Facebook: Understanding the Business Benefits | Social Media Today - 1 views
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Activité-A 3-étoiles médias sociaux Facebook stratégie marketing gestion de communauté
shared by Anne INF6107 on 04 Apr 13
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Anne INF6107 on 04 Apr 13Il devient de plus en plus important pour les entreprises d'être présents sur les médias sociaux afin de se rapprocher de la clientèle. Il faut toutefois s'assurer de répondre à tous les commentaires mis en ligne par les usagers. Facebook permet justement de créer une communauté de client et représente un outil efficace pour aider les ventes.
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As a rule, no one wants constant hard sell filling up their timeline. The key to successful use of Facebook for businesses lies in your ability to engage followers, listen to them and to balance the content you are publishing.
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The real value of Facebook comes in the form of genuine fans, which should largely be made up of existing and potential customers – these fans are receptive sales leads and so have an intrinsic value, making it worthwhile to invest your time into engaging them.
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your goal is to ensure that they see something they are interested in, resulting in a desirable action, such as clicking through to your website.