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"The last quarter of 2009 should be partly remembered in the advertising community as a juncture when big agencies -- namely Omnicom Media Group, The Nielsen Company, and WPP -- announced consumer data mergers. The deals entailed the marriages of offline and online data and appeared to reveal a potentially major stepping stone in the evolution of "hyper-targeting." Some of the agencies have trumpeted their newfound ability to create consumer segments related to behavioral elements such as "passion points" (e.g., shown interest in electronics, photography, fantasy football, etc.), as well as geographic location, beverage preferences, favorite social media sites, activity levels at the sites, and so on. Augustine Fou, group chief digital officer for Omnicom's Healthcare Consultancy Group and a ClickZ columnist, said that while increased hyper-targeting would likely result from the data marriages, unresolved issues remain before the use of combined online/offline data is widely adopted by brands. "For example, as diverse data sets begin to be integrated, it will become painfully apparent what data can be integrated -- or not -- and specific tradeoffs will have to be made to move forward," he explained. "In particular, privacy policies of sites and ad networks will need to be revisited." The growing ability for marketers to target online ads using data gathered offline has generally raised concern among consumer privacy advocates. To that end, Fou suggested that brands are cautiously optimistic about hyper-targeting and slightly wary of public/consumer perception. "

Marriage of offline and online data sources to target advertising may make tracking more interesting for consumers and advertisers alike.

There was no way I was ever going to convince my parents that Jimi Hendrix's music was good. More than anything, the youth culture was defined by its music. The chasm it created was called "the generation gap" a metaphor for the ideological differences that separated us. There is a new generation gap. It's not defined through music or politics or fashion, those ideas are shared much more among the generations than before. This time it's about privacy. My generation came of age thinking about "1984", the looming threat of "Big Brother" watching over all of us all of the time. It was the government or some group which would monitor all of our actions, know all our habits: who we associate with, what we watch, what buy. 1984 came and went. Nothing like "Big Brother" happened unless you count Apple computer's historic "Big Brother" commercial which ends with the slogan: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984". They were right - 2009 is. Personal details used to be considered private. We were careful about who knew what about us and certainly didn't post pictures of our friends, families and fantasies for all to see. Privacy does not seem to be valued anymore. Giving up one's privacy has become a rite of passage. It's what you leave at the portal when you sign up for any of the social networking sites on the internet. The sites are free - as long as you don't calculate the value of your identity, demographics, viewing and buying habits to advertisers. This isn't new, the Nielsen Ratings service has been assembling viewer information since the 1950s for television advertisers, but its methods were primitive in comparison to the two way constant information gathering that's done on the internet. In March 2009, Google initiated the use of "behavioral targeting", which uses information collected on someone's web-browsing behavior, such as the pages they have visited or the searches they have made, to selec

European Union's move indicates growing government concern over how Internet companies are using individuals' private data The European Commission began legal action against the U.K. Tuesday over its failure to protect Internet users from Phorm -- a covert behavioral advertising technology tested by the U.K.'s biggest fixed line operator, BT, in 2006 and 2007. The move signals growing concern in Brussels over the way new Internet-based technologies are using people's personal data. In addition to taking legal action against the U.K., the Commission also issued a general warning to all 27 E.U. countries to uphold privacy laws, especially regarding social-networking Web sites and users of RFID (radio frequency identification) technologies. In Canada, the federal government has even proposed a legislation that will provide law enforcement agents sweeping powers to obtain user information from ISPs. The Commission, the executive body of the European Union responsible for upholding laws, said the U.K. had failed to enforce E.U. data protection and privacy rules, because broadband Internet subscribers were not informed that their browsing was being tracked.

Infection of the adware called "VideoPlay," which has been spreading through malicious posts and comments on Digg and YouTube, increased 400 percent from January to February, according to Panda Security. Attackers have been posting comments on news stories and videos posted to the social networking sites Digg.com and YouTube.com, claiming users will be able to see videos of celebrities - some of which claim to be pornographic - by clicking a link that is provided, Sean-Paul Correll, threat researcher and security evangelist for Panda Security, told SCMagazineUS.com in an email Tuesday. But, when a user follows the link, they will be re-directed to a page where they will be prompted to download a codec to view the video. The download is the VideoPlay adware - a worm that aims to steal email login credentials and other information stored in a user's browser and then further propagate itself through removable drives.

