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fishead ...*∞º˙

In A Year When Online Ads Slumped, VideoEgg Doubled Revenues To More Than $25 Million - 1 views

www.techcrunch.com/...revenues-25-million-online-ads

advertising revenue payments

shared by fishead ...*∞º˙ on 13 Jan 10 - Cached
  • VideoEgg has a pay-per-engagement model and offers unique ad units —including roll-overs, ad frames, video ads, and iPhone ads—which go beyond bland banner ads. For instance, VideoEgg’s ads invite consumers to roll over and click on them to open them up so that they take over the whole screen, and then they can be presented with a video, a mini-website, or even a shopping experience. VideoEgg only gets paid when consumers engage with the ads.
  • fishead ...*∞º˙ on 13 Jan 10
     
    SEE!?!?!?! It's happening!!!
  • Jack Logan on 13 Jan 10
     
    This is amazing!! In a down economy to get 1% engagement and double the revenue is just amazing. There's something to this new engagement stuff.
Kurt Laitner

Gist Blog - 0 views

blog.gist.com

community customer service *catalyst

shared by Kurt Laitner on 24 Oct 10 - Cached
  • This week I had the pleasure to interview Thomas Knoll from Zappos who talks about building a community for your customers. Any company who cares about more than just selling to their customers and actually creating lasting relationships with them should give this a listen. If there is a brand who has written the rule book for customer service and engagement it has to be Zappos so I think we can all learn from what they are trying to build. Enjoy the interview and make sure to say hello to Thomas on Twitter here. He is definitely worth the follow.
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