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"Beginning next week, the FTC will hold a series of public roundtables covering the growing number of challenges to consumer privacy on the Internet. Dubbed "Exploring Privacy," the daylong discussions will focus on "the collection and use of information by retailers, data brokers, third-party applications, and other diverse businesses." Hold that yawn. Behavioral tracking and ad targeting have everything to do with the pesky "Warning!" pop-up blinking behind your browser window right now. The one that could shatter your online privacy. In advance of the roundtables, Fast Company spoke with online privacy advocates Jules Polonetsky, co-chair and director of the Future of Privacy Forum, and Ari Schwartz, vice president and chief operating officer of the Center for Democracy and Technology. Below, Polonetsky and Schwartz highlight five of most nefarious techniques used to trick and track you." 1. "Malvertising Gangs" 2. Flash Cookies 3. "Cookie appends" 4. Personal Health Data 5. ISP Tracking

As the impact of digital advertising on consumer privacy comes under scrutiny, AT&T is taking a stance in support of stricter standards. Rep. Rick Boucher (D., Va.), chairman of the subcommittee, said in an interview Wednesday that a statute is needed to regulate how companies collect, share and use data on consumers' behavior in targeting online advertising. While ad targeting on the Web has been at the forefront of privacy advocates' concerns, worries are growing about other media, ranging from mobile phones to emerging TV technologies. To sell marketers targeted ads, technology and media companies collect data about customers, ranging from the Web sites they visit to the neighborhoods they live in to the TV shows they watch. Marketers often will pay a premium for this form of advertising because it allows them to show their ads to consumers who are likelier to buy their products or services. "Pitfalls arise because behavioral advertising in its current forms is largely invisible to consumers," says Dorothy Attwood, AT&T's senior vice president of public policy and chief privacy officer, in prepared testimony she is expected to deliver at the hearing of the House Subcommittee on Communications, Technology and the Internet. Her statement says consumers don't fully understand that their online activity is used to create detailed profiles of them. Internet and other media companies say the data they use to target ads are anonymous and can't be traced to individual consumers. AT&T plans to argue that consumers should have "full and complete" notice of what information is collected about them and how it is used and protected, and should have tools that let them determine whether their Web activities are being tracked. The company says it won't use consumer information for online behavioral advertising unless it first obtains consent from the consumers involved. AT&T's stance contrasts with the position taken by most big Internet companies and industry trade grou

Bits readers have a serious case of broadband envy. I've been writing about the debate about how the government might encourage more high-speed Internet use and you've complained loudly that people in other countries have faster, cheaper, more widely available broadband service. Even customer-service representatives of Internet service providers overseas are nicer too. I don't know about manners, but it's easy to find examples that American's broadband is second-rate: In Japan, broadband service running at 150 megabits per second (Mbps) costs $60 a month. The fastest service available now in the United States is 50 Mbps at a price of $90 to $150 a month. In London, $9 a month buys 8 Mbps service. In New York, broadband starts at $20 per month, for 1 Mbps. In Iceland, 83 percent of the households are connected to broadband. In the United States, the adoption rate is 59 percent. There's more than just envy at stake here. President Obama campaigned on a promise of fast broadband service for all. On the White House Web site, he writes "America should lead the world in broadband penetration and Internet access." And the recent stimulus bill requires the Federal Communications Commission to create a national broadband plan in order to make high-speed Internet service both more available and more affordable. I've spent the last week trolling through reports and talking to people who study broadband deployment around the world to see what explains the faster and cheaper service in many countries. We'll start with where the United States isn't doing quite so badly: the basic speed of broadband service. If you take out the countries that have made significant investment in fiber optic networks - Japan, Korea and Sweden - the United States is in the middle of the pack when it comes to network speed.