Following on the heels of Facebook's decision to rescind a highly controversial move to store all content posted on the social network, new data has emerged to support consumers' increasing alarm over online privacy. The vast majority--80.1%--of Web surfers are indeed concerned about the privacy of their personal information such as age, gender, income and Web-surfing habits, according to a survey of some 4,000 Web users administered and analyzed by Burst Media. More worrisome, perhaps, is the finding that privacy concerns are prevalent among all age segments, including younger demographics that are coming of age online. Still, privacy concerns do appear to increase with age, from 67.3% among respondents ages 18-24 to 85.7% of respondents 55 years and older. "Online privacy is a prevailing concern for web surfers," said Chuck Moran, vice president of marketing for Burst Media. The survey was administered by Burst with the purpose of better understanding how privacy is impacting Web users' experiences online, as well as its impact on advertisers. "Advertisers must take concrete actions to mitigate consumers' privacy concerns and at the same time continue to deliver their message as effectively as possible," Moran added. "In addition, and as recently seen in the news flare up regarding Facebook's privacy controversy, publishers need to be completely transparent about their privacy policies." Facebook recently changed its terms of use agreement, which gave the Palo Alto, Calif.-based company the ability to store user-posted photos and other content, even after it was deleted by users themselves. Earlier this week, however, the company reverted to a previous version of its legal user guidelines after thousands of members protested that Facebook was claiming ownership over the content. In addition, the Burst survey found that most Web users believe Web sites are tracking their behavior online. Three out of five--62.5%--respondents indicated it is likely that a W

Facebook has been in the news a lot lately, and that's not good news for Chris Kelly, who is the chief privacy officer for Facebook, and - as we've reported - is quietly exploring a possible run for the Democratic nomination for state attorney general. Kelly was at the center of a firestorm this week regarding changes in Palo Alto-based Facebook's terms of service, which critics argued gave the social-networking site control over members' uploaded material, including photos, seemingly forever. On Wednesday, Kelly told CNN that the company will listen to complaints. The company's official blog now outlines how it has pulled back but Facebook has faced other problems that could hamper Kelly's efforts to run for a California political post. Last year, as Cnet reported, the firm reached an agreement with New York Attorney General Andrew Cuomo after an investigation of complaints that Facebook hadn't addressed consumers' complaints of "harassment and inappropriate conduct" regarding underage members. Facebook officials have said they are cooperating with law enforcement to protect their users from predators. But with the Democratic AG race already looking crowded - with San Francisco District Attorney Kamala Harris and Los Angeles City Attorney Rocky Delgadillo in the mix, among others - Democratic consultants are watching with great interest. Poke this, friends: Could this be the juicy stuff of television ads in a Democratic law-and-order race in California?

Facebook founder Mark Zuckerberg has responded to the privacy concerns raised in this post by Consumerist. The post pointed out that a change Facebook made to its terms of service left the impression that the social network could keep and use copies of user content (e.g. photos, notes, and personal information) in perpetuity even if users removed the information and closed their accounts. "One of the questions about our new terms of use is whether Facebook can use this information forever," Zuckerberg wrote. But, oddly, he did not answer that question. Instead he opted for a rather roundabout explanation: if you send a friend a message via Facebook's e-mail system, Facebook must create mutliple copies of that message -- one for your "sent" message box and one for your friend's inbox. That way, if you leave Facebook, the copy your friend has would not be deleted. Fair enough. The implication is that, by extension, Facebook also keeps copies of all your other information, too. But the e-mail example has a major hole in it. Copying content makes sense for e-mails, where the medium itself depends on messages being copied. The thing is, Facebook users generally do not 'send' other types of content to one another, including photographs. Rather, they post them on their own profiles for others to stop by and see. There's no obvious reason that Facebook would need to perpetually store multiple copies of photographs -- because, as far as the user is concerned, they appear only in one place. Plus, Zuckerberg seems to underestimate his users' understanding of e-mail. My guess is most Facebook users don't think that if they close an e-mail account that all the e-mails they've ever sent will disappear. Frankly, it's not e-mails that are at issue here; it's this other, more personal category of content -- the stuff that people post within their own digital walls. Zuckerberg goes on to write that despite the presence of "overly formal and protective" language that Facebo

Twitter Inc. has launched a comprehensive review of the defenses in its popular social network and microblogging service after hackers hijacked the accounts of several high-profile users on Monday. In interviews this week, analysts said they were surprised that sites such as Twitter, which are potentially hot targets for hackers and phishers, had long avoided such major attacks, and thus strong scrutiny by its corporate users. Since the widely publicized hack of Twitter, analysts said they are closely watching how the site and especially its corporate customers respond to the security breach.

