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Saahil Sharma

Nokia smartphone sales continue decline - FT.com - 0 views

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    The demand for Nokia Smartphones has declined drastically. This can due to changes in taste and preferences. The more desirable people find a good, the more they will demand it. In current situation , consumers are favouring Smartphones belonging primarily to Apple or Samsung. Their preferences could have been influences by advertising or even comparing the quality of the products.
camiellalouisa sehidou

Coffee Cravers Ignoring Bean-Price Surge for Caffeine Fix - 6 views

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    The price of coffee has been going up and will keep at it but this doesn't seem to affect demand as demand is still increasing. Now quality is not affected by price. These can be based on the fact that the product is addictive and not many substitutes will suffice. Some even think of it as a ritual every morning.
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    This is similar tot he article I have chosen. Coffee is seen as an inelastic product because of its addictiveness. It is such a popular product that many people use everyday that any price increases do not change the demand for coffee. People ignore the price surges in coffee because they simply are "addicted" to it need it everyday, this why coffee price will continue to increase.
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    I agree that coffee is inelastic because it is typically contains caffeine which is an addictive drug. People are addicted to coffee and depend on it as part of their daily lives. They cannot function without it, or are at least unwilling to. Therefore, consumers will continue to purchase coffee despite rising prices. Coffee drinkers also enjoy the last of coffee and are not willing to switch to other caffeine filled drinks such as tea or soda because they are not close enough substitutes. In fact, coffee consumption has actually increased despite rising prices. Consumers will not change their tastes unless prices become drastically higher.
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    i agree with the point that the change in qunatity demanded is not very significant. This is due to the fact the coffee is a habit forming good and addictive to most coffee addicts. However it also depends on the proportion of income spent on the good. Coffee prices can range from being dirt cheap at hawker centres to expensive at cafes like Starbucks. Hence even if the consumer is not a coffee addict, and only a small proportion of income ( if it is 'insignificant' ) is spent on the good, then a change in price will not affect the spending behaviour ; demand is price inelasic
Saahil Sharma

Consumer Trends: Increasing Health Awareness Boosts Organic Market - 1 views

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    This article speaks about the increase in demand for organic food. I find this article really interesting as it speaks about how tastes and preferences, one of the determinants for demand pushes for this increase of availabilty in organic products. As evidenced by the article , consumers are now more conscious of what they eat and are adopting a healthier lifestyle. This information is really beneficial as not only can the organic food industry increase its sales , but all other industry related to health and fitness such as production of vitamins , fitness programmes , exercise machines can also react to this trend and increase their supply to meet the consumer's demand. It is also mentioned in the article that organic tea and coffee were highly in demand in 2014. Hence coffe cafes such as Starbucks and Coffeebean can also increase their sales if they react to the health conscious trend by introducing organic beverages in their stores. To conclude , it is important for producers to study the trends of consumers so that they can react accordingly in order to increase profits or avoid losses.
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