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Anne INF6107

Analyzing the ROI of Social Media Marketing | Social Media Today - 1 views

    • Anne INF6107
       
      ROI = Return On Investment (Retour sur l'investissement)
  • more than four in ten Americans hear about or read tweets almost every day in media.
  • The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.
  • ...19 more annotations...
  • 2. Twitter draws new active users
  • 3. Approximately 40% of American people hear about tweets through traditional mass media
    • Anne INF6107
       
      Ce sont des personnes de confiance et parfois des autorités cognitives.
  • 4. Brand following behavior in social sites doubled over the past two years
  • 5. Facebook is the dominant platform for brand following behavior
  • well known territory
  • 1. Almost 58 million Americans visit social media networks every day.
  • strongly inclined to trust the opinion of their friends
  • more convenient and visually interesting interface that other platforms have
  • You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer
  • increase your brand visibility on Facebook.
  • 6. Young Facebook users have lots of friends
  • to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.
  • those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.
  • Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.
  • 8. One third of social networking users are “Silent”
  • 7. Nearly one-quarter of social networking users use “Daily deals” sites and services
  • 9. “Check-In” Behavior Stalls
  • if your marketing strategy is based on location, try to attract new customers with special deals and discounts.
travelmaniac

BBC - Future - Is social media bad for you? The evidence and the unknowns - 0 views

  • of two hours every day sharing, liking, tweeting and updating on these platforms,
  • conclusive findings are limited
  • our feeds often resemble an endless stream of stress.
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  • women reported being more stressed than men
    • travelmaniac
       
      worth going further into detail ...
  • modestly lower levels” of stress.
    • travelmaniac
       
      inconclusive then ...
  • lower moods after using Facebook for 20 minutes compared to those who just browsed the internet
  • hey saw it as a waste of time.
  • people who report using seven or more social media platforms were more than three times as likely as people using 0-2 platforms to have high levels of general anxiety symptoms. 
  • unclear if and how social
    • travelmaniac
       
      inconclusive
  • higher levels of depressive symptoms among those who reported having more negative interactions.
  • threefold risk of depression and anxiety among people who used the most social media platforms
  • how social media can be used to diagnose depression
    • travelmaniac
       
      extremely interesting !!!
  • inhibit the body’s production of the hormone melatonin, which facilitates sleep
  • tweeting may be harder to resist than cigarettes and alcohol,
  • that excessive usage was linked to relationship problems, worse academic achievement and less participation in offline communities
  • iewing other people’s selfies lowered self-esteem
  • When Facebook users compare their own lives with others’ seemingly more successful careers and happy relationships, they may feel that their own lives are less successful in comparison.”
  • The more time people spent on the site, the worse they felt later on, and the more their life satisfaction declined over time.
  • an help boost their well-being.
  • well-being are ambiguous
  • Women spent much more time on Facebook then men,
  • xperienced significantly more jealousy when doing so.
  • a third said social media made them feel negative emotions – mainly frustration – and envy was the main cause
  • social media affects people differently, depending on pre-existing conditions
    • travelmaniac
       
      ne fait qu'accélérer un trait de caractère déjà présent
  • excessive use
  • because clearly it brings myriad benefits to our lives.
Caro Mailloux

Activité-A, partage de lien 10: How to Make Your Company More Social - 0 views

    • Caro Mailloux
       
      Les médias sociaux ne doivent plus être bannis des milieux de travail, ils doivent être reconnus pour l'apport qu'ils peuvent fournir aux employés et ainsi à la qualité de leur travail.
  • Social networks are flooded with potential customers.
  • A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.
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  • Chances are you already have several employees that love social media,
  • Focus on Fun Ways
  • Once they learn the basic tools and creative uses of social media, they will naturally see how they can gather more information applicable to their jobs as well.
  • Once you start finding way to feature and utilize the social media prowess of employees, more of the team will chime in and participate.
  • he opportunities to infuse social behavior into your company only increase with engagement. You’ll be able to create more advanced tutorials, educate about emerging platforms, launch new initiatives that bring everyone closer together, and much more.
  • It’s important that your internal experts feel their social skills and expertise is appreciated by the company. These people will naturally start helping and encouraging other employees to do the same.
  • it’s time to get everyone involved in some straight-up fun. Try launching a contest:
  • Be sure to follow up with incentives and recognition, crucial aspects of any competition.
  • Social media allows for a great deal of creativity
  • People want to learn information from social networks, but they also want to communicate with one another. Social media channels provide a way to do this outside the normal confines of cubicle culture, and can boost overall company moral by augmenting the experience of working together.
  • Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.
    • Caro Mailloux
       
      On y aborde l'intégration des médias sociaux pour améliorer la cohésion au sein de l'entreprise, l'image publique de l'entreprise ainsi que l'image faite au consommateurs et partenaires. Très actuel comme sujet et, surtout, bien détaillé.   L'auteure est Mae Karwowski et le texte a été publié le1er février à 1:00.
0000 0000 Sébastien D.