In Deloitte's sixth annual Global Security Survey, people are the problem. "[P]eople continue to be an organization's greatest asset as well as its greatest worry," Adel Melek, global leader of security and privacy services at Deloitte Touche Tohmatsu, said in the report. "That has not changed from 2007. What has changed is the environment. The economic meltdown was not at its peak when respondents took this survey. If there was ever an environment more likely to facilitate an organization's people being distracted, nervous, fearful, or disgruntled, this is it. To state that security vigilance is even more important at a time like this is an understatement." On one level, that couldn't be more obvious: It's not as if anyone worries about squirrels hacking servers; security has always been about people. (Robots, the report says, are unlikely to replace the human workforce during the lifetime of anyone reading the report. Finally, some good employment news.) Yet despite the obviousness of the problem, the obvious solution -- complete denial of access -- doesn't work. People use computers and computers are more useful when connected and it just gets worse from there. That may explain why identity and access management remained top of mind for survey respondents. Deloitte's survey, drawn from major financial companies around the globe, focuses on governance, investment, risk, use of security technologies, quality of operations, and privacy. It includes some good news -- external breaches have declined sharply over the past year -- and troublesome news -- fewer companies say they have the commitment and funding to address regulatory compliance. In terms of risk, specifically information systems failure, people are identified as the most significant vulnerability. "Human error is overwhelmingly stated as the greatest weakness this year (86%), followed by technology (a distant 63%)," the report states. It attributes the rising risk to increased adoption of new techno

Reports on Tuesday of a New Zealand man who purchased a secondhand MP3 player containing the personal information of U.S. soldiers highlighted the federal government's continuing inability to protect private information on unauthorized, third-party storage devices. New Zealander Chris Ogle bought a used MP3 player in Oklahoma about a year ago, according to New Zealand's public television station, ONE News. A few weeks ago, when he plugged the player into his computer to download a song, Ogle found 60 military files stored on the device, which included names, addresses, and phone and Social Security numbers of U.S. soldiers. The files also contained what appears to be a mission briefing and lists of equipment deployed to Iraq and Afghanistan. Most of the files are dated 2005. ONE News reported that some of the phone numbers on the player are still active. "The more I look at it, the more I see and the less I think I should be," Ogle told ONE News. Ogle offered to return the MP3 player to U.S. officials if requested. Privacy experts say the breach is just the latest example of the federal government's inability to manage the security risk posed by removable storage devices. In November the Defense Department banned the use of removable storage devices after reports that hardware that can be inserted into a USB drive could infect the computer with viruses and worms. A Pentagon spokesman said the military is aware of the latest report form New Zealand, but does not know of any action the department has taken. Michael Maloof, chief technology officer for the information security firm TriGeo Network Security in Post Falls, Idaho, said individuals do not view devices like MP3 players as computers that can store large amounts of private data. "Myself and security experts have been saying for some time that phones and MP3 players are really mass storage devices," he said. The military should "ban all mass storage devices. It may make some people unhappy, but you see the

The private correspondence of millions of people who use social networking sites could be tracked and saved on a "big brother" database, under new plans being drawn up by the UK government. Ministers revealed yesterday that they were considering policing messages sent via sites such as MySpace and Facebook, alongside plans to store information about every phone call, e-mail and internet visit made by everyone in the United Kingdom. There was immediate uproar from opposition parties, privacy campaigners and security experts who said the plans were over-the-top and unworkable. There have long been proposals, following an European Union directive in the wake of the July 2005 bombings in London, for emails and internet usage to be tracked in order to guard against future terrorist attacks.

