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Among the plethora of social networks, Facebook, with more than 900 million active monthly users, might represent the biggest marketing opportunity for companies large and small. But marketers who think that creating a Facebook page and walking away is enough should think again. From advertising opportunities to finding new customers, a lot goes into successful Facebook marketing.

Weight loss is a $40 billion dollar a year industry. Advertisers lure us with images of a healthy and happy life spent running along the beach with the sun shining overhead, then heading home to eat our grapefruit and take our diet supplement.

If you manage a business or brand page on Facebook, you'll be happy to know there's a slew of new features that can help make your job easier. Here's a rundown: Administrative roles: You can now assign administrative roles to the people who help manage your page.