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Locaccino is the only location-sharing system that gives you precision control over who can see your location. While most location-based systems only allow you to list which of your contacts should or shouldn't be able to see your location, our privacy settings allow you to create rules as simple or complex as you want them to be! Our technology allows you to easily define the times when you want to share your locations. Locaccino lets you create groups for your friends to simplify your location preferences. With Locaccino, allowing your co-workers to see your location from 8AM - 5PM is a snap. Locaccino also allows you to specify where you can be located. Using a Google maps interface, you can define regions where you do and don't want other people to be able to find you. Locaccino Location Sensing Our software will sense your location without even requiring GPS! By leveraging the wifi network of Skyhook Wireless, a nearby location will be found for you. The Locaccino software you'll download will do all the work. We Protect Your Privacy We are the only location-based system with privacy researchers actively working to make sure that your data is kept safe. Our Privacy Policy explains in detail exactly how we store and process all of your data. We want you to know that your location information is saved anonymously and we will never sell any of your personal data.

Richard Acton-Maher of San Francisco was in nearby Berkeley last month and wanted to meet friends for lunch. Instead of making calls to see who was around, he looked at a digital map on his iPhone that plotted their locations. "One of my friends was also there," said Acton-Maher, 24, who used a service from a startup company called Loopt Inc. "I gave him a call and met him for lunch. It just enhances the communications tools that I already have." Google Inc., encouraged by people's willingness to share their personal lives on sites like Facebook, is betting more people like Acton-Maher will post their whereabouts online. The owner of the most popular search engine started a program this month called Latitude, seeking to compete with mobile networking services such as Loopt, Match2Blue, Whrrl and Limbo. Besides competition, Google's effort to turn mobile phones into tracking devices faces criticism from privacy advocates. Useful for friends and family, location data would also be valuable to the government, said Kevin Bankston, an attorney with the San Francisco-based Electronic Frontier Foundation, a not-for-profit organization focused on civil-liberties. "This is certainly valuable information to investigators and potentially to civil litigants," Bankston said. "This type of location information presents a very new sensitive data flow." Google says its privacy settings address such concerns. People using Google's mobile maps can opt not to use Latitude and choose whom they share their information with. The program also only stores the user's last known location, not a full history of their travels, said Steve Lee, a Google product manager. 'Ephemeral Data' While Google doesn't plan to store the data, the government could still go to court to ask for the company's help in tracking someone during an investigation, Bankston said.

Do you know where your friends are? If not, Google wants to help you find them. Today, Google introduced Latitude, a new opt-in feature that lets smartphone and laptop users share their location with friends and allows those friends to share their locations in return. Although not pinpoint accurate, Latitude can display your general location based on information from GPS satellites and cell towers. Latitude works on both mobile devices and personal computers. What Latitude can do Once you and your friends have opted in to Latitude, you can see your friends' Google icon displayed on Google Maps. Clicking on their icon allows you to call, email or IM them, and you can even use the directions feature on Google Maps to help you get to their location. Google says Latitude works in 27 countries and with many mobile platforms including iGoogle with your computer. The list of compatible phones are: *Android-powered devices, such as the T-Mobile G1 *iPhone and iPod touch devices (coming soon) *most color BlackBerry devices *most Windows Mobile 5.0+ devices *most Symbian S60 devices (Nokia smartphones) *many Java-enabled (J2ME) mobile phones, such as Sony Ericsson devices (coming soon)

At first glance, Chicago's latest crime-fighting strategy seems to be plucked from a Hollywood screenplay. Someone sees a thief dipping into a Salvation Army kettle in a crowd of shoppers on State Street and dials 911 from a cellphone. Within seconds, a video image of the caller's location is beamed onto a dispatcher's computer screen. An officer arrives and by police radio is directed to the suspect, whose description and precise location are conveyed by the dispatcher watching the video, leading to a quick arrest. That chain of events actually happened in the Loop in December, said Ray Orozco, the executive director of the Chicago Office of Emergency Management and Communications. "We can now immediately take a look at the crime scene if the 911 caller is in a location within 150 feet of one of our surveillance cameras, even before the first responders arrive," Mr. Orozco said. The technology, a computer-aided dispatch system, was paid for with a $6 million grant from the Department of Homeland Security. It has been in use since a trial run in December. "One of the best tools any big city can have is visual indicators like cameras, which can help save lives," Mr. Orozco said. In addition to the city's camera network, Mr. Orozco said, the new system can also connect to cameras at private sites like tourist attractions, office buildings and university campuses. Twenty private companies have agreed to take part in the program, a spokeswoman for Mr. Orozco said, and 17 more are expected to be added soon. Citing security concerns, the city would not say how many cameras were in the system. Mayor Richard M. Daley said this week that the integrated camera network would enhance regional security as well as fight street crime. Still, opponents of Mr. Daley's use of public surveillance cameras described the new system as a potential Big Brother intrusion on privacy rights. "If a 911 caller reports that someone left a backpack on the sidewalk, wil