On Monday, U.K.-based digital rights organization Open Rights Group submitted an open letter to major online media players, urging them to prevent ISP-level behavioral targeting firm Phorm from tracking user interactions on their Web sites. The letter, sent to Google, AOL, Microsoft, Facebook, Yahoo, Amazon and Ebay, said, "[ORG] believes that it is clearly in your company's interest, it is in the interests of all of your customers, and it will serve to protect your brand's reputation, if you insist that the Phorm/Webwise system does not process any data that passes to or from your website." "We have received the letter and are giving it careful consideration from privacy and business perspectives," a spokesperson for AOL and its social network Bebo told ClickZ News. Similarly, in reference to the ORG correspondence, a Google spokesperson told ClickZ, "We've received the ORG's letter, but we're still considering the points they raised, so we don't have a response to make at this time." According to information published on the British Telecom Web site (one of Phorm's ISP-partners,) site owners can specifically request that their properties are not "scanned" by Phorm's technology, by contacting the firm directly. Phorm announced deals with three major U.K. ISPs over a year ago, but its technology is still yet to be fully deployed. BT has, however, carried out live trials of the platform with some of its customers. Phorm's CEO, Kent Ertugrul, claims that BT will implement his company's technology by the end of the year, but BT itself remains less committed to that timeline. Both AOL and Google have vested interests in the behavioral targeting space, although not in the controversial area of deep packet inspection (DPI), in which Phorm's technology lies. AOL-owned Tacoda targets ads based on users' activity across a range of partner sites, but does not directly intercept ISP-data. Google also announced this month that it will begin testing similar behavioral targe

There are plenty of rumors out in the cyberworld about the future of Twitter, a popular social networking site, and whether the company will be acquired or partner with another company. Some believe one of the suitors is Google Inc. Rumor has it, the two companies are considering collaborating on a Google real time search engine. To make it work, Google could pay cash, stock or a combination of both. Google wouldn't comment on these rumors. Nevertheless, it's an intriguing idea for a company created three years ago that has, to date, not made any money. Analysts think this would be a good marriage, according to MarketWatch. Gartner Inc. analyst Jeff Mann, for one, told the website it's a pretty good idea. "The culture and ambitions of Twitter and Google match." Not only that, there are lots of indications of growth. Twitter's content is now growing by 6 million tweets per day, and that's a win-win situation for Google, for sure.

Privacy rights are accepted and, generally, honored in Europe. The wealth - literally and figuratively - of personal information made available through the internet staggers the imagination. Staggering, too, is the prospect of privacy rights being trampled. EC Consumer Protection Commissioner Meglena Kuneva has a bone to pick with internet snooping. And she's launching an investigation into deep data mining. In an official statement (to be released March 31) she will outline concerns of vague and misleading 'term of use' for access to Web sites that can breach EC privacy rules. Commissioner Kuneva was born and raised in Bulgaria during a time when snooping on people was common, legal and nasty. The European Parliament (EuroParl) voted (March 27) overwhelmingly for recommendations in a report linking data surveillance, advertising and cybercrime. The report recommends safeguards for the privacy rights of internet users. The EuroParl called for "making use of existing national, regional, and international law." The MEPs raised the "imbalance of negotiating power between (internet) users and institutions." Internet users, said the MEPs, have the right to "permanently delete" personal details. Facebook's recent change in 'terms of use' allowing it to retain personal information brought a firestorm of criticism and the social networking portal backtracked. And the EC was watching. "It wasn't regulators who spotted the proposed change of terms at Facebook, it was one of the 175 million users," said Commissioner Kuneva's spokesperson Helen Kearns. Collecting and analyzing profile data is big business. It is "the new petroleum of the Internet world," said Ms Kearns, quoted in PC World (March 30). "If you are happy trading your data that's fine, but you should at least know how valuable it is." As Google and Microsoft have learned European Commission rules, unlike American rules, tend to set a low bar for compliance. The former pr

If you can't measure it, you can't manage it. If you don't even know what it is...

Even IT professionals are confused about what constitutes Web 2.0, according to a survey released Wednesday by web security vendor Websense and research firm Dynamic Markets. According to the survey, of 1,300 information technology managers across 10 countries, 17 percent of respondents correctly identified all the items on the survey that can be considered Web 2.0. IT administrators commonly identified the "obvious" Web 2.0 sites -- such as the social networking sites Facebook and LinkedIn, Dave Meizlik, director of product marketing at Websense, told SCMagazineUS.com on Tuesday. They also commonly identified blogs and micro blogs, such as Twitter, as Web 2.0. But, respondents less frequently identified other sites as Web 2.0, including iGoogle and Wikipedia, Meizlik said. Only half of respondents identified video uploading sites, such as YouTube, as part of Web 2.0, the survey found. David Lavenda, vice president of marketing and product strategy at security vendor Worklight, told SCMagazineUS.com on Wednesday that IT administrators know they need to secure the enterprise from Web 2.0 threats, but are not always sure what those threats are. "When you go to organizations where security is really important -- financial and government organizations -- and ask, 'What's your fear of Web 2.0?,' they say, 'I really don't know, but we hear enough stories of people being compromised that we don't want to take a chance.' That's the most common answer." Lavenda said.

