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Rise of the networked enterprise: Web 2.0 finds its payday - 0 views

www.mckinseyquarterly.com/...e_Web_20_finds_its_payday_2716 group_audiencePlus mckinsey socialmedia marketing
shared by Axel Vogelsang on 20 Jan 11 - No Cached
  • Axel Vogelsang on 20 Jan 11
     
    Eine McKinsey Studie zeigt, dass Firmen, die Web 2.0 Technologien intensiv nutzen, grössere Marktanteile und bessere Margen haben.
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http://www.nmincite.com/?p=4002 - 1 views

ht.ly/4ixYG transmedia mcKinsey =studie group_audiencePlus Storytelling
shared by Bettina Minder on 21 Mar 11 - No Cached
  • Bettina Minder on 21 Mar 11
     
    Nielsen/McKinsey Unternehmen, zu Entwicklung & Möglichkeiten von transmedia: "A new sector in entertainment has been developing over time, capitalizing on the abundance of platforms from which consumers can be reached.  "Transmedia storytelling" engages consumers through different means, shifting from the traditional linear story, to a more complex, multi-dimensional "story world."  
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Managing Beyond Web 2.0 - American Marketing Association - 0 views

www.marketingpower.com/...Managing_Beyond_Web.aspx beyond_web2.0 marketing group_audiencePlus
shared by Bettina Minder on 21 Sep 09 - No Cached
  • Bettina Minder on 21 Sep 09
     
    Executives can use a model the Sloan Center for Internet Retailing have developed called LEAD (listen, experiment, apply, develop) to create a road map that will help companies thrive in the online world's environment of constant change.
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How companies are benefiting from Web 2.0 - McKinsey Quarterly - Business Technology - ... - 0 views

www.mckinseyquarterly.com/sey_Global_Survey_Results_2432 museum research wirtschaflichkeit group_audiencePlus
shared by Axel Vogelsang on 19 Sep 09 - Cached
  • Axel Vogelsang on 19 Sep 09
     
    The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
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