Skip to main content

Home/ (HBSN) How to Build a Social Network/ Group items tagged advertising

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
fishead ...*∞º˙

Adding A Social Layer To Gmail Just Became A SocialWok In The Park - 4 views

www.techcrunch.com/...became-a-socialwok-in-the-park

socialwok

shared by fishead ...*∞º˙ on 23 Jan 10 - Cached
  • At last year’s TechCrunch50 conference, Socialwok made a big splash, winning the award for best demopit startup and launching its enterprise-friendly, FriendFeed-like layer for Google Apps. The web-based application was praised for launching a social network that wrapped around the very unsocial Google Apps. Today, the startup is launching a gadget to allow users access all the features of Socialwok without leaving Gmail.
  • Jack Logan on 23 Jan 10
     
    FishMan - this sounds a little bit like Ning, a socnet for all folks (build your own!) Why do you think there is no monetization by any one of these efforts? That's a key part to what I'm imagining for HBSN. Hmmmmm
  • ...4 more comments...
  • fishead ...*∞º˙ on 23 Jan 10
     
    simple--when it's free already, no one wants to pay. I still think the key to monetization is to give the use control of his/her information, let them set a price for their attention, and then charge advertisers a fee to access those individuals with targeted advertising. Those users who exhibit a higher rate of response to targeted advertising get ranked higher in the value chain, telling potential advertisers that these individuals respond better/more often, and everyone wins. The service that provides this exchange medium can take a 'house' cut of the fees, and also provide a pay premium service for a higher tier.
  • Jack Logan on 23 Jan 10
     
    This is the same way ad.ly works with Twitter, so they say - http://twitter.com/adlyads - however, there are other ways to do this. Think of ancestry.com - they charge an annual fee of $150 or so. I think they have a terrible UI but they're very successful. I've been a member of ancestry.com for a while and am now just getting interested again, because you can have your DNA collected (god, don't tell Kurt! lol) and get your ancestors back to Africa (or Iraq!). iPhone app developers get 70%/Apple 30%.
  • Kurt Laitner on 23 Jan 10
     
    I'm vacuuming your house before I leave Jack. I like fish's direction on monetization, as one of several parallel channels, and I would rif on the give user control of their own information to say that one's content is on one's OWN SERVER and resolved to the service, that is TRUE CONTROL. then every access request can be monetized in whatever way you wish (value for value, social currency, real money...) every piece of content comes with a privacy wrapper and a pay wrapper
  • Kurt Laitner on 23 Jan 10
     
    not to mention buying and selling structures, bent can make some killer music ontology and presentation to go with it and we can then all use/buy/value exchange for it.
  • fishead ...*∞º˙ on 23 Jan 10
     
    Checking into ad.ly, their pay rate and advertisers aren't based on your attention, they are based strictly on the number of followers you have. Their whole model is wrapped around slight-of-hand diversion. They figure that by dropping an ad tweet into your own personal twitterstream on an every other day basis, will appear innocent enough on the surface, that some (>1%?) will mistake it for something you personally tweeted and since they follow you blindly like hooded lemurs in Jonestown, they;ll drink your koolaid and make a buying decision. Seems a bit underhanded to me. And they aren't paying me because I might be a good target, they are paying me because I have a high enough unwashed masses quotient to justify the exposure. I set my rate for $5000 figuring that even though I have fewer than 100 followers, they are quality followers and not bots (except for Kurt) and that my endorsement to them is worth a great deal. So far, the till's empty.
  • Kurt Laitner on 23 Jan 10
     
    if you advertise to me I will recycle it on an hourly loop and feed it back to you
fishead ...*∞º˙

Everything You Want To Know About The Most Secretive Startup In The World (Next Jump) - 0 views

www.techcrunch.com/...next-jump

advertising

shared by fishead ...*∞º˙ on 14 Jan 10 - Cached
  • Next Jump runs perhaps the largest set of direct merchant offers businesses in the world, making the growing preponderance of offers in social games seem primitive by comparison. It operates employee discount and reward programs on behalf of 90,000 corporations, organizations and affinity groups which reaches more than 100 million consumers. Next Jump connects 28,000 retailers and manufacturers to these consumers, typically getting the merchants to offer deep discounts to its members. In Kim’s eyes, this is a much better way to advertise. His pitch to merchants everywhere is this: “Take your ad budget and use it to lower prices for targeted sets of customers. The user is in market, and conversion rates are through the roof.” According to Kim, Next Jump’s conversion rate on offers is 11 to 1, compared to 1000 to 1 or worse for typical Internet ad conversion rates.
fishead ...*∞º˙