Ignorance is bliss!

IT professionals are under pressure from upper level executives to open the floodgates to the latest Web-based platforms, relaxing Web security policy, according to a new survey of 1,300 IT managers. The survey, conducted by independent research firm Dynamic Markets Ltd., was commissioned by Web, DLP and email security vendor Websense Inc. Dynamic Markets conducted interviews with IT managers in Australia, Canada, China, France, Germany, Hong Kong, India, Italy, the U.K. and the U.S. Nearly all those surveyed said they allow access to some Web-based services, such as webmail, mashups and wikis. But more employees are turning to online collaboration platforms; some are turning to Google Apps, which are integrated with Google's Gmail platform, and others are turning to popular social networking sites, such as Twitter and Facebook. Some users are bypassing Web security policy to access the services, according to 47% of those surveyed.

A third (34 per cent) of discarded hard disk drives still contain confidential data, according to a new study which unearthed copies of hospital records and sensitive military information on eBayed kit. The study, sponsored by BT and Sims Lifecycle Services and run by the computer science labs at University of Glamorgan in Wales, Edith Cowan University in Australia and Longwood University in the US, also found network data and security logs from the German Embassy in Paris on one purchased drive. Researchers bought 300 drives from eBay, other auction sites, second-hand stalls and car boot sales. A disk bought on eBay contained details of test launch routines for the THAAD (Terminal High Altitude Area Defence) ground to air missile defence system. The same disk also held information belonging to the system's manufacturer, Lockheed Martin, including blueprints of facilities and personal data on workers, including social security numbers. Lockheed Martin denies that the disk came from it. The arm manufacturer has launched an investigation that aims to uncover just how the sensitive data might have been wound up on the disk. Two discs bought in the UK apparently came from Lanarkshire NHS Trust, including patient medical records, images of X-rays and staff letters. Lanarkshire NHS Trust runs the Monklands and Hairmyres hospitals. In Australia, the exercise turned up a disk from a nursing home that contained pictures of actual patients and their wound photos, along with patient details. A hard disk from a US bank contained account numbers and details of plans for a $50bn currency exchange through Spain. Details of business transactions between the bank and organisations in Venezuela, Tunisia and Nigeria were also included. Correspondence between a member of the Federal Reserve Board and the unnamed banks revealed that one of the deals was already under scrutiny by the European Central Bank, and that federal investigators were also taking an interest. Yet anothe

Facebook has agreed to make changes to better protect users' personal information on the social networking site and comply with Canadian privacy laws within one year, Canada's privacy commissioner said Thursday. "These changes mean that the privacy of 200 million Facebook users in Canada and around the world will be far better protected," said privacy commissioner Jennifer Stoddart.

The million-and-one ways in which the Internet can be useful, efficient and fun are well known. Its potential for abuse by pornographers, phishers, scammers and spammers has also been apparent since its early days. What has taken a bit more time to emerge, however, is awareness of the Internet's increasing threat to privacy as people become more comfortable offering information about themselves online. Faculty members at Wharton say people who access the Internet for what have become routine functions -- sending email, writing blogs, and posting photos and information about themselves on social networking sites -- do not realize how much of their personal privacy, their very identities, they put at risk. Nor do they fully comprehend the extent to which they are inviting mischief, embarrassment and harm, perhaps for decades to come, from others looking to dig up digital dirt. In addition, legal experts say that while laws already on the books provide criminal and civil remedies for some nefarious uses of personal information, the ways in which the Internet can be harnessed for questionable purposes that encroach on privacy have yet to be fully addressed by the courts.

If you think the biggest threat to your sensitive information lies in network security, think again. Once a criminal is inside a building, there are limitless possibilities to what that person can access or damage. Take a look at your building's security. How easy is it to get inside?

Good awareness video to make employees & employers think about physical security ramifications