Wal-Mart Stores is striding into the market for electronic health records, seeking to bring the technology into the mainstream for physicians in small offices, where most of America's doctors practice medicine. Wal-Mart's move comes as the Obama administration is trying to jump-start the adoption of digital medical records with $19 billion of incentives in the economic stimulus package. The company plans to team its Sam's Club division with Dell for computers and eClinicalWorks, a fast-growing private company, for software. Wal-Mart says its package deal of hardware, software, installation, maintenance and training will make the technology more accessible and affordable, undercutting rival health information technology suppliers by as much as half. "We're a high-volume, low-cost company," said Marcus Osborne, senior director for health care business development at Wal-Mart. "And I would argue that mentality is sorely lacking in the health care industry." The Sam's Club offering, to be made available this spring, will be under $25,000 for the first physician in a practice, and about $10,000 for each additional doctor. After the installation and training, continuing annual costs for maintenance and support will be $4,000 to $6,500 a year, the company estimates. Wal-Mart says it had explored the opportunity in health information technology long before the presidential election. About 200,000 health care providers, mostly doctors, are among Sam Club's 47 million members. And the company's research showed the technology was becoming less costly and interest was rising among small physician practices, according to Todd Matherly, vice president for health and wellness at Sam's Club. The financial incentives in the administration plan - more than $40,000 per physician over a few years, to install and use electronic health records - could accelerate adoption. When used properly, most health experts agree, digital records can curb costs and i

With Twitter firmly established as the "conversation place to be," marketers are beginning to look for where they fit in. And that means tools. For the uninitiated, Twitter is a service that lets individuals exchange 140-character messages-via computer or mobile device-with groups of "followers." The result is a fast-and-loose, multidimensional conversation that falls somewhere in between blogging and text messaging, happening in real time between millions of users around the world. Luckily, the Web interface for Twitter.com is just the start of many ways to interact with and glean intelligence from Twitter conversations. There is big potential value for tapping into the Twitter-stream for insights into what customers are saying about your company's brand and its market. "Millions are leaning on Twitter pretty hard as a way to network and communicate with contacts new and old," said John Jatsch, a social marketing expert and operator of Duct Tape Marketing. He added that marketers have many options for how to use Twitter, including connecting with customers, monitoring conversations and testing new ideas. To use Twitter to its fullest, b-to-b marketers should consider using the following handful of tools and services: ??Twitter clients. It doesn't take long for most Twitter users to move beyond using Twitter.com to post and monitor their posts or "tweets." There are much more powerful tools at your disposal for reading, filtering, searching and posting to Twitter.com. The list of Twitter clients includes popular Mac client Twitterific; Adobe Air-based clients such as Twhirl, Tweetr and Spaz; Firefox add-ons like Twitterfox and TwitBin; and software that lets you track multiple social engines-such as Facebook, FriendFeed and even instant messaging as well as Twitter-like Digsby and AlertThingy. A new client receiving a lot of buzz is TweetDeck, which features a huge but customizable user interface that makes it easier to track posts, re

The new year has come and gone on the Gregorian calendar. But the new year for legal technology is still in progress at LegalTech New York, where vendors are unveiling their new products and services and attendees are helping them celebrate. LegalTech attendees should revel in the number of vendor initiatives aimed at reducing e-discovery costs from acquisition to review and production. And, like last year, EDD vendors continue to design and manufacture their products for international litigation. But LegalTech is not all about e-discovery. There were still plenty of vendors with products outside the Electronic Data Reference Model. EDD PARTIES Readers should be aware that Index Engines can access and extract data from tape and tape libraries -- and can do so really fast. But now they can also extract data from network storage systems, file shares, forensic images and hard drives and still provide users a single point of access to it -- via a Web browser. Index Engines first indexes data on disparate resources. Once the index is compiled, data can be deduped, searched, reviewed and extracted on demand. Also note that Index Engines can now filter unwanted file types such as EXE, DLL, etc., during the indexing process to reduce the time it takes to review the data. Read LegalTech New York 2009 Coverage on Legal Blog Watch In preparation for the new year, Kazeon Systems introduced new pay-as-you-go pricing models that augment their current standard software licensing option and focus on case matters. Kazeon hopes the new pricing models allow customers to implement an e-discovery solution that does not require a major financial investment or lengthy rollout. Vendors are starting to "go left" of the EDRM to provide organizations a better view of the end of litigation via early case assessment tools. In fact, KPMG promoted the concept with a T-shirt emblazoned with "go left." Toward that end, Daticon EED announced the availability of its Early Case Assessment servic

