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Bislang erklären vor allem Marketingexperten, Informatiker und Betriebswirtschaftler den Mitarbeitern der Kultureinrichtungen, wie und warum das Internet einzusetzen sei. Die traditionell eher technikskeptischen Kulturschaffenden sind mit deren „kulturfernen" Argumenten meist nur schwer zu erreichen, da sie in der Regel über einen künstlerischen, kultur- oder geisteswissenschaftlichen Background verfügen, in dem zwischen ‚Technik' und ‚Geist' in romantischer Tradition ein problematischer Gegensatz gesehen wird.

Storytelling: digital technology allows us to tell tales in innovative new ways. As the tools available to publishers grow more sophisticated, it's up to us to experiment and see what sticks. [...]Stories are memory aids, instruction manuals and moral compasses. When enlisted by charismatic leaders and turned into manifestos, dogmas and social policy, they've been the foundations for religions and political systems. When a storyteller has held an audience captive around a campfire, a cinema screen or on the page of a bestseller, they've reinforced local and universal norms about where we've been and where we're going. And when they've been shared in the corner shop, at the pub or over dinner they've helped us define who we are and how we fit in. Human experience is a series of never-ending, overlapping stories bumping into one another in expected and unexpected ways.[...]

H-Net is an international interdisciplinary organization of scholars and teachers dedicated to developing the enormous educational potential of the Internet and the World Wide Web. Our edited lists and web sites publish peer reviewed essays, multimedia ma

Zahlen reichen nicht! (sagt Henner-Fehr): "... vor allem kleine Kulturbetriebe brauchen das Internet, weil die Klickzahlen so etwas wie eine Werbeerfolgskontrolle darstellen." Natürlich ist es fein, wenn die diversen Zahlenreihen ansteigen, sich z.B. die Zugriffe auf mein Blog erhöhen. Und dann? ...

Executives can use a model the Sloan Center for Internet Retailing have developed called LEAD (listen, experiment, apply, develop) to create a road map that will help companies thrive in the online world's environment of constant change.

Specifically, these museum guides are an outgrowth of a recent podcasting trend called "sound seeing," in which people record narrations of their travels - walking on the beach, wandering through the French Quarter - and upload them onto the Internet for others to enjoy. In that spirit, the creators of the unauthorized guides to the Modern have also invited anyone interested to submit his or her own tour for inclusion on the project's Web site, mod.blogs.com/art_mobs. (Instructions are on the Web site.)

thomas Pleil-Blog (Hochschule Darmstadt: Kontakt von Seraina): "Mit diesen Themen beschäftige ich mich zur Zeit besonders: * Internet-Kommunikation, besonders Online-PR * Social Software (Weblogs, Wikis, Podcasting, Social Bookmarking etc. * Nonprofit-PR" Mit diesem privaten Weblog will ich Gedanken zu Public Relations, Medien und Marketing festhalten und zur Diskussion stellen sowie einige Lesetipps geben. Zwar stehen jedem Interessierten auch meine Social Bookmark-Archive (Mister Wong, del.icio.us)

Information 2.0 and Beyond: Where are we, where are we going? Plenary presenataion at MW2011