"In a case that could prove to be one of the most important privacy rights battles of the modern era, the 3rd U.S. Circuit Court of Appeals will hear argument this week on the proper legal standard to apply when prosecutors demand cell phone location data. The data, which are recorded about once every seven seconds whenever a cell phone is turned on, effectively track the whereabouts and the comings and goings of every cell phone user. Justice Department lawyers argue that, by statute, they need only show "reasonable grounds" to believe that such records are "relevant and material to an ongoing criminal investigation." But a federal magistrate judge in Pittsburgh strongly disagreed in February 2008, issuing a 52-page opinion that said the prosecutors must meet the "probable cause" standard. "This court believes that citizens continue to hold a reasonable expectation of privacy in the information the government seeks regarding their physical movements/locations -- even now that such information is routinely produced by their cell phones -- and that, therefore, the government's investigatory search of such information continues to be protected by the Fourth Amendment's warrant requirement," U.S. Magistrate Judge Lisa Pupo Lenihan wrote."

Turn the cell phone off and put on your tin foil hat so the government and aliens can't track you!

"Got an e-mail list of customers or readers and want to know more about each - such as their full name, friends, gender, age, interests, location, job and education level? Facebook has just the free feature you're looking for, thanks to its recent privacy changes. The hack, first publicized by blogger Max Klein, repurposes a Facebook feature that lets people find their friends on Facebook by scanning through e-mail addresses in their contact list. But as Klein points out, a marketer could take a list of 1,000 e-mail addresses, either legally or illegally collected - and upload those through a dummy account - which then lets the user see all the profiles created using those addresses. Given Facebook's ubiquity and most people's reliance on a single e-mail address, the harvest could be quite rich. Using a simple scraping tool, a marketer could then turn a list of e-mail addresses into a rich, full-fledged set of marketing profiles, with names, pictures, ages, locations, interests, photos, wall posts, affiliations and names of your friends, depending on how users have their profiles set. Run a few algorithms on that data and you can start to make inferences about race, income, sexual orientation and interests. While that information isn't available for all users, Facebook changed its privacy settings in early December so that certain information can't be made private, including one's name, current city, profile picture, gender, networks and friend list (the latter can be somewhat hidden from public view). Anyone with your e-mail address can harvest that information, the company admits."

Probably not limited to FaceBook

The US government has now adopted a policy of fostering the adoption of electronic medical records (EMR). The policy is intended to increase the efficiency of the US healthcare system, thereby lowering costs and reducing the incidence of preventable errors. At the same time, through its The Health Insurance Portability and Accountability Act (HIPAA) privacy rules, the government has set minimum standards for the security of those records. These two goals-privacy and security of these records, along with their free interchange among medical providers-can easily wind up at odds with each other. A recent study that looked at the role of state privacy laws in EMR adoption suggests that the problem is very real, as state privacy laws seem to inhibit the use of EMR by hospitals located there. The authors, based at MIT and the University of Virginia, line up a variety of data that validate their suggestion that privacy and the use of EMR may require a careful balance. So, for example, they cite some highly publicized lapses when it comes to the maintenance of patient privacy: someone once offered the records of 200,000 patients for sale on Craigslist, while hospitals have seen their own employees attempt to get at the electronic files of famous patients. Perhaps more significantly, the authors suggest that the public, as represented by their legislators, has concerns about the privacy of EMR. They found that states that have passed their own privacy laws to supplement the HIPAA rules tend to have a higher percentage of their populace signed up for the Do Not Call Registry, indicating a corresponding individual-level interest in maintaining privacy. So, they looked at whether these laws had any impact on the adoption of EMR by hospitals located in each state.

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The FBI has used a secret form of spyware in a series of investigations designed to nab extortionists, database-deleting hackers, child molesters, and hitmen, according to documents obtained by CNET News. One suspect used Microsoft's Hotmail to send bomb and anthrax threats to an undercover government investigator; another demanded a payment of $10,000 a month to stop cutting cables; a third was an alleged European hitman who was soliciting for business from a Hushmail.com account. CNET News obtained the documents -- totaling hundreds of pages, although nearly all of them were heavily redacted -- this week through a Freedom of Information Act request to the FBI. The FBI spyware, called CIPAV, came to light in July 2007 through court documents that showed how the bureau used it to nab a teenager who was e-mailing bomb threats to a high school near Olympia, Wash. (CIPAV stands for Computer and Internet Protocol Address Verifier.) A June 2007 memo says that the FBI's Deployment Operations Personnel were instructed to "deploy a CIPAV to geophysically locate the subject issuing bomb threats to the Timberline High School, Lacy, Washington. The CIPAV will be deployed via a Uniform Resource Locator (URL) address posted to the subject's private chat room on MySpace.com."

