for DNA variants that affect common disorders such as diabetes and heart disease has prompted fears of discrimination and the creation of a "genetic underclass" who cannot buy cover. Mr Baldwin insisted that his company did not see genetics as a tool for cherry picking low-risk customers but as a way of helping them to manage and reduce their risk of disease with the aim of lowering costs for both parties. In an interview with The Times, he said that people who take genetic screening are likely to act on the results and therefore present a much better risk profile. Insurers will reflect this in premiums, regardless of whether results are disclosed.

The authorities in Brussels fired a warning shot across the bows of online advertisers today, signalling new rules to combat surfer profiling and breaches of privacy in the interests of commercial gain. In the strongest denunciation of the conduct of online advertisers, Meglena Kuneva, the European commissioner for consumer affairs, argued that personal data has become "the oil of the internet and the new currency of the digital world". She warned that surfers' privacy rights were being abused by the amassing of personal information and its supply to advertisers who targeted individuals who were often unaware of what was happening. "From the point of view of commercial communications the world wide web is turning out to be the world wild west. This could be very damaging," Kuneva told a meeting of industry professionals and analysts in Brussels. "Consumer rights must adapt to technology, not be crushed by it. The current situation with regard to privacy, profiling, and targeting is not satisfactory." The commissioner outlined European laws regulating the protection of privacy, commercial contracts, and countering discrimination, and indicated that the regulations were failing to keep up with the pace of developments on the internet. She called on the online advertising industry to come up with a voluntary code of conduct to protect consumer and privacy rights, but clearly signalled that the EU authorities would probably have to legislate to prevent abuses. The volume of personal data collected on the internet was growing exponentially and was increasingly being used for commercial purposes by tracking surfers' browsing habits, using cookies, and making the information available for individual profiling and targeting of consumers, she said.