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The more things change, the more they stay the same. Such is the case for information security management, which has been voted - for the seventh consecutive year - the most important issue affecting IT strategy, investment and implementation over the coming 12 to 18 months, according to the American Institute of CPAs' 20th Annual Top Technology Initiatives Survey. Employing a new strategy this year, the institute's 10-member tech task force distributed surveys to approximately 50,000 of the institute's members and then advertised the survey in an electronic newsletter. "We changed the voting audience," said David Cieslak, CPA, CITP and co-chair of the task force, noting that they sought responses from all institute members, without feedback from outside technology groups, as in past years. "It's a big year - our 20th - we wanted to make sure it was reflective of our membership." This year's survey received more than 700 responses, which ranked 33 technology initiatives that they perceived as having the most impact over the next 12-to-18 months. The most pressing initiative, according to respondents - information security management - is an integrated, systematic approach that co-ordinates people, policies, standards, processes and controls used to safeguard critical systems and information from internal and external security threats. "Integrity, confidentiality and the relationship that CPAs have with their clients is something that has always been important to accountants," said Mary MacBain, CPA, CITP and a task force co-chair. "Security is going to continue to be important." Jim Bourke, a member of the task force and partner-in-charge of technology at CPA and business advisory firm Withum Smith+Brown in Red Bank, N.J., said that it's no surprise to see information security management make the top slot yet again: "Look at the top three - what's the theme? Security and the concern about the privacy issues involving data. For the past few years, many CPAs ha

Online targeted advertising and the collection of consumer data are the fuel of Internet commerce, not the major privacy problems described by some advocates and U.S. lawmakers, according to a new paper. "The use of such data permits firms to target their marketing messages to consumers' interests, pays for a wealth of content on the Internet, and helps protect consumers from a variety of online threats," said the paper, released Monday by the Technology Policy Institute (TPI), an antiregulation think tank. "It forms the basis for many of the business models that are fueling the growth of the Internet." Privacy groups want a "free lunch" online, with strong privacy controls that make it tougher for advertising to work online, the paper said. "Privacy advocates have provided little detail on the benefits of more privacy and have typically ignored the costs or trade-offs associated with increasing privacy," the paper said. Data collection delivers ads that people want and that advertising pays for a multitude of free services online, said the paper, co-authored by TPI President Thomas Lenard and Emory University law and economics professor Paul Rubin.

The United States' 35-year-old federal privacy law and related policies should be updated to reflect the realities of modern technologies and information systems, and account for more advanced threats to privacy and security, according to a report sent today to OMB Director Orszag. In its 40-page paper, the National Institute of Standards and Technology's Information Security and Privacy Advisory Board calls for Congress to amend the 1974 Privacy Act and provisions of the 2002 E-Government Act to improve federal privacy notices; clearly cover commercial data sources; and update the definition of "system of records" to encompass relational and distributed systems based on government use of records, not just its possession of them. The panel included technology experts from industry and academia. The panel wants heightened government leadership on privacy and suggests the hiring of a full-time chief privacy officer at OMB and regular Privacy Act guidance updates from the office. Chief privacy officers should be hired at major agencies and a chief privacy officers' council should be created, much like the Chief Information Officers' Council that is chaired by OMB's e-government and IT administrator.

Federal Communications Commission Chairman Julius Genachowski will unveil in a speech on Monday new proposals that would force Internet providers to treat the flow of content equally, sources familiar with the speech said on Friday. The concept, referred to as net neutrality, pits open Internet companies like Google Inc against broadband service providers like AT&T Inc, Verizon Communications Inc, and Comcast Corp, which oppose new rules governing network management. Advocates of net neutrality say Internet service providers must be barred from blocking or slowing traffic based on content. Providers say the increasing volume of bandwidth-hogging services like video sharing requires active management of their networks and some argue that net neutrality could stifle innovation. "He is going to announce rulemaking," said one source familiar with his speech about broadband, to be delivered at the Brookings Institution, a public policy think tank. "The commission will have to codify into new regulations the principle of nondiscrimination." The FCC could formally propose the rules aimed at applying to wireless and landline platforms at an open meeting in October.