The new Obama Administration and a stronger Democratic party control of Congress set in the midst of a struggling economy and foreign policy issues, has created an interesting environment for legislation and regulations affecting customer interactions both federally and at state levels. While contact center-and-direct marketing-affecting issues such as offshoring, privacy, and telemarketing may haven been pushed offstage, they are not out of the hall. Ironically, economic pressures may shove them back into the spotlight as governments, especially states, seek ways to keep jobs and revenue sources, which contact centers provide. Federal Legislation Here is an examination of federal industry issues that lawmakers and regulators are and may be addressing in 2009: * Offshoring Federal lawmakers may reintroduce a bill similar to HR 1776, The Call Center Consumer's Right to Know Act, which would require contact center agents to disclose the physical location of such employee at the beginning of inbound and outbound calls. Firms would also have to annually certify to the Federal Trade Commission (FTC (News - Alert)) their compliance with such requirement. HR 1776 is an attempt to restrict offshoring by making customers aware that their calls may be going to or originating out of country. The bill's supporters hope customers and negative publicity would pressure firms to bring such jobs back to the U.S. The downsides are that such bills may significantly add to contact center costs in both onshoring and time spent location disclosing and in compliance, which would ultimately be paid for by consumers. In doing so bills like it that hike contact center expenses may also be self-defeating as they may result in fewer domestic jobs. "The particular type of disclosure contemplated by HR 1776 is a burdensome additional disclosure without clear benefit to the consumer," American Teleservices Association (ATA) CEO Tim Searcy told the House Energy and Commerce subcom

Concerned that Google knows too much about you? The company provides many ways to protect your privacy online -- you just need to find them. Here are six good ones. 1. Know your privacy rights: Use the Google Privacy Center. This site includes all of Google's privacy policies, as well as privacy best practices for each of its products and services. Although the "legalese" of privacy policies can be difficult to understand, Google's Privacy Channel offers a library of short YouTube videos with practical tips on protecting your data when using Google products and services. Try the "Google Search Privacy" and "Google Privacy Tips" series. 2. Protect your content on the services you use. Some content that Google stores for you, such as photos uploaded in Picasa Web Albums, are public by default. You can protect your privacy when you upload photos by choosing the appropriate checkbox. Choices include "unlisted" (accessible only if you have the Web link, and not indexed by Web search engines) or private (viewable only by named users who must sign in). Another example: You can take a Google Chat "off the record" if you don't want the instant messaging transcript stored. In contrast, Google Latitude, which tracks your whereabouts by way of GPS-enabled cell phones, does not share your location data by default. You must authorize others to see it. Latitude stores your last known location, but not your history. 3. Turn off the suggestion feature in the Chrome browser. By default, Chrome retains a history of Web sites you've visited -- and the full text of those pages -- so it can try to guess which Web address you want as you type in the "Omnibox." You can turn the feature off by going to "Under the Hood" under Options and unchecking the "Use a suggestion service" box. You can also select other privacy options, including surfing in Chrome's "incognito" mode. 4. Turn off Web History. You may have turned on the Web History option, also called Personalized Search, when yo

The offshoring of business processes has become increasingly popular. Fueled by advancements in technology, the benefits of offshoring are primarily attributable to the savings from lower personnel costs at foreign locations. According to the Global Financial Services Offshoring Report 2007 by Deloitte & Touche U.SA LLP, over 75% of major financial institutions report offshoring a portion of their operations. Some economists estimate that up to one-third of total U.S. employment in services may ultimately be offshored (Steve Lohr, "At IBM, a Smarter Way to Outsource," The New York Times, July 5, 2007). Offshore entities often operate in developing countries such as India, China, Pakistan, the Philippines, and Vietnam. The offshoring of business processes generally takes two forms: outsourcing to an unaffiliated offshore entity (offshore outsourcing), or ownership and operation of an affiliated offshore entity (AOE). Many multinational companies have AOEs. For example, Accenture has more employees in India than in the United States; IBM is projected to have more than one-quarter of its workforce in India by 2010; and companies like General Electric, Eli Lilly, Google, and Microsoft are expanding their R&D centers in India and China (House Committee on Science and Technology, June 12, 2002). Offshoring and the Auditing Profession The potential benefits of offshoring have not been ignored by the accounting profession. In past years, several large public accounting firms began using AOEs to perform certain nonaudit procedures for their U.S.-based clients. For example, Ernst & Young uses AOE employees to prepare client tax returns (Vanessa Houlder, "E &Y Sends Compliance Work Offshore," Financial Times, July 11, 2007), and a number of accounting firms use AOEs to print documents for delivery to clients. The largest international public accounting firms have recendy begun testing the offshoring of certain auditing procedures on very large U.S. audit engagements to thei

