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The demand for Nokia Smartphones has declined drastically. This can due to changes in taste and preferences. The more desirable people find a good, the more they will demand it. In current situation , consumers are favouring Smartphones belonging primarily to Apple or Samsung. Their preferences could have been influences by advertising or even comparing the quality of the products.

This article speaks about the increase in demand for organic food. I find this article really interesting as it speaks about how tastes and preferences, one of the determinants for demand pushes for this increase of availabilty in organic products. As evidenced by the article , consumers are now more conscious of what they eat and are adopting a healthier lifestyle. This information is really beneficial as not only can the organic food industry increase its sales , but all other industry related to health and fitness such as production of vitamins , fitness programmes , exercise machines can also react to this trend and increase their supply to meet the consumer's demand. It is also mentioned in the article that organic tea and coffee were highly in demand in 2014. Hence coffe cafes such as Starbucks and Coffeebean can also increase their sales if they react to the health conscious trend by introducing organic beverages in their stores. To conclude , it is important for producers to study the trends of consumers so that they can react accordingly in order to increase profits or avoid losses.