this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you
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Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atla... - 0 views
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the idea that "social networks" and "social media" sites created a social web is pervasive. Everyone behaves as if the traffic your stories receive from the social networks (Facebook, Reddit, Twitter, StumbleUpon) is the same as all of your social traffic
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Almost 69 percent of social referrals were dark! Facebook came in second at 20 percent. Twitter was down at 6 percent
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if you think optimizing your Facebook page and Tweets is "optimizing for social," you're only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There's no way to game email or people's instant messages. There's no power users you can contact. There's no algorithms to understand. This is pure social, uncut
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the social sites that arrived in the 2000s did not create the social web, but they did structure it. This is really, really significant. In large part, they made sharing on the Internet an act of publishing (!), with all the attendant changes that come with that switch. Publishing social interactions makes them more visible, searchable, and adds a lot of metadata to your simple link or photo post. There are some great things about this, but social networks also give a novel, permanent identity to your online persona. Your taste can be monetized, by you or (much more likely) the service itself
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the tradeoffs we make on social networks is not the one that we're told we're making. We're not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people -- a larger set than exists on any social network -- already do that outside the social networks. Rather, we're exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you've been told you made.
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"Only about four percent of total traffic is on mobile at all, so, at least as a percentage of total referrals, app referrals must be a tiny percentage,"
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only 0.3 percent of total traffic has the Facebook mobile site as a referrer and less than 0.1 percent has the Facebook mobile app
YouTube - History of the Internet - 1 views
What are we trying to do here? - 6 views
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Social Media is Killing the LMS Star - A Bootleg of Bryan Alexander's Lost Presentation... - 0 views
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Note that this isn’t just a technological alternate history. It also describes a different set of social and cultural practices.
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CMSes lumber along like radio, still playing into the air as they continue to gradually shift ever farther away on the margins. In comparison, Web 2.0 is like movies and tv combined, plus printed books and magazines. That’s where the sheer scale, creative ferment, and wife-ranging influence reside. This is the necessary background for discussing how to integrate learning and the digital world.
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These virtual classes are like musical practice rooms, small chambers where one may try out the instrument in silent isolation. It is not connectivism but disconnectivism.
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CMSes shift from being merely retrograde to being actively regressive if we consider the broader, subtler changes in the digital teaching landscape. Web 2.0 has rapidly grown an enormous amount of content through what Yochai Benkler calls “peer-based commons production.” One effect of this has been to grow a large area for informal learning, which students (and staff) access without our benign interference. Students (and staff) also contribute to this peering world; more on this later. For now, we can observe that as teachers we grapple with this mechanism of change through many means, but the CMS in its silo’d isolation is not a useful tool.
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those curious about teaching with social media have easy access to a growing, accessible community of experienced staff by means of those very media. A meta-community of Web 2.0 academic practitioners is now too vast to catalogue. Academics in every discipline blog about their work. Wikis record their efforts and thoughts, as do podcasts. The reverse is true of the CMS, the very architecture of which forbids such peer-to-peer information sharing. For example, the Resource Center for Cyberculture Studies (RCCS) has for many years maintained a descriptive listing of courses about digital culture across the disciplines. During the 1990s that number grew with each semester. But after the explosive growth of CMSes that number dwindled. Not the number of classes taught, but the number of classes which could even be described. According to the RCCS’ founder, David Silver (University of San Francisco), this is due to the isolation of class content in CMS containers.
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unless we consider the CMS environment to be a sort of corporate intranet simulation, the CMS set of community skills is unusual, rarely applicable to post-graduation examples. In other words, while a CMS might help privacy concerns, it is at best a partial, not sufficient solution, and can even be inappropriate for already online students.
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Another argument in favor of CMSes over Web 2.0 concerns the latter’s open nature. It is too open, goes the thought, constituting a “Wild West” experience of unfettered information flow and unpleasant forms of access. Campuses should run CMSes to create shielded environments, iPhone-style walled gardens that protect the learning process from the Lovecraftian chaos without.
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social sifting, information literacy, using the wisdom of crowds, and others. Such strategies are widely discussed, easily accessed, and continually revised and honed.
