Group items tagged

"CRM systems are full of data that's valuable to your company. Or at least, it better be. But CRM systems are not at the top of the list for external hackers, so why should it be on your priority list for an ILP/DLP system? Let's start by clearing up a misconception: the external hacker is rarely your biggest concern, particularly for a CRM system. The most dangerous breaches come from your own employees, particularly the disgruntled ones. Given the number of layoffs and the turnover of sales reps these days, the risk has grown. Your employees not only have access to a significant amount of data, but also know what the data means and how to separate the marginal from the important."

Paul Greenberg explains it this way in CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers "It is a revolution in how we communicate, not how we do business....We are now living in the era of the social customer.

The traditional

The article Dump Your Social Media Strategy; it's not Customer Service - Forbes made me wonder if companies are still missing the point of social as badly as R. Tarkoff, CEO of Lithium, would have us believe.
Anyone with a thousand or more employees will likely have over 170, mostly unmanaged, s

In my last post, Behavioral Targeting, I mentioned that I used a home-grown form of customer tracking when I worked on Wall Street. I explain a bit more about that in this post. I will describe more about the process in a second part to this post.
Early Adopters
The competition in the financial se

Internet scams, phishing, identity theft and other attacks that exploit your personal data are always a threat when you shop online, set up an email account, use a credit card, manage an online bank account or carry your Social Security card. There is hope, however, for fighting these threats, and you can start by taking back control of all of your personal data. The 50 tips and tools in this list will help you understand how these scams originate, how to protect yourself online and offline, and how to track down your personal data on the Internet. Web Privacy Protect yourself and your data online by choosing a secure Web browser, understanding the dos and don'ts of wireless security, and correctly managing passwords.