Defining Social Personalities | Social Media Today - 0 views

  •  
    "Social Media Marketing, Content, Community, Marketing, Social Media, Social NetworksWe're moving into the era of social context. Technology will get us there very soon to deliver personalized and individualized experiences between humans and brand marketers, delivering real time opportunities to speak human to human, as it should be."
jlecot

Too much social media use linked to feelings of isolation | Fox News - 1 views

  • increased social media use could also have the opposite effect in young adults, by limiting in-person interactions
  • On average, the people in the study spent just over an hour (61 minutes) each day on social media
    • jlecot
       
      Si les individus "dépense" une heure de leur temps social sur les réseau sociaux virtuels, ils ont une heure de moins à "dépenser" sans leur réseau social réel. c'est comme manger trop de chips et de chocolat... on a plus assez faim pour les aliements sains au souper!
  •  
    Social media relationship behaviours may impair in-person relationship behaviours.
travelmaniac

Understanding Social Media: What You Need To Know - 0 views

  • desire to share information
  • standard interface – not to mention simplicity.
  • simple way to spread any message
  • ...8 more annotations...
  • improve their product or discover the next big trend
    • travelmaniac
       
      One of the key change ... Before social media information was shared through blogs, forum ,,,, That information was hardly usable for marketing or trend analysis purposes ... With social media, information is now kind of standardized and much more easily usable by companies ...
  • combine an easy-to-use social sharing interface with an increasing number of internetworked people and groups
    • travelmaniac
       
      probably the 2 main characteristics of social media ...
  • Going viral can see a piece of content rack up millions of views in a very short period of time
  • as to have a hook
  • good title and a strong lead
  • keep the reader going.
  • ocial media is made up of simple concepts
  • We like sharing information and we tend to like things that people we know or trust like.
travelmaniac

Who Gets Their News From Which Social Media Sites? | WIRED - 0 views

  • social media users in the US.
  • And a majority of them (57 percent) say they expect that news to be “largely inaccurate.
    • travelmaniac
       
      so people tend to use social media as primary sources of information and in the meantime they know that information they rely on is inaccurate.
  • Republicans
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  • nonwhites and people under the age of 29 are the most trusting groups of social media news readers
    • travelmaniac
       
      obviously, it is tempting to correlate these variables with education level ... but only keeping in mind the danger of spurious correlations ..
  • 71 percent of people who use Twitter get news from the site
  • 7 percent of social media news hounds between the ages of 18 and 29 think most news they see on social is accurate
    • travelmaniac
       
      age is a factor
  • Facebook, which announced in January that it would decrease news reach and focus its algorithm on so-called family and friend content—saw only a small decline.
    • travelmaniac
       
      Facebook has clearly oriented its algorithms toward adversiting which is the primary source of revenue for the company
  •  
    Comparaison rapide mais éclairante sur la présence et l'utilisation des principaux médias sociaux
carinecroteau

Do teens spend too much time on social media? - Quartz - 0 views

  • Either teens are delusional about their social media use, or adults are freaking out over nothing.
  • They are fully aware that spending time on their smartphones detracts from homework and face-to-face communication, and they know that tech companies are out to get their attention, designing products to keep them tethered to their phones.
  • The evidence is overwhelming that, for the most part, teens are doing fine on social media,
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  • Texting is now teens’ communication method of choice.
  • Social media is an inevitable part of life, with upsides and downsides, and they are dealing as best they can.
  • Sixteen percent report using social media “almost constantly,” and another 22% say they use it several times an hour
  • Through their experiences they are feeling less anxious, less depressed and less lonely
  • teens don’t differentiate the way adults do between in-person and tech-related communication
  • Interacting in real time is risker, and it’s even riskier when you are self-conscious
  • In 2012, 68% said Facebook was their main social media site. In 2018, that figure had plummeted to 15%
  • They find their parents’ smartphone use irritating, too: 33% of teens wish their parents would get off their devices
    • carinecroteau
       
      Aborde la perception des adolescent vis à vis l'utilisation des appareils mobiles par leurs parents.
  • They see and feel like they are not being paid attention, and they probably don’t recognize that they do that, too
    • carinecroteau
       
      Intéressant. Ils ne semblent pas avoir la même perception sur leur utilisation dans réseaux sociaux.
Adrien Cherrier

What The 'Anchorman 2' Campaign Can Teach Us About Social Media Marketing - Forbes - 0 views