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For now, the CMS landsape is a multi-institutional dark Web, an invisible, unsearchable, un-mash-up-able archipelago of hidden learning content.
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Can the practice of using a CMS prepare either teacher or student to think critically about this new shape for information literacy? Moreover, can we use the traditional CMS to share thoughts and practices about this topic?
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The internet of things refers to a vastly more challenging concept, the association of digital information with the physical world. It covers such diverse instances as RFID chips attached to books or shipping pallets, connecting a product’s scanned UPC code to a Web-based database, assigning unique digital identifiers to physical locations, and the broader enterprise of augmented reality. It includes problems as varied as building search that covers both the World Wide Web and one’s mobile device, revising copyright to include digital content associated with private locations, and trying to salvage what’s left of privacy. How does this connect with our topic? Consider a recent article by Tim O’Reilly and John Battle, where they argue that the internet of things is actually growing knowledge about itself. The combination of people, networks, and objects is building descriptions about objects, largely in folksonomic form. That is, people are tagging the world, and sharing those tags. It’s worth quoting a passage in full: “It’s also possible to give structure to what appears to be unstructured data by teaching an application how to recognize the connection between the two. For example, You R Here, an iPhone app, neatly combines these two approaches. You use your iPhone camera to take a photo of a map that contains details not found on generic mapping applications such as Google maps – say a trailhead map in a park, or another hiking map. Use the phone’s GPS to set your current location on the map. Walk a distance away, and set a second point. Now your iPhone can track your position on that custom map image as easily as it can on Google maps.” (http://www.web2summit.com/web2009/public/schedule/detail/10194) What world is better placed to connect academia productively with such projects, the open social Web or the CMS?
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imagine the CMS function of every class much like class email, a necessary feature, but not by any means the broadest technological element. Similarly the e-reserves function is of immense practical value. There may be no better way to share copyrighted academic materials with a class, at this point. These logistical functions could well play on.
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The Internet Intellectual - 0 views
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In Jarvis’s universe, all the good things are technologically determined and all the bad things are socially determined
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why not consider the possibility that the incumbents may be using the same tools, Jarvis’s revered technologies, to tell us what to think, and far more effectively than before? Internet shelf space may be infinite, but human attention is not. Cheap self-publishing marginally improves one’s chances of being heard, but nothing about this new decentralized public sphere suggests that old power structures—provided they are smart and willing to survive—will not be able to use it to their benefit
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Jarvis 1.0 was all about celebrating Google, but Jarvis 2.0 has new friends in Facebook and Twitter. (An Internet intellectual always keeps up.) Jarvis 1.0 wrote that “Google’s moral of universal empowerment is the sometimes-forgotten ideal of democracy,” and argued that the company “provides the infrastructure for a culture of choice,” while its “algorithms and its business model work because Google trusts us.” Jarvis 2.0 claims that “by sharing publicly, we people challenge Google’s machines and reclaim our authority on the internet from algorithms.”
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Jarvis has another reference point, another sacred telos: the equally grand and equally inexorable march of the Internet, which in his view is a technology that generates its own norms, its own laws, its own people. (He likes to speak of “us, people of the Net.”) For the Technology Man, the Internet is the glue that holds our globalized world together and the divine numen that fills it with meaning. If you thought that ethnocentrism was bad, brace yourself for Internet-centrism
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Why worry about the growing dominance of such digitalism? The reason should be obvious. As Internet-driven explanations crowd out everything else, our entire vocabulary is being re-defined. Collaboration is re-interpreted through the prism of Wikipedia; communication, through the prism of social networking; democratic participation, through the prism of crowd-sourcing; cosmopolitanism, through the prism of reading the blogs of exotic “others”; political upheaval, through the prism of the so-called Twitter revolutions. Even the persecution of dissidents is now seen as an extension of online censorship (rather than the other way around). A recent headline on the blog of the Harvard-based Herdictproject—it tracks Internet censorship worldwide—announces that, in Mexico and Morocco, “Online Censorship Goes Offline.” Were activists and dissidents never harassed before Twitter and Facebook?
