Paper: Consumer Data Helps Fuel Internet Economy - PC World - 0 views
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Karl Wabst on 19 May 09Online targeted advertising and the collection of consumer data are the fuel of Internet commerce, not the major privacy problems described by some advocates and U.S. lawmakers, according to a new paper. "The use of such data permits firms to target their marketing messages to consumers' interests, pays for a wealth of content on the Internet, and helps protect consumers from a variety of online threats," said the paper, released Monday by the Technology Policy Institute (TPI), an antiregulation think tank. "It forms the basis for many of the business models that are fueling the growth of the Internet." Privacy groups want a "free lunch" online, with strong privacy controls that make it tougher for advertising to work online, the paper said. "Privacy advocates have provided little detail on the benefits of more privacy and have typically ignored the costs or trade-offs associated with increasing privacy," the paper said. Data collection delivers ads that people want and that advertising pays for a multitude of free services online, said the paper, co-authored by TPI President Thomas Lenard and Emory University law and economics professor Paul Rubin.