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A young UK-based startup called Favilous has joined the crowded social bookmarking space. It hopes to differentiate itself from the legions of existing bookmarking services by building a community behind the bookmarks, so users can share descriptions of sites and help each other discover new online destinations (see a clip from one of their tour slides below).

On the site, users can see other users’ popular bookmarks as well as the most popular bookmarks in various categories, including “Top Sites” and picks for categories such as food, entertainment, and travel. Once you sign up, you pick a number of categories, for example, blogs or music, that are of interest to you. Favilous populates the top sites in each of those categories, and to edit this list, you need to expand the category to see “all sites” and narrow it down from there, or else enter in a URL manually.

Next Jump runs perhaps the largest set of direct merchant offers businesses in the world, making the growing preponderance of offers in social games seem primitive by comparison. It operates employee discount and reward programs on behalf of 90,000 corporations, organizations and affinity groups which reaches more than 100 million consumers. Next Jump connects 28,000 retailers and manufacturers to these consumers, typically getting the merchants to offer deep discounts to its members. In Kim’s eyes, this is a much better way to advertise. His pitch to merchants everywhere is this: “Take your ad budget and use it to lower prices for targeted sets of customers. The user is in market, and conversion rates are through the roof.” According to Kim, Next Jump’s conversion rate on offers is 11 to 1, compared to 1000 to 1 or worse for typical Internet ad conversion rates.