May 29, 2012 Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company's analysis of 200 clients' Facebook posts over a two-week period, in addition to the comments and "likes" spurred by those posts.
Among the plethora of social networks, Facebook, with more than 900 million active monthly users, might represent the biggest marketing opportunity for companies large and small. But marketers who think that creating a Facebook page and walking away is enough should think again. From advertising opportunities to finding new customers, a lot goes into successful Facebook marketing.
June 18, 2012 View videos The Web moves fast, so you want to tweet and Facebook post that great content or announcement in quick succession the second it comes to you, right? Not so fast. It turns out that there are ideal times to tweet and post-and they are not the same, suggests analysis from Bit.ly.
If you manage a business or brand page on Facebook, you'll be happy to know there's a slew of new features that can help make your job easier. Here's a rundown: Administrative roles: You can now assign administrative roles to the people who help manage your page.
June 5, 2012 Consumers are more likely to follow you on Pinterest or Twitter than they are on Facebook, a new study shows. According to the 2012 Social and Mobile Commerce Study-a joint research project by the National Retail Federation's Shop.org, comScore and The Partnering Group consultancy-customers say they were following fewer retailers because of concerns about information sharing and privacy.
Your Facebook friendships have great potential to enrich your emotional life by expanding your social horizons beyond the people you would normally interact with at home or work. Unfortunately, though, just as Facebook can bring you up, it can also bring you down. The ending of a Facebook relationship rarely occurs in a mutually agreed-upon way.
February 13, 2012 To put it mildly, social media tools are transforming the way we communicate. These days, people send a tweet instead of an e-mail and write on Facebook walls instead of dial phone numbers. So you know the best way to reach customers is to join these conversations, but how?
July 14, 2011 While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social Web. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer's toolkit.
June 18, 2012 So you're running a small business and you've got the basics of social networking mastered: You frequently tweet, you've created a venue on Foursquare and your Facebook Page is a work of art. How do you move to the next level of social marketing mastery?