Hospitality Marketing: Mobile is Where Online Travel Growth is Taking Place - MDG Adver... - 0 views
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By 2016, the number of travelers booking on mobile devices is predicted to nearly double, according to eMarketer.
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This year alone, 16 million Americans are expected to book travel on their mobile devices, which is an increase from nearly 12 million travelers last year. That number is predicted to soar to 36.7 million mobile travel planners by 2016. In addition, almost 38 million travelers will use their mobile devices to research and compare travel options without necessarily purchasing this year. By 2016, that number will double to 74.3 million.