  • It’s interesting because Anchorman is about a newsman, and increasingly the news is getting their stories from what’s “trending” on social media. I think social is just going to continue to become more prominent in our society. You see it happening in very subtle ways but it’s common for newscasts these days to say what’s trending today. If someone has not fully bought into the power of social it’s just a matter of time because it’s really changing our culture. It’s changing the way news is reported and the way information is disseminated and the way that marketing is done.
  •  
    Marketing avec le web social et l'influence de la sphère sociale du web sur les médias traditionnels.
Harry Sahyoun

Gangs move between streets and social media - 0 views

  • For monitoring gang activity, police have a free intelligence-gathering tool at their disposal: social media. This is just one example from Newport Virginia.
  • “From the perspective of police investigators, this is an intelligence gold mine because this is open source information,” Knox said. “It’s due diligence for any police department to take that stuff seriously.”
  • But social media alone doesn’t finish the investigation, as police have to corroborate and confirm any information, Spencer said. To use Facebook information in court, police also need to file search warrants.
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  • Division. “It just confirms what we already know.”
  • Police
  • “From the perspective of police investigators, this is an intelligence gold mine because this is open
    • Harry Sahyoun
       
      intelligence_Action_Versus_Reflection_Biais_Danger_Misguided_Intellegence_Vie_Privé_Démocracie
    • Harry Sahyoun
       
      1-étoile
    • Harry Sahyoun
       
      Activitié-A
  •  
    Web Social "From the perspective of police investigators, this is an intelligence gold mine because this is open source information," Knox said. "It's due diligence for any police department to take that stuff seriously."
travelmaniac

Where do people get their news? - Oxford University - Medium - 0 views

  • social media (25%)
  • 2 percent of the UK population who has access to the internet
    • travelmaniac
       
      vs 91% in Canada
  • elevision is still important, but people spend more time with digital media,
  • ...3 more annotations...
  • turn to digital media for news and politics
    • travelmaniac
       
      Vraiment important : les médias sociaux avaient pour vocation initiale le désir de partage d'information entre groupes. Ce même médium est maintenant de plus en plus utilisé comme source d'information.
  • where traditional media like broadcasters and newspapers are still very important producers of news, but where many people increasingly find their news via search engines and social media.
  • people who get news via search engines and/or social media sites report using significantly more different sources of news than those who do not.
    • travelmaniac
       
      la question est surtout de savoir quelles sont les sources d'information qui sont choisies, pas uniquement combien...
Adrien Cherrier

Infographic: Social Media Plays A Big Part In B2B Purchasing - 0 views

  • The latest research from TriComB2B, a BtoB Magazine Top 150 agency, and the University of Dayton found that business-to-business (B2B) decision makers in the considered purchase process are twice as likely now, versus two years ago, to use the social media site LinkedIn when gathering information before making a purchasing decision.
  •  
    L'influence du web social sur le commerce inter-entreprises.
  •  
    Le web social semble remplacer les publications spécialisées des industries.
rosemaliza5

Can You Use That Image on Social Media? [Checklist] | Social Media Today - 2 views

  •  
    À l'heure où nous crevons d'avoir nos 5 minutes de gloire sur le web...J'ai trouvé très instructif l'étape ou Andrew Hutchinson dit 'Make sure your intended use is clear' ce n'est parce que nous avons créé une image que nous pouvons l'utiliser comme bon nous semble et aussi faire attention aux zones d'ombres de nos actions...
Cesar Villamizar

US Government Social Media | Social Media Today - 1 views

  • Doing it Wrong: State Department Buys Facebook Fans
  • Doing it Right: Transportation Security Administration (TSA) on Instagram
  • is worthwhile to consider the two programs, why they hit or miss the mark and what it means to social media marketing for brands.
nikie2020

11 Ways to Grow Your Social Media Audience | Social Media Today - 0 views

  •  
    "Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business."
natashadubois

100 Uses of Social Media Engagement « Radian6 - Social media monitoring tools... - 0 views

    • natashadubois
       
      Je trouve très intéressante cette liste d'utilisation des médias sociaux pour une organisation ou une entreprise. Je ne suis pas une fan du Web 2.0, mais cette liste me donne des idées et des raisons de vouloir l'utiliser dans mon quotidien.
Pure Money Making

Social media ranking - 1 views

  •  
    Are you on top? Use this tool to see where you rank among your social peers! Enter your link's details in the form below, and submit to see your rank. Alternatively, if you are not satisfied with your rank, you can also submit to the services, using their buttons as provided here.
Marysol Rouzier

Module 5-billet 1 : Social Media, social responsability and social business - 1 views

  •  
    Last April, supported by a Coca-Cola announced its new social mission : the company will invest to fight obesity worldwide. Is it right for a corporation whose products are main contributors to the obesity problem to use that problem to sell more products?
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