Favilous joins crowded social bookmarking space | VentureBeat - 4 views

venturebeat.com/...owded-social-bookmarking-space

favilous Networking bookmarking

shared by fishead ...*∞º˙ on 30 Jan 10 - Cached
  • A young UK-based startup called Favilous has joined the crowded social bookmarking space. It hopes to differentiate itself from the legions of existing bookmarking services by building a community behind the bookmarks, so users can share descriptions of sites and help each other discover new online destinations (see a clip from one of their tour slides below).
  • On the site, users can see other users’ popular bookmarks as well as the most popular bookmarks in various categories, including “Top Sites” and picks for categories such as food, entertainment, and travel. Once you sign up, you pick a number of categories, for example, blogs or music, that are of interest to you. Favilous populates the top sites in each of those categories, and to edit this list, you need to expand the category to see “all sites” and narrow it down from there, or else enter in a URL manually.
  • ...2 more annotations...
  • The company plans to make money in 3 ways: by licensing the API to businesses and allowing them to customize Favilous for their own needs; by creating a subscription model to bookmark music playlists (they have reached out to Spotify to allow users to bookmark their playlists); and to possibly look at affiliate relationships and advertise to users, although they are hesitant to do that at this time.
  • fishead ...*∞º˙ on 30 Jan 10
     
    looks like someone's beat us to the punch...
  • ...1 more comment...
  • Jack Logan on 30 Jan 10
     
    How so? Is there a revenue model? I didn't see it in the display. Don't like black. Not a good introduction. Where's the music? Where's the art?
  • fishead ...*∞º˙ on 30 Jan 10
     
    From the highlight: "The company plans to make money in 3 ways: by licensing the API to businesses and allowing them to customize Favilous for their own needs; by creating a subscription model to bookmark music playlists (they have reached out to Spotify to allow users to bookmark their playlists); and to possibly look at affiliate relationships and advertise to users, although they are hesitant to do that at this time." I agree though--I don't like the interface at all, and their usability is very limited. The thing is though, someone's plunked down a bunch of money for these clowns to make this piece of crap, so it just shows that with the right pitch, people will shell out cash for anything. Polish up those red heels Twain, we need a good story to sell.
  • Jack Logan on 30 Jan 10
     
    "Polish up those red heels Twain, we need a good story to sell."
fishead ...*∞º˙

Ok You Luddites, Time To Chill Out On Facebook Over Privacy - 1 views

www.techcrunch.com/...chill-on-facebook-over-privacy

luddites advertising

shared by fishead ...*∞º˙ on 13 Jan 10 - Cached
  • I spoke to Blippy CEO Philip Kaplan earlier tonight. Blippy is a service that lets users publish everything they buy with their credit cards. Crazy right? Who’d want to do that? Well, apparently a lot do. The company has let in 2,500 people so far. Those 2,500 people are publishing $200,000 worth of purchases a day to their friends. It’s less than a month old and they’ve tracked $3.8 million in transactions already, with an average transaction size of $46.
  • François Dongier on 13 Jan 10
     
    As the TC guy concludes at the end of the video interview, this is "potentially controversial"... But it's an interesting idea. Could certainly contribute to a better targeted marketing. Still, the subscribers will need a damn strong spam filter...
fishead ...*∞º˙

With Google backing, VigLink to help content sites make money off links | VentureBeat - 0 views

deals.venturebeat.com/...google-ventures-viglink

advertising revenue

shared by fishead ...*∞º˙ on 13 Jan 10 - Cached
  • Affiliate programs, where a content site can link to a commerce site like Amazon and eBay and receive a commission on resulting sales, are potentially a big source of money for content publishers.
fishead ...*∞º˙

In A Year When Online Ads Slumped, VideoEgg Doubled Revenues To More Than $25 Million - 1 views

www.techcrunch.com/...revenues-25-million-online-ads

advertising revenue payments

shared by fishead ...*∞º˙ on 13 Jan 10 - Cached
  • VideoEgg has a pay-per-engagement model and offers unique ad units —including roll-overs, ad frames, video ads, and iPhone ads—which go beyond bland banner ads. For instance, VideoEgg’s ads invite consumers to roll over and click on them to open them up so that they take over the whole screen, and then they can be presented with a video, a mini-website, or even a shopping experience. VideoEgg only gets paid when consumers engage with the ads.
  • fishead ...*∞º˙ on 13 Jan 10
     
    SEE!?!?!?! It's happening!!!
  • Jack Logan on 13 Jan 10
     
    This is amazing!! In a down economy to get 1% engagement and double the revenue is just amazing. There's something to this new engagement stuff.
1 - 6 of 6
Showing 20▼ items per page