Top hotel brands share social media tactics - 0 views
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“Our brand promise is to ensure every guest feels cared for, valued and respected, and our social media channels are an extension of this promise,” said Andrew Flack, VP of global brand marketing for Hilton Hotels & Resorts.
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social media is one of the most effective ways to engage with Generation-X and Generation-Y travelers, according to Michael Dail, VP of global brand marketing for Marriott Hotels & Resorts.
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“We have a straightforward social media strategy: To become a forum for dialogue and be more relevant to Gen-X and Gen-Y travelers,” Dail said.
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