Group items tagged

The management team behind Vail Resorts took the offline component of their social media campaign to another level in January when they hosted the 2nd annual Snowcial, a conference that brings the ski industry and the tech world together. The four-day event highlights activities for vacationers to do throughout the South Lake Tahoe. While attracting customers who wouldn't normally travel to the area, Snowcial serves as an offline destination for people to share their personal and professional developments with social media. In addition to giveaways and conferences, blogger retreats are becoming increasingly popular in the resort and spa business. In January, the world-famous vacation spa Club Med held a week-long food blogger camp to bring attention to the culinary delights of the chain resort. A group of eight well-known food bloggers stayed at Club Med Ixtapa Pacific and gave seminars, while others enjoyed the amenities and networked. At a discounted rate, the blogger guests paid for their rooms, activities and food. The foodies with families were able to have their kids stay for free.