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Most Internet intellectuals simply choose a random point in the distant past—the honor almost invariably goes to the invention of the printing press—and proceed to draw a straight line from Gutenberg to Zuckerberg, as if the Counter-Reformation, the Thirty Years’ War, the Reign of Terror, two world wars—and everything else—never happened.
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even their iPad is of interest to them only as a “platform”—another buzzword of the incurious—and not as an artifact that is assembled in dubious conditions somewhere in East Asian workshops so as to produce cultic devotion in its more fortunate owners. This lack of elementary intellectual curiosity is the defining feature of the Internet intellectual. History, after all, is about details, but no Internet intellectual wants to be accused of thinking small. And so they think big—sloppily, ignorantly, pretentiously, and without the slightest appreciation of the difference between critical thought and market propaganda.
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A Few Responses to Criticism of My SXSW-Edu Keynote on Media Literacy - 0 views
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media_literacy technology socialmedia education opinion
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Can you give me examples of programs that are rooted in, speaking to, and resonant with conservative and religious communities in this country? In particular, I’d love to know about programs that work in conservative white Evangelical and religious black and LatinX communities? I’d love to hear how educators integrate progressive social justice values into conservative cultural logics. Context: To the best that I can tell, every program I’ve seen is rooted in progressive (predominantly white) ways of thinking. I know that communities who define “fake news” as CNN (as well as black communities who see mainstream media as rooted in the history of slavery and white supremacy) have little patience for the logics of progressive white educators. So what does media literacy look like when it starts with religious and/or conservative frameworks? What examples exist?
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Can you tell me how you teach across gaslighting? How do you stabilize students’ trust in Information, particularly among those whose families are wary of institutions and Information intermediaries?Context: Foreign adversaries (and some domestic groups) are primarily focused on destabilizing people’s trust in information intermediaries. They want people to doubt everything and turn their backs on institutions. We are seeing the impact of this agenda. I’m not finding that teaching someone the source of a piece of content helps build up trust. Instead, it seems to further undermine it. So how do you approach media literacy to build up confidence in institutions and information intermediaries?
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For what it’s worth, when I try to untangle the threads to actually address the so-called “fake news” problem, I always end in two places: 1) dismantle financialized capitalism (which is also the root cause of some of the most challenging dynamics of tech companies); 2) reknit the social fabric of society by strategically connecting people. But neither of those are recommendations for educators.
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ChatGPT Is Nothing Like a Human, Says Linguist Emily Bender - 0 views
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We’ve learned to make “machines that can mindlessly generate text,” Bender told me when we met this winter. “But we haven’t learned how to stop imagining the mind behind it.”
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A handful of companies control what PricewaterhouseCoopers called a “$15.7 trillion game changer of an industry.” Those companies employ or finance the work of a huge chunk of the academics who understand how to make LLMs. This leaves few people with the expertise and authority to say, “Wait, why are these companies blurring the distinction between what is human and what’s a language model? Is this what we want?”
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“We call on the field to recognize that applications that aim to believably mimic humans bring risk of extreme harms,” she co-wrote in 2021. “Work on synthetic human behavior is a bright line in ethical Al development, where downstream effects need to be understood and modeled in order to block foreseeable harm to society and different social groups.”
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chatbots that we easily confuse with humans are not just cute or unnerving. They sit on a bright line. Obscuring that line and blurring — bullshitting — what’s human and what’s not has the power to unravel society
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She began learning from, then amplifying, Black women’s voices critiquing AI, including those of Joy Buolamwini (she founded the Algorithmic Justice League while at MIT) and Meredith Broussard (the author of Artificial Unintelligence: How Computers Misunderstand the World). She also started publicly challenging the term artificial intelligence, a sure way, as a middle-aged woman in a male field, to get yourself branded as a scold. The idea of intelligence has a white-supremacist history. And besides, “intelligent” according to what definition? The three-stratum definition? Howard Gardner’s theory of multiple intelligences? The Stanford-Binet Intelligence Scale? Bender remains particularly fond of an alternative name for AI proposed by a former member of the Italian Parliament: “Systematic Approaches to Learning Algorithms and Machine Inferences.” Then people would be out here asking, “Is this SALAMI intelligent? Can this SALAMI write a novel? Does this SALAMI deserve human rights?”
