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Carri Bugbee

How the Resort Industry is Using Social Media - 0 views

mashable.com/...resort-industry-social-media

tahoe resort Vail social media

shared by Carri Bugbee on 10 Apr 13 - No Cached
  • Carri Bugbee on 10 Apr 13
     
    The management team behind Vail Resorts took the offline component of their social media campaign to another level in January when they hosted the 2nd annual Snowcial, a conference that brings the ski industry and the tech world together. The four-day event highlights activities for vacationers to do throughout the South Lake Tahoe. While attracting customers who wouldn't normally travel to the area, Snowcial serves as an offline destination for people to share their personal and professional developments with social media. In addition to giveaways and conferences, blogger retreats are becoming increasingly popular in the resort and spa business. In January, the world-famous vacation spa Club Med held a week-long food blogger camp to bring attention to the culinary delights of the chain resort. A group of eight well-known food bloggers stayed at Club Med Ixtapa Pacific and gave seminars, while others enjoyed the amenities and networked. At a discounted rate, the blogger guests paid for their rooms, activities and food. The foodies with families were able to have their kids stay for free.
Carri Bugbee

Top hotel brands share social media tactics - 0 views

www.hotelnewsnow.com/...nds-share-social-media-tactics

hotel social media resorts best practices Hilton Marriott Best Western

shared by Carri Bugbee on 09 Apr 13 - No Cached
  • “Our brand promise is to ensure every guest feels cared for, valued and respected, and our social media channels are an extension of this promise,” said Andrew Flack, VP of global brand marketing for Hilton Hotels & Resorts.
  • social media is one of the most effective ways to engage with Generation-X and Generation-Y travelers, according to  Michael Dail, VP of global brand marketing for Marriott Hotels & Resorts.
  • “We have a straightforward social media strategy: To become a forum for dialogue and be more relevant to Gen-X and Gen-Y travelers,” Dail said.
  • ...4 more annotations...
  • With Facebook and the brand’s travel blog, “You Must Be Trippin’,” as the most active and relevant channels, Best Western has garnered a following on Pinterest, Google+ and YouTube.
  • Best Western’s “Be a Travel Hero” campaign on Facebook, which allowed fans to create unique travel groups when booking their next trip, helped springboard the brand to nearly 500,000 fans on the social networking site, Gaffney said.
  • Additional campaigns such as the “Best Western Fan Awards” and “Travel Faceoff” awarded prizes and garnered a significant number of likes and new fans on Facebook.
  • Marriott Hotels & Resorts, Hilton Hotels & Resorts and Best Western scored the highest in social engagement on Facebook during the third quarter of 2012.
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