"If you use a Groupon mobile app and you allow sharing through your device, Groupon may collect geo-location information from the device and use it for marketing deals to you (and for other purposes listed in the 'How Groupon Uses Personal Information' section of the Updated Privacy Statement)," the email states. Groupon adds that the changes also address some new types of business relationships the company is forging and new technologies it is implementing or may use.

While most banking institutions focus their anti-skimming attention on unattended ATMs, such as those located at off-site locations like convenience stores or islands, these recent schemes prove that ATMs in plain sight, at the branch, could be the fraudster's best target.

"Scott Fortnum had put in almost a full day of work at his Markham, Ont., office when he decided to "check in" on Foursquare, a location-based social network where users log the names and co-ordinates of the places they visit with a time stamp. The 44-year-old's check-in was marked with a small coral balloon on an embedded Google Map and instantly viewable by the 12 friends he lists on Foursquare - and millions of others. His check-in found its way onto pleaserobme.com, a recently launched website with a mischievous mandate: "listing all those empty homes out there." With March break approaching, many impending vacationers are installing automatic timers on their lights and putting their newspaper subscriptions on hold to deter burglars. Many are also posting on Twitter about when they're leaving and touting their week-long getaway to Jamaica on Facebook - unwittingly letting the online world know exactly when they're away. Mr. Fortnum's check-in appeared this way on Please Rob Me: @sfortnum left home and checked in 30 minutes ago: I'm at ALS Canada (3000 Steeles Ave. E. #200, DVP & Steeles, Toronto.) http://4sq.com/4MmX51 Many Foursquare users such as Mr. Fortnum cross-post their check-ins to Twitter, where they are easy to find through the search function. With some simple coding, Please Rob Me's creators are able to collect those millions of public tweets on their site in real time, highlighting one of the many security concerns that springs from broadcasting one's whereabouts online. Frank Groeneveld, one of the three students from the Netherlands who designed Please Rob Me, says he co-created the site to give members of social networks a wake-up call."

Finally a site that might make someone a profit!

In the 2002 film Minority Report, video billboards scanned the irises of passing consumers and advertised to them by name. That was science fiction back then, but today's marketers are creating digital signs that can display targeted ads based on information they extract from examining the contours of individual human faces. These smart signs are proliferating in commercial establishments and public places from New York's Times Square to St. Louis area shopping malls. They are a powerful innovation in advertising, but one that raises compelling privacy issues - issues that should be addressed now, before digital signs that monitor our behavior become the new normal. The most common name for this medium is digital signage. Most digital signs are flat-screen TVs that run commercials on a continuous loop in airports, gas stations, and anywhere else marketers think they can get your attention. However, marketers have had difficulty determining exactly who sees the display units, which makes it harder to measure viewership and target ads at specific audiences. The industry's solution? Hidden facial recognition cameras. The tiny cameras can estimate the age, ethnicity and gender of people passing by and can track how long a given person watches the display. The digital sign can then play an advertisement specifically targeted to whomever happens to be watching. Tens of millions of people have already been picked up by digital signage cameras. While camera-driven systems are the most common, the industry is also utilizing mobile phones and radio frequency identification (RFID) for similar purposes. Some companies, for example, embed RFID chips in shopper loyalty cards. Digital kiosks located in stores can read the information on the cards at a distance and then display ads or print coupons based on cardholders' shopping histories. Facial recognition, RFID and mobile phone tracking are powerful tools that should be matched by business practices that protect consu

