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"This presentation contains statements of a forward-looking nature which represent our management's beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including without limitation, the impact that the significantly unfavorable economic conditions confronting the United States may have on our business, the results and effects the security breach of our processing system may have on us, including the costs and damages we may incur in connection with the claims arising from such breach that have been made and may in the future be made against us, the extent of cardholder information compromised and the possibility that such security breach could cause us to lose customers or make it difficult for us to obtain new customers, the possibility that we may not be successful in developing and implementing an end to end encryption solution, the possibility that if we are successful in developing and implementing an end to end encryption solution it may not prevent future security breaches of our payment processing system, and additional factors that are contained in the Company's Securities and Exchange Commission filings, including but not limited to, the Company's annual report on Form 10- K for the year ended December 31, 2008. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this presentation. Topics / Agenda - The Future of Electronic Payments * What Is The Problem? The Cybercrimes Arms Race * Who Is Heartland Payment Systems? * What Happened and What Has/Will It Cost? * What Did We Do About It and What Are We Doing Now? * Massive Quantity/Quality of Breaches Call for Enhanced Solutions * Our New Solution Called E3 -

It's hardly a bed of roses these days for IT companies and their managers. There are plenty of things nagging at high-tech vendors, too, according to the annual RiskFactor Report for Technology Businesses published by the financial consultancy, BDO Seidman. The information was gleaned from fiscal year 2008 10-K SEC filings of the 100 largest publicly traded U.S. tech companies. Strong competition and consolidation risk factors top the list of IT managers' concerns. Failure to develop new products or services is also a big headache. Other items making the worry list: * International operations. * Management of current and future M&As. * And, for the first time: Natural disasters, war, conflicts and terrorist attacks. So how should a top manager deal with all this uncertainty? Play some tennis, go for a run, gobble a few Tums and then forge ahead with the best ideas you have.

In my last post, Behavioral Targeting, I mentioned that I used a home-grown form of customer tracking when I worked on Wall Street. I explain a bit more about that in this post. I will describe more about the process in a second part to this post.
Early Adopters
The competition in the financial se