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Carri Bugbee

Top hotel brands share social media tactics - 0 views

www.hotelnewsnow.com/...nds-share-social-media-tactics

hotel social media resorts best practices Hilton Marriott Best Western

shared by Carri Bugbee on 09 Apr 13 - No Cached
  • “Our brand promise is to ensure every guest feels cared for, valued and respected, and our social media channels are an extension of this promise,” said Andrew Flack, VP of global brand marketing for Hilton Hotels & Resorts.
  • social media is one of the most effective ways to engage with Generation-X and Generation-Y travelers, according to  Michael Dail, VP of global brand marketing for Marriott Hotels & Resorts.
  • “We have a straightforward social media strategy: To become a forum for dialogue and be more relevant to Gen-X and Gen-Y travelers,” Dail said.
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  • With Facebook and the brand’s travel blog, “You Must Be Trippin’,” as the most active and relevant channels, Best Western has garnered a following on Pinterest, Google+ and YouTube.
  • Best Western’s “Be a Travel Hero” campaign on Facebook, which allowed fans to create unique travel groups when booking their next trip, helped springboard the brand to nearly 500,000 fans on the social networking site, Gaffney said.
  • Additional campaigns such as the “Best Western Fan Awards” and “Travel Faceoff” awarded prizes and garnered a significant number of likes and new fans on Facebook.
  • Marriott Hotels & Resorts, Hilton Hotels & Resorts and Best Western scored the highest in social engagement on Facebook during the third quarter of 2012.
Carri Bugbee

Top Hotel Brands Share Social Media Marketing Tactics | Hotel Social Media Marketing - 0 views

www.mdgadvertising.com/...social-media-marketing-tactics

Marriott best practices hotel brands social media marketing

shared by Carri Bugbee on 10 Apr 13 - No Cached
  • he company has discovered that social media engages both Gen X and Gen Y travelers. In fact, they already have more than 500,000 Facebook followers. The secret to their social media success has been speaking to these younger travelers in a relaxed, genuine way and discussing topics most relevant to them
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