Burger King's wildly popular Facebook application "Whopper Sacrifice," which rewards you with a free Whopper when you drop 10 friends, has been shut down. Social networking just got healthier. Last week, Burger King announced it was teaming up with social networking powerhouse Facebook for a special promotion: If you removed 10 people from your network of friends, the fast-food company would reward you with a coupon for a free Whopper. The story became an Internet sensation, but it's only now getting meatier. As it turns out, a notification feature on the "Whopper Sacrifice" application that lets your friends know they have been replaced by a shot at a free hamburger violates Facebook's privacy policy. "We encourage creativity from developers and companies using Facebook platform, but we also must ensure that applications follow users' expectations and privacy," the company said in a statement. "After extensive discussions with the developer, we've made some changes to the application's behavior to assure that users' expectations of privacy are maintained. The application remains active on Facebook."

Facebook's developer platform has been used for a zillion marketing campaigns so far, but this one is actually dead-on hilarious. Fast-food chain Burger King has created "Whopper Sacrifice," a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list. Burger King has put out some interesting campaigns as of late ("Whopper Virgin," "Subservient Chicken"), but this one piques our interest because of how gleefully it pokes fun at our social-networking obsessions. "Now is the time to put your fair-weather Web friendships to the test," the Whopper Sacrifice site explains. "Install Whopper Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends. The funniest part: The "sacrifices" show up in your activity feed. So it'll say, for example, "Caroline sacrificed Josh Lowensohn for a free Whopper." Unfortunately, you can't delete your whole friends list and eat free (however unhealthily) for a week. The promotion is limited to one coupon per Facebook account. My Facebook friends had better appreciate the fact that I made a New Year's resolution to cut out red meat. Hint, hint.

State and federal lawmakers continue to introduce bills regulating the collection, use and security of consumer and personal information. The proposed federal bills could change the national privacy framework. At the same time, regulators and the plaintiffs' bar remain focused on privacy and security issues and continue to initiate enforcement actions and class action suits. This program will address these developments and provide tips for managing privacy concerns in an era of fast-changing privacy laws.

We paused, we talked, and even though we were in a scary situation with imperfect information, we made a thoughtful decision fast." That's as good a description of powerful leadership - and powerful living - in the twenty first century as I can imagine.

A national security panic spread through the Internet yesterday after a report by The Wall Street Journal suggested "terabytes" of classified data on the F-35 Lightning II had been stolen by hackers. Today the Pentagon and Lockheed Martin responded to the allegations saying they are untrue, and I believe them. Defense Department spokesman Bryan Whitman said, "I'm not aware of any specific concerns." That's a key phrase. Lockheed Martin--the F-35 superjet's primary contractor--also commented "We actually believe The Wall Street Journal was incorrect in its representation of successful cyber attacks on the F-35 program." And the company's CFO Bruce Tanner added "I've not heard of that, and to our knowledge there's never been any classified information breach." While it's easy to argue that these responses are merely a smokescreen to save political face, the language is much more direct than a plain old "no comment." Typically, companies protect themselves in this sort of situation by denying the existing or potential hackers any public information on the success or failure of hack attempts, obscuring the level of secrecy of any stolen data. In the F-35 case it looks like the denials are much firmer, and that suggests the developers of the JSF are confident in their security systems. It's an echo of alleged data leaks via F-35 contractor BAE Systems last year, that were later withdrawn due to lack of evidence that leaks had occurred. Government and defense contractor computer networks face a pretty continuous rate of hack attempts. As a result such companies have even more stringent data security protocols in place than normal organizations. They're still not absolutely impervious to hacking, of course, as no such system ever is. So that's why the most highly classified data--critical to the super-secret offensive and defensive capabilities of hardware like the F-35--is typically stored on computers that have an extremely low-tech "air gap firewall". They're not co