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Tech-makers assuming their reality accurately represents the world create many different kinds of problems. The training data for ChatGPT is believed to include most or all of Wikipedia, pages linked from Reddit, a billion words grabbed off the internet. (It can’t include, say, e-book copies of everything in the Stanford library, as books are protected by copyright law.) The humans who wrote all those words online overrepresent white people. They overrepresent men. They overrepresent wealth. What’s more, we all know what’s out there on the internet: vast swamps of racism, sexism, homophobia, Islamophobia, neo-Nazism.
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One fired Google employee told me succeeding in tech depends on “keeping your mouth shut to everything that’s disturbing.” Otherwise, you’re a problem. “Almost every senior woman in computer science has that rep. Now when I hear, ‘Oh, she’s a problem,’ I’m like, Oh, so you’re saying she’s a senior woman?”
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In March 2021, Bender published “On the Dangers of Stochastic Parrots: Can Language Models Be Too Big?” with three co-authors. After the paper came out, two of the co-authors, both women, lost their jobs as co-leads of Google’s Ethical AI team.
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“On the Dangers of Stochastic Parrots” is not a write-up of original research. It’s a synthesis of LLM critiques that Bender and others have made: of the biases encoded in the models; the near impossibility of studying what’s in the training data, given the fact they can contain billions of words; the costs to the climate; the problems with building technology that freezes language in time and thus locks in the problems of the past. Google initially approved the paper, a requirement for publications by staff. Then it rescinded approval and told the Google co-authors to take their names off it. Several did, but Google AI ethicist Timnit Gebru refused. Her colleague (and Bender’s former student) Margaret Mitchell changed her name on the paper to Shmargaret Shmitchell, a move intended, she said, to “index an event and a group of authors who got erased.” Gebru lost her job in December 2020, Mitchell in February 2021. Both women believe this was retaliation and brought their stories to the press. The stochastic-parrot paper went viral, at least by academic standards. The phrase stochastic parrot entered the tech lexicon.
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Tech execs loved it. Programmers related to it. OpenAI CEO Sam Altman was in many ways the perfect audience: a self-identified hyperrationalist so acculturated to the tech bubble that he seemed to have lost perspective on the world beyond. “I think the nuclear mutually assured destruction rollout was bad for a bunch of reasons,” he said on AngelList Confidential in November. He’s also a believer in the so-called singularity, the tech fantasy that, at some point soon, the distinction between human and machine will collapse. “We are a few years in,” Altman wrote of the cyborg merge in 2017. “It’s probably going to happen sooner than most people think. Hardware is improving at an exponential rate … and the number of smart people working on AI is increasing exponentially as well. Double exponential functions get away from you fast.” On December 4, four days after ChatGPT was released, Altman tweeted, “i am a stochastic parrot, and so r u.”
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“This is one of the moves that turn up ridiculously frequently. People saying, ‘Well, people are just stochastic parrots,’” she said. “People want to believe so badly that these language models are actually intelligent that they’re willing to take themselves as a point of reference and devalue that to match what the language model can do.”
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The membrane between academia and industry is permeable almost everywhere; the membrane is practically nonexistent at Stanford, a school so entangled with tech that it can be hard to tell where the university ends and the businesses begin.
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“No wonder that men who live day in and day out with machines to which they believe themselves to have become slaves begin to believe that men are machines.”
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LLMs are tools made by specific people — people who stand to accumulate huge amounts of money and power, people enamored with the idea of the singularity. The project threatens to blow up what is human in a species sense. But it’s not about humility. It’s not about all of us. It’s not about becoming a humble creation among the world’s others. It’s about some of us — let’s be honest — becoming a superspecies. This is the darkness that awaits when we lose a firm boundary around the idea that humans, all of us, are equally worthy as is.
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The AI dream is “governed by the perfectibility thesis, and that’s where we see a fascist form of the human.”
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“Why are you trying to trick people into thinking that it really feels sad that you lost your phone?”