In the 2002 film Minority Report, video billboards scanned the irises of passing consumers and advertised to them by name. That was science fiction back then, but today's marketers are creating digital signs that can display targeted ads based on information they extract from examining the contours of individual human faces. These smart signs are proliferating in commercial establishments and public places from New York's Times Square to St. Louis area shopping malls. They are a powerful innovation in advertising, but one that raises compelling privacy issues - issues that should be addressed now, before digital signs that monitor our behavior become the new normal. The most common name for this medium is digital signage. Most digital signs are flat-screen TVs that run commercials on a continuous loop in airports, gas stations, and anywhere else marketers think they can get your attention. However, marketers have had difficulty determining exactly who sees the display units, which makes it harder to measure viewership and target ads at specific audiences. The industry's solution? Hidden facial recognition cameras. The tiny cameras can estimate the age, ethnicity and gender of people passing by and can track how long a given person watches the display. The digital sign can then play an advertisement specifically targeted to whomever happens to be watching. Tens of millions of people have already been picked up by digital signage cameras. While camera-driven systems are the most common, the industry is also utilizing mobile phones and radio frequency identification (RFID) for similar purposes. Some companies, for example, embed RFID chips in shopper loyalty cards. Digital kiosks located in stores can read the information on the cards at a distance and then display ads or print coupons based on cardholders' shopping histories. Facial recognition, RFID and mobile phone tracking are powerful tools that should be matched by business practices that protect consu

They may be after the phone, but what about the data? How much of your life is on your mobile device? Some misguided companies let employees use personal devices for work. I wonder what an auditor would say about due diligence and due care when data is leaked through such ignorance. Think, before you set a lax password, or none at all. Karl Thieves are increasingly going after iPhones and other smartphones but victims now can fight back with technology. One device allows a user to remotely activate a loud siren designed to rattle the thief. Another application, designed for iPhones, can reveal the phone's location. Police statistics show petty crime is down in New York but anecdotal evidence and recent headlines about street muggings targeting costly and coveted devices like Apple's iPhone and T-Mobile's Sidekick have disturbed smartphone users concerned about protecting access to e-mail, passwords and other data.

Thieves are increasingly going after iPhones and other smartphones but victims now can fight back with technology. One device allows a user to remotely activate a loud siren designed to rattle the thief. Another application, designed for iPhones, can reveal the phone's location. Police statistics show petty crime is down in New York but anecdotal evidence and recent headlines about street muggings targeting costly and coveted devices like Apple's iPhone and T-Mobile's Sidekick have disturbed smartphone users concerned about protecting access to e-mail, passwords and other data.

"Important personal information, such as social security numbers, names and zip codes, of many Notre Dame employees was exposed to the Internet after the University accidentally placed the information in a publicly accessible location. The data breach affected about 24,000 employees, including some students who work for the University, Gordon Wishon, associate vice president of information technology and the University's chief information officer, said. The personal information that was exposed will no longer be accessible because the University immediately removed it from the Internet and secured it, he said. "

"The last quarter of 2009 should be partly remembered in the advertising community as a juncture when big agencies -- namely Omnicom Media Group, The Nielsen Company, and WPP -- announced consumer data mergers. The deals entailed the marriages of offline and online data and appeared to reveal a potentially major stepping stone in the evolution of "hyper-targeting." Some of the agencies have trumpeted their newfound ability to create consumer segments related to behavioral elements such as "passion points" (e.g., shown interest in electronics, photography, fantasy football, etc.), as well as geographic location, beverage preferences, favorite social media sites, activity levels at the sites, and so on. Augustine Fou, group chief digital officer for Omnicom's Healthcare Consultancy Group and a ClickZ columnist, said that while increased hyper-targeting would likely result from the data marriages, unresolved issues remain before the use of combined online/offline data is widely adopted by brands. "For example, as diverse data sets begin to be integrated, it will become painfully apparent what data can be integrated -- or not -- and specific tradeoffs will have to be made to move forward," he explained. "In particular, privacy policies of sites and ad networks will need to be revisited." The growing ability for marketers to target online ads using data gathered offline has generally raised concern among consumer privacy advocates. To that end, Fou suggested that brands are cautiously optimistic about hyper-targeting and slightly wary of public/consumer perception. "

Marriage of offline and online data sources to target advertising may make tracking more interesting for consumers and advertisers alike.

"Google Inc. co-founder Sergey Brin Wednesday said the Internet giant "screwed up" by collecting personal data through wireless networks and promised new oversight as European officials pledged to open investigations of the data collection. Authorities in Germany, Spain and Italy said Wednesday they were investigating Google and its Street View service, which uses camera-equipped vehicles to take street images and mark the location of Wi-Fi networks. Mr. Brin, speaking the same day at Google's developer conference in San Francisco, said the company would put "more internal controls in place" to prevent such data captures in the future, including the hiring of outside help. "Trust is very important to us," Mr. Brin said. "We're going to do everything we can to preserve that trust.""

G apologizes. Again, better to ask forgiveness... If users remain silent & gvt doesn't prosecute, why comply?