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I can think of so many valid reasons why you need this massive 10 rack HP datacenter: Folding@home, downloading torrents, compiling your homemade videos, backing up your precious ROMs and so on. Just stick it in the backyard and you’ll be good to go. What’s that? $600k only gets you the enclosure and not the blade servers? Oh, well. Maybe you don’t need it after all. The $600,000 price tag also doesn’t include IT support so you’ll likely need to hire a couple of 14-year old high school rejects to manage the servers. In fact they could probably hang-out in the 20ft x 8ft x 8ft enclosure has it has hookups for air and water. Interested? Expect delivery in about six weeks after you obtain a second mortgage on your home and place your order. [HP via MaximumPC]

Next Jump runs perhaps the largest set of direct merchant offers businesses in the world, making the growing preponderance of offers in social games seem primitive by comparison. It operates employee discount and reward programs on behalf of 90,000 corporations, organizations and affinity groups which reaches more than 100 million consumers. Next Jump connects 28,000 retailers and manufacturers to these consumers, typically getting the merchants to offer deep discounts to its members. In Kim’s eyes, this is a much better way to advertise. His pitch to merchants everywhere is this: “Take your ad budget and use it to lower prices for targeted sets of customers. The user is in market, and conversion rates are through the roof.” According to Kim, Next Jump’s conversion rate on offers is 11 to 1, compared to 1000 to 1 or worse for typical